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Slow journalism and its Czech manifestations on the example of the Reporter magazine
Burian, Jakub ; Hájek, Roman (advisor) ; Švelch, Jaroslav (referee)
Slow journalism is a trend that stands against the current forms of journalism. It doesn't need to get the stunning and sensational news first. Instead, it puts information into perspective, offers deeper insight into the aspects of journalism and carefully crafts the contents of each issue. The concept of slow journalism is attracting more followers still and all the new press emerging especially abroad can be considered a proof of this trend. This bachelor thesis first offers a short insight into the history of journalism and analyzes the current media environment which is influenced mainly by advances in technology. Subsequently, this thesis introduces the concept of slow journalism as a trend that diverges from the current fragmentary and abbreviating journalism and returns to the roots of the traditional journalism itself. In the next part of this thesis its main characteristics are introduced as well as the most important representatives of slow journalism abroad. The last part of the thesis describes the origins and business operations of the Czech magazine Reporter which has been established in 2014 by the former editor in chief of MF DNES Robert Čásenský, with whom also a few of his former colleagues joined the magazine. The aim of this thesis is to show the aspects of slow journalism...
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Use of available resources for the experimental measurements of the dynamics of bubbles and microbubbles
Spalová, Karolína ; Vondrášek, David (advisor) ; Bažant, Filip (referee)
Title: Use available resources to experimental measurements of the dynamics of bubbles and microbubbles. Objective: Find out available devicesfor use in simple experiments observing the dynamics of bubbles or microbubbles. Methods: Literature review of decompression theory and related. Mathematics and theoretical methods for determining the critical bubble size. Endsure the available devices. Using simple experiment to measure the bubbles size. Collect of value and analysis. Results: Available devices used for simple experiment in laboratory conditions. During the experiment, it was possible to observe the dynamics of bubbles in mascroscopic size. For the measurement of microbubbles in the critical areas of growth is need to use device with a higher magnification. Keywords: Press, liquid, air bubble, scuba diving, decompression.
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Canon brand in media from its foundation in Czech republic to the present day
Pérezová, Aneta ; Klabíková Rábová, Tereza (advisor) ; Huněk, Filip (referee)
The main topic of this bachelor's thesis is to describe the media communication of Canon company in the Czech republic from its foundation to the present time. First part of the work explains the history of the Canon brand in the world, describes its product portfolio and names the important competitors. The first part also focuses on the Canon CZ, the Czech subsidiary of Canon Inc. Next part of the thesis briefly explains the theory of media and goes to the explanation of the particular ways how to promote a company in media. Such subjects as ATL, BTL, online media, public relations and sponsoring are being described. The main part of the thesis is the description of the mentioned promotion ways used on an example presented by the company Canon CZ. The analysis is divided into different time periods. Also sales results are mentioned in the end of the thesis. The work also constitutes of two researches which are a quantitative content analysis and a survey.
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Reflection of political and daily life in the weekly magazine Přítomnost: since munich to second world war
Foitová, Markéta ; Köpplová, Barbara (advisor) ; Sekera, Martin (referee)
This thesis aims to evaluate the historical context, atmosphere and social and political events of the 1930s through the work of a weekly political magazine 'Pritomnost'. Firstly, the historical development of the magazine is introduced. Moreover, the situation of the mass media in the country during this time period is evaluated. Furthermore, the emphasis is put on the two core personalities of the magazine Ferdinand Peroutka and Milena Jesenska. Secondly, crucial articles of the magazine are analysed. For the purposes of this thesis articles from the periods of 'Second Republic' and 'Protectorate Bohemia and Moravia' were used. The thesis reflects the work of 'Pritomnost' until its suspension. In its analyses of the articles this thesis evaluates the main focus of the magazine, views of the editorial board and the atmosphere of the time. Quotations of these articles have been contextualised to accurately represent the historical events and options given to the editors by the censorship. In the conclusion the findings are summarised and the aims of the thesis are evaluated. The appendices show some key documents related to the magazine's journalistic work.
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Transfer/Expulsion of Sudeten Germans in the Public Press and in the Czech Literature after WWII
Bohuslavová, Renáta ; Holý, Jiří (advisor) ; Merhaut, Luboš (referee)
The thesis analyzes the reflection of the transfer/expulsion of Germans in post-war Czechoslovak press in the years 1945-1948. It focuses on the first critical reactions that were published in selected journals. Last but not least, it analyzes problems related to transfer (expulsion) of the Germans from Czechoslovakiathe during Second World War. First of all the thesis focuses on weekly Obzory and Vývoj the managing editor Pavel Tigrid under the auspices of the Czechoslovak People's Party. It also analyses text in independent weekly Dnešek, that is connected with Ferdinand Peroutka, and critical comments of Přemysl Pitter and Michal Mareš, that were influential in the post-war period. Overall, the thesis analyses the reflection of the transfer through these personalities and their articles in selected Third Republic's journals. Keywords: press, transfer of Germans, reflection, Czechoslovakia 1945-1948
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The status of popular culture incontenporary czech press:the media content and ideas of journalists
Petrášková, Bohumila ; Reifová, Irena (advisor) ; Šmejkalová, Jiřina (referee)
This thesis defines wide phenomenon of popular culture and follows the way it is represented in current Czech press. The initial part of the thesis defines popular culture based on the main theoretical grounds. After that popular culture is put in context of the mass society media audiences and emphasize the delimitation of pop culture versus high culture. The theoretical part of the thesis is closed by chapter concerning the role of the press in the process of defining the popular culture in current society. The main focus of the empirical part lies on frame analysis across the spectrum of Czech dailies (Blesk, Lidové noviny, Mladá fronta Dnes) and weeklies (Instinkt, Kulturní týdeník A2, Reflex) that examines how the popular culture is presented to the current readership. The analysed articles were published at the time of broadcasting of the first series of the examined pop cultural event represented by a TV show "StarDance…Když hvězdy tančí". The discovered framework is interpreted in context of the theoretical concepts and subsequently it is confronted with a point of view of the current journalists (by means of semi-structured interviews), who write about popular culture on everyday basis and who in a sense represent a cultural elite themselves. The main goal is to find out (in connection...
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The trial with protectorate government and its presentation in the contemporary newspaper
Schönfeldová, Dagmar ; Bednařík, Petr (advisor) ; Lysoňková, Lenka (referee)
The bachelor's work "The Trial with Protectorate Government and its Media Portrayal in Contemporary Press" is focused on judicial process with former protectorate government and its medial presentation. The task was to analyze articles of the periodical press Lidová demokracie, Svobodné slovo, Rudé právo and Čas in the key examined period of months from April 1946 until August 1946. The question of post-war retributions is related to this topic. Post-war period after May 1945 was characterized by the tendency of the state to re-establish political and economy stability and the effort to punish war betrayers and collaborators. The extraordinariness of the trial was proved in many details as application of specific legal framework, nonstandard form of the charge, presence of nonprofessional judges in senates of the extraordinary courts etc. Individual journals informed about the trial and accused ministers with various accent. Considerable media attention was paid especially to the declaration of adjudgement and tendencies to its revision.
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Image of woman in print media in interwar Czechoslovakia
Zamazalová, Michaela ; Pech, Milan (advisor) ; Czumalo, Vladimír (referee)
1 Abstract The thesis "The image of a woman in the press at interwar Czechoslovakia" deals with the visual presentation of a woman who was an integral part of the First Republic press. The thesis attempts to provide an analysis of selected periodicals (magazines especially for women) in terms of the depiction of women. The thesis surveys the changes in society and lifestyle in this epoch of our history which complements the cultural-historical background of the time and familiarity with contemporary press. The thesis focuses primarily on issues of women's emancipation, which were at that time very current and projected also into all areas of the art. Emancipation influenced significantly the whole Czech artistic creation. We can find some evidence especially in the press, which also mediated the reflection of period. The thesis focuses only on the most important press at these times with regard to its scope. Eva revue was especially important for emancipatory efforts and is compared here with men's magazine Gentleman and avant-garde magazine ReD. The main part of the thesis focuses on the actual image of women, generally and in specific cases. The thesis deals with the image of a woman in selected sections of the interwar women's magazines - fashion, sport and motoring. The thesis compares some newspapers...
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Manipulation between the Lines: The Media Image of the USA and Israel in Turkish Internet Press
Knápková, Michaela ; Malečková, Jitka (advisor) ; Kučera, Petr (referee)
This thesis examines the way in which the United States of America and the State of Israel are represented in Turkish internet press. The newspapers that have been chosen for the analysis are Zaman and Hürriyet, which are two of the most read newspapers in the country, but at the same time differ from each other in a significant way. The first part concentrates on the history of the Turkish press and also outlines the general characteristics of the chosen newspapers. The second part provides a brief overview of Turkey's relations with the Unites States and Israel. The final part consists of an analysis of the newspaper articles that were published on the official internet websites of the abovementioned periodicals. The aim of this thesis is to examine to what extent the editorial line of both periodicals and the general ideology behind them influences the style of the articles and the criteria which decide the content and selection of these articles. In the last part, I shall also compare and contrast the image of the USA and Israel that Zaman and Hürriyet present their readers.
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