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Digital Climate II.
Sidlárová, Kristýna ; Jansa, Jakub (referee) ; Šrámek, Jan (advisor)
In the diploma thesis Digital Climate II. I'm dealing with the representation of the relationship between physical and virtual matter. The final presentation will take place via video installation in a non-gallery environment. In the work process, I record my own experience of gradual work with the processes of influencing the physical mass of ceramic clay and virtual mass software interfaces. The subject of the work is a remediation of physical ceramic material, whose raw materiality is supported by its absence of glaze or any other noble surface treatment, which could be considered a certain metaphor of today, beautifying AR face filters on social media, Photoshop and unattainable standards of beauty and falsely promoted products.
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Digital Climate II.
Sidlárová, Kristýna ; Jansa, Jakub (referee) ; Šrámek, Jan (advisor)
In the diploma thesis Digital Climate II. I'm dealing with the representation of the relationship between physical and virtual matter. The final presentation will take place via video installation in a non-gallery environment. In the work process, I record my own experience of gradual work with the processes of influencing the physical mass of ceramic clay and virtual mass software interfaces. The subject of the work is a remediation of physical ceramic material, whose raw materiality is supported by its absence of glaze or any other noble surface treatment, which could be considered a certain metaphor of today, beautifying AR face filters on social media, Photoshop and unattainable standards of beauty and falsely promoted products.
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Figures and Traces of Memory. Changes in Dynamics of Cultural Memory in Relation to Visual Culture
Průchová, Andrea ; Dvořák, Tomáš (advisor) ; Činátl, Kamil (referee) ; Reifová, Irena (referee)
Thesis Abstract The thesis deals with the visual content of the media of official memory, in particular the visual material of history textbooks and the exhibition of the National Museum. It examines the formal and content features of the representation of four key events of modern Czechoslovak and Czech history which entered the awareness of the general public as "eight" events: the founding of Czechoslovakia (1918), the signing of the Munich Agreement (1938), the communist coup (1948) and the invasion of the Warsaw Pact armies (1968). Moreover, it relates the modes of representation of these events to the issue of the political transition of 1989. By means of mixed methods research, it examines a sample of textbooks published during the communist era (1967, 1973, 1982, 1983, 1983), the post-communist era (1995, 1996, 1999, 1999, 2000, 2009, 2011) and the exhibits from the permanent exhibition Crossroads of Czech and Czechoslovak Statehood (opened in 2009). In its findings, the thesis presents 34 visual memory figures related to the representation of the selected historical events. It points out the circulation of these images between the medium of the textbook and the historical exposition, thus following the dynamic concept of memory discussed in the theoretical part of the thesis. It finds both...
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The relationship between a computer game and its audiovisual pattern
Šírová, Tereza ; Šlerka, Josef (advisor) ; Šisler, Vít (referee)
Diploma thesis The Relationship between the Computer Game and its Audiovisual Pattern deals with the similarities and differences between the computer games and audiovisual works. The thesis presents some theories reflecting different points of view to the influence and blending of these media forms. Those theories are the base for a suggestion of typology of games and movies adaptations that were made according to a pattern. In each of three suggested categories, there are mentioned some particular examples of computer games that were inspired by movie or series and also examples of movies that were inspired by computer game. The final chapter is a case study which compares the computer game Lost: Via Domus to its audiovisual pattern - series Lost.
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Computer Games as a New Media Phenomenon
Rylich, Jan ; Chýla, Roman (advisor) ; Šisler, Vít (referee)
Computer Games as a New Media Phenomenon Jan Rylich 1 1 [ T H E S I S ] Jan Rylich Abstract: This thesis is focused on the development of computer games and video games, evolution of gaming and game technologies and their impact on our society. In addition to an important historical context and practical and theoretical analysis of game genres and potential of games, key chapters of this thesis are devoted to the importance of games and their impact on various aspects of our lives, from economic and demographic factors to influence on our culture and contemporary art. This thesis also aims to introduce computer games and video games in the context of "neglected media" and the theory of "remediation".
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Typography of web design
Uhlířová, Martina ; Brejcha, Jan (advisor) ; Malečková, Dita (referee)
Typography is one of the most important elements of web design and marketing. Good typography makes web design more appealing, which is important for readers in evaluating titles and the quality of text. The aim of this thesis is to provide a characterization of good and bad typography. I will use this characterization to identify modern typographical trends in a digital background. In the theoretical part, I will describe the basic features of typography. In the practical part, I will distinguish appealing typography and visual smog, and find specific examples demonstrating typographical trends in web design.
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The influence of electronic distribution of periodicals on print journalism
Miklica, Tomáš ; Jirků, Jan (advisor) ; Čermák, Miloš (referee)
The bachelor thesis named The influence of electronic distribution of periodicals on print journalism deals with the specifics of electronic distribution, its position among other new media and its relation towards traditional media. This document focuses mainly on the question whether electronic distribution while combining principles of both internet and print journalism can influence the future of print media - its form or even existence. Other hypothesis presented by this document inspects the possibility of utilizing an electronic periodical for saving an unprofitable print version of given periodical - film monthly Svět filmu is used as an example. Both principles of electronic distribution and Svět filmu functioning are being inquired with support of depth interviews with major Czech electronic distribution services representatives and Svět filmu representatives respectively. In addition this work offers a overview of Czech electronic distribution services and examples of digital periodicals. In order to provide complete context a brief description of situation of electronic distribution in other countries is included and listed hypotheses are supplemented by interviews-based prognostic speculations concerning electronic distribution's future and impact on print distribution.
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Digitization and the Internet - disruptive technologies of television broadcasting
Bauerová, Bianka ; Jirák, Jan (advisor) ; Štoll, Martin (referee)
The diploma thesis Digitization and the Internet - Disruptive Technologies of Television Broadcasting discusses the changes in television forms. Emphasis is placed on the transformation of the market in the form of digitization, which subsequently also led to the intensive distribution of data within the Internet environment. The introductory part of the thesis is arched with theoretical support from the sides of economic and media approaches to the process of change. Their central motif deals with innovation or remediation. A closer description of the technologies themselves and their properties is not omitted either. Thanks to a closer description of the technologies themselves and their properties, it is possible to define the existence of imaginary boundaries of television. The second part of the work focuses specifically on the Czech landscape. It deals with the current state of legislation and the non-linear functions that the Internet has brought to television screens. At the practical level, the thesis focuses on alternative forms of television distribution in the Internet environment. The aim is to present the typical features and innovative elements of the disrupting technology of television broadcasting, which were defined in the theoretical part, on the example of the selected VOD...
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Figures and Traces of Memory. Changes in Dynamics of Cultural Memory in Relation to Visual Culture
Průchová, Andrea ; Dvořák, Tomáš (advisor) ; Činátl, Kamil (referee) ; Reifová, Irena (referee)
Thesis Abstract The thesis deals with the visual content of the media of official memory, in particular the visual material of history textbooks and the exhibition of the National Museum. It examines the formal and content features of the representation of four key events of modern Czechoslovak and Czech history which entered the awareness of the general public as "eight" events: the founding of Czechoslovakia (1918), the signing of the Munich Agreement (1938), the communist coup (1948) and the invasion of the Warsaw Pact armies (1968). Moreover, it relates the modes of representation of these events to the issue of the political transition of 1989. By means of mixed methods research, it examines a sample of textbooks published during the communist era (1967, 1973, 1982, 1983, 1983), the post-communist era (1995, 1996, 1999, 1999, 2000, 2009, 2011) and the exhibits from the permanent exhibition Crossroads of Czech and Czechoslovak Statehood (opened in 2009). In its findings, the thesis presents 34 visual memory figures related to the representation of the selected historical events. It points out the circulation of these images between the medium of the textbook and the historical exposition, thus following the dynamic concept of memory discussed in the theoretical part of the thesis. It finds both...
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Digitization and its impact on the print media. Case study of selected Czech periodicals.
Bílková, Barbora ; Řehořová, Irena (advisor) ; Poštulka, Filip (referee)
This thesis deals with the influence of digitization and electronic media on print media. It shows the progress of development of the digital, its constant growth and transformation of getting public information, especially by particular theories of Marshall McLuhan, Jay David Bolter, Richard Grusin, Alessandro Ludovico and another authors dealing with the issues of media and digitization. The thesis shows a brief media development and the largest part is devoted to the digitization and remediation of the media. The central part is assessing the impact of digitization and the advent of electronic media on print media. It is shown how the print media deal with digitization. In the practical part of my work, it should find out how the print titles of the Czech market are, how are they affected by increasing digitization of media and how they try to deal with this aspect of trying to cope. All of these issues are shown in three cases, the daily newspapers Mladá Fronta DNES, Lidové noviny and Hospodářské noviny, which are the ones of the most important media in Czech republic, which have their printed version, with which they began. With digitization, however, they were forced to start also with their electronic versions. Key words: digitalization, electronic media, mass media, print media, electronic...
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