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The Krtek Foundation
Kvardová, Klára ; Doležal, Ondřej (referee) ; Kögler, Žaneta (advisor)
Theme of my bachelor project is the corporate identity of Foundation of Pediatric Oncology KRTEK. Design consist of logotype, business cards, promotional cards, brochure for sponsors, design of website and promotional campaign based on videospots. My aim was to focus on the promotion and propose a strategy to present its activities. The corporate identity is based on the children's playfulness and especially on a personal and positive attitude of people in Foundation, which is in these situations important.
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The Krtek Foundation
Kvardová, Klára ; Doležal, Ondřej (referee) ; Kögler, Žaneta (advisor)
Theme of my bachelor project is the corporate identity of Foundation of Pediatric Oncology KRTEK. Design consist of logotype, business cards, promotional cards, brochure for sponsors, design of website and promotional campaign based on videospots. My aim was to focus on the promotion and propose a strategy to present its activities. The corporate identity is based on the children's playfulness and especially on a personal and positive attitude of people in Foundation, which is in these situations important.
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The matter of marketing communication of music festivals in Czech Republic
Podivinská, Michaela ; Mikeš, Jiří (advisor) ; Soukup, Vladimír (referee)
Theoretical part of this bachelor thesis focuses on arts marketing, marketing communications and commercial communications in general, and marketing and communication mix of music festivals. In practical part of the thesis I present a particular music festival Podblaník. Based on available information I analyze the marketing and communication mix of music festival Podblaník and its promotion campaign. In the last part of this work propose my own recommendation for the future activities of marketing communications for this festival.
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Communications activities of a choosen company
Lafantová, Marie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis deals with marketing communication. The theoretical part says how companies communicate in the Czech Republic and what is typical for theatres. Practical part is about communication campaign of a concrete company -- private theater company. It describes its campaign in light of time and used instruments and it evaluates it in the end.
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The proposal for a new promotional campaign for AIESEC Prague
Jenisová, Veronika ; Zapletalová, Šárka (advisor) ; Průša, Přemysl (referee)
The aim of this thesis is to create the concept of a new promotional campaign, which concerns the recruitment of students of University of Economics (VSE) for internships through the student organization AIESEC. The thesis includes theoretical and practical part. The theoretical part deals comprehensively with promotion. This section is also devoted to the issue of proper planning of promotional campaigns and the creation of market research. The practical part includes assessing the previous campaign and the new proposal. Trends in the current communications represent a customer-orientation, which is increasingly demanding. Promotional campaign I have proposed matches the specific requirements of VŠE students. I considered all the promotional channels and means that could be used within the promotion at VSE.
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