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Operational-marketing study of gastronomic facility
Pertilová, Klára ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis is aiimed at an operational-marketing study of gastronomic facility. The goal is to test, if there is a need to use the theoretical knowledge of marketing projecting in practice, analyse current situation of the restaurant and deduce steps to improve actual position. The first part is focused on theory - gastronomic services in the tourism, legislature for entreprises in gastronomy and the marketing mix. The second part is the whole analysis of the gastronomic facility - one chapter is concerned in the management and another chapter in the use of markteting instruments.
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Business plan - Fit bar
Kundschofský, Michal ; Cejthamr, Václav (advisor) ; Dědina, Jiří (referee)
The aim of this diploma thesis is to build a business plan to establish a restaurant and verify the reality of this project. The work is divided into two parts, theoretical and practical. The theoretical part is aimed at a general practice, how to create a business plan. Filling the second part is itself a business plan restaurant bar fit with the analysis of the market environment, financial plan, marketing plan and product description provided services.
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Business plan
Slabá, Kateřina ; Krause, Josef (advisor) ; Martinec, Tomáš (referee)
The thesis completely summarizes single steps that need to be done before opening one's own company and contains the business plan of a new rising restaurant with an estimation of whether the plan is realistic, feasible and if it has a chance to succeed. The thesis consists of the theoretical and practical part. The theoretical part focuses on the explanation of fundamental concepts related to this issue -- what business and company are, description of a successful businessman, activities which should be done before you start your own business and activities which should be avoided. After that there is the description of the most important aspects of a business plan -- its meaning, users, rules of correct elaboration, detailed structure and its appurtenances. The practical part contains of a concrete business plan of a restaurant in the region of Mělnik. It deals with a choice of a legal form of a company, optimal placing of a restaurant and its establishing, market analysis, creation of a product, planning of a proper marketing strategy, and making plan of management and financial plan with a prognosis of developement of economy for next years. The plan was created in a way to be tabled to financial institutions while a businessman needs money subvention and also to be a fundamental document for owners while they need to lead their business.
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Business plan of restaurant "U Zámecké Kachny"
Třísková, Hana ; Švecová, Lenka (advisor) ; Mejdrech, Vlastimil (referee)
Diploma thesis gives a comprehensive description of the business plan for establishing a restaurant. Specifies the steps prior to the commencement of the enterprise, from the reconstruction of space and choose the legal form of business, through the creation of marketing and business plan, to evaluate the project in terms of financing. Finally, we consider its implementation.
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Business plan
Padevět, Tomáš ; Krause, Josef (advisor) ; Vochozka, Marek (referee)
The aim of this diploma thesis was to compose the business plan for the new company which is going to start running the restaurant and to check whether this project is real and profitable. The teoretical part considers characteristics of successful entrepreneur and circumstances which needs his attention. The practical part contains the real business plan which is usable for a potential investor.
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