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From Brussels with love? Data Analysis of Social Media usage by Czech Members of the European Parliament
Vanka, Boris ; Váška, Jan (advisor) ; Ullrichová, Eliška (referee)
Populism is on growth throughout Europe and the World. Research has shown that especially in the European Parliament, the number of populist politicians is rising over the last decades. Likewise, social media usage by users is booming and is used particularly by this type of politicians who spread their messages, using emotionality and negativity. Since the literature indicated that populists are especially active, efficient, and followed this research aimed to analyze the relationship between the degree of populism and its influence on the three variables of the Members of the European Parliament elected for Czechia. In order to evaluate such a relationship, the data from Facebook (page posts, interaction by users, and numbers of followers) were utilized to test defined hypotheses and answer the research question. Exploratory Data Analysis was used as a wider framework, while Pearson Correlation Coefficient served as a tool for computing the correlation. Therefore, the scale of the independent variable (degree of populism) was based on data about Czech political parties, reflected in anti-elitism, corruption salience, protectionism, and nationalism. The dependent variables were based on activity, efficiency, and acquirement of followers. Moreover, the test of statistical significance was conducted...
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Political institutes in the Czech Republic - political communication and managerial relationship with parent subjects
Dolejš, Jakub ; Konrádová, Marcela (advisor) ; Shavit, Anna (referee)
This thesis examines the managerial relationship of selected political institutes in the Czech Republic with their parent entities from the perspective of political management theory, specifically through the function of political planning. Furthermore, the author applies theoretical concepts related to political institutes to this relationship. The second area of research is the political institutes' communication within their activities and the targeted audiences of their communication. Thus, the thesis investigates whether institutes in the Czech Republic are autonomous in setting their agenda based on data obtained from semi-structured interviews with representatives of policy institutes in the Czech Republic. The interviews and analysis were supplemented with data from content analysis of key documents of political institutes, such as founding documents, statutes or websites. The thesis thus contributes to an area that has not yet been academically explored.
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Strategiic communication of public policies: The case of Milostivé léto
Marek, Michal ; Konrádová, Marcela (advisor) ; Moravcová, Hana (referee)
Public policy communication is a discipline that has not yet been explored much, and this thesis has chosen to examine it through the example of the government's Milostivé léto debt relief. This was a response to the long-lasting untenable economic crisis of a part of Czech society caused by the amount of accumulated distraints affecting the quality of life of the population. At the same time, the social and economic situation of citizens are the strongest determinants of their relationship to democracy, which makes the strategic communication of a legislative aimed at removing these economic obstacles all the more important. This thesis takes an approach to communication based on government communication, stakeholder theory and theory of public policy according to Potůček, and builds on these theoretical concepts with three research questions focusing on stakeholders, communication strategy and communication recommendations. It answers each of these questions using a separate method - first exploring the online space through stakeholder mapping, then defining strategy through semi-structured interviews with government communication representatives, and finally analysing the data to formulate communication recommendations through SWOT analysis. The thesis thus contributes to research on government...
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The use of negative campaigning in the communication of selected candidates for the office of the President of the Czech Republic on the social networks Facebook and Twitter
Gelnar, Matyáš ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
This thesis examines the use of negative campaigning in the communication of selected presidential candidates on the social networks Facebook and Twitter. The aim of the thesis was to find out how much negative campaigning was present in the published posts of the social networks. The chosen research method is quantitative content analysis. For purpose of this analysis, the time period from one calendar month before the first round of the presidential election to the day of the of the second round of the presidential election was set out. The analysis examined published posts of 3 candidates, who according to the election model of Data Collect and Kantar CZ, had the highest percentage chance of advancing to the second round of the election of the President of the Czech Republic. They were Petr Pavel, Andrej Babiš and Danuše Nerudová. The subjects of the analysis were, for example, the time distribution of individual posts, the use of the negative campaigning and the number of likes. The results of the analysis showed that negative campaigning was a certain part of the pre- election communication on the social networks of each candidate, but differences could be observed in the extent of its use. The analysis also showed that posts with negative campaigning were more popular on social media only for...
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From Brussels with love? Data Analysis of Social Media usage by Czech Members of the European Parliament
Vanka, Boris ; Váška, Jan (advisor) ; Ullrichová, Eliška (referee)
The central theme of this thesis was a deeper understanding of social media communication by Members of the European Parliament (MEPs) elected for Czechia between 2020 and 2022. The author decided to conduct the research due to the influence the politicians maintain (factual within the legislative process and the one based on their authority when co-creating opinions in the public sphere), while a lack of academic studies on such a topic existed, establishing a research gap to be filled. In the past, researchers within the field of political sciences focused primarily on the qualitative dimension of online communication (text analysis) or only one of the social media platforms (mostly Twitter). This approach could uncover sentiments but made it much more challenging to spot trends. Therefore, the data from Facebook, Twitter, and Instagram were obtained via an online provider Zoomsphere, mainly from the parties' leaders in the European elections of 2019. These pieces of information were researched with a data analysis approach, which consisted of nine main steps. After evaluating the research aim, data were identified, collected, extracted, cleaned, aggregated, analyzed, and finally visualized in order to make conclusions based on the outcomes. Once this process was finished, the data were compared...
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Analysis of political communication on social networks during the election of the president of the Czech Republic in 2023
Helmich, Daniel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis focuses on the political communication of selected candidates for the office of the President of the Czech Republic at the end of the pre-election period on the social networks Facebook and Twitter. The selected candidates include Danuše Nerudová, Andrej Babiš and Petr Pavel, who had the highest electoral potential at the end of the election. The thesis aims to describe and analyse their political communication on social networks, with the analysis of personalisation and negative political communication in the posts being the core themes of the thesis. In the theoretical part, personalisation and negative political communication are set in a broader framework of knowledge, based on the development of political communication and its current trends. Based on the results of the thesis, the ways of conducting political communication of selected candidates are further compared in relation to the thematic focus of the analysis. A quantitative content analysis of the selected social networks of the three political candidates was determined for this research, which provides answers to the set research questions and hypotheses.
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Presentation of female politicians from a gender perspective on Facebook
Šindelářová, Kateřina ; Rosenfeldová, Jana (advisor) ; Shavit, Anna (referee)
The thesis focuses on the self-presentation of Czech female politicians through the lens of gender perspective on Facebook. It focuses on the issue of gender roles and stereotypes, which are put in the context of the political environment. It defines political communication and introduces the phenomena that appear in the field of political communication with the development of new and social media. It also presents the current situation regarding the representation of women in both chambers of the Parliament of the Czech Republic. Based on the identified gender aspects, it then examines the online communication of seven selected female MPs through quantitative content analysis and confronts the results with the existing knowledge in the field of gendered political communication. The findings of the analysis suggest that the selected women politicians tend to focus on more typically masculine issues, such as topics related to the foreign relations or economic and tax issues. In addition, the analysis focused on the presence of defined dimensions of personalisation and the selfie format as a tool of celebritisation of political communication. Both of these phenomena were minimally present in the analysis.
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Media-facilitated Nation Branding: the Case Study of Brave Ukraine
Kazymyr, Daria ; Švecová, Martina (advisor) ; Jarolímková, Zuzana (referee)
This thesis paper discusses the application of nation branding through the realm of political communication. With the confluence of adept players and global perspectives across the communication, political, and media fields, the prominence of modern-day practices such as nation branding has taken on greater significance. Effective media management tactics also redefined the possibilities of public diplomacy, empowering nations to promote their ideas and beliefs on both national and international scales. The main goal of this research, therefore, is to highlight the pivotal role of countries crafting their public image for foreign audiences and the immense potential of the usage of various communication means and mediums to amplify the impact of their efforts. Another objective is to discuss the role of digital media when setting the country's politically-aligned public image. The case of Ukraine is offered to the readers as a comprehensive analysis of its nation branding campaign Brave Ukraine, encompassing an evaluation of its objectives, content, and execution. The empirical study of the effectiveness of this campaign on its foreign audiences, which was researched through a series of in-depth interviews, offers valuable insights into the interplay between a nation's public image, digital media,...
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Comparison of the communication of Andrej Babiš and Petr Fiala during the election to the Chamber of Deputies in 2021
Friedel, Gabriel ; Brunclík, Miloš (advisor) ; Mlejnek, Josef (referee)
The thesis deals with the comparison of Andrej Babiš and Petr Fiala's communication during the election campaign before the 2021 elections to the Chamber of Deputies. The specific subject of the research is the communication of both actors towards each other during the pre- election debates broadcast between August and October 2021. The thesis tries to answer the question whether Andrej Babiš used negative campaigning techniques to a greater extent than Petr Fiala. Thus, the theoretical part describes the key concepts related to negative campaigning. To analyse the actual communication during the debates, a method based on the work of William L. Benoit is applied, dividing both actors' statements into three categories: attack, praise, defence. The content analysis of the rhetoric of both actors in the debates and the classification of their statements into these categories shows that the negative campaign was applied to a greater extent by Petr Fiala and not by Andrej Babiš. Petr Fiala more often used attacks and critical statements, whereas Andrej Babiš was more often defensive in his statements. Thus, the theory of the challenger and the defender was confirmed at the same time. The analysis also showed that Petr Fiala more often than Andrej Babiš used attacks directed at the character of the...
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Populism as a political style: analysis of Facebook communication of selected presidential candidates in the run-up to the 2023 Czech presidential elections
Drahota, Jan ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
This thesis analyses populist content as a political style. Populist content is examined in the Facebook communication of the candidates for the presidency of the Czech Republic in the 2023 elections. The period under study is November 2022, i.e. the pre-election period. Populism as a political style is represented by authors Benjamin Moffitt and the pair Jan Jagers and Stefaan Walgrave, who conceptualize characteristic elements of populism that can be analytically examined. The aim of this paper is to determine whether candidates use these elements in their Facebook communications, and if so, in what ways and to what extent. A secondary aim of the thesis is to determine the relationship of user interaction with each populist element. The theoretical part introduces the concept of populism and its possible understanding in academia. Furthermore, the theoretical part introduces social networks and the functioning of their infrastructure in terms of content dissemination. The practical part focuses on the communication of individual candidates and captures the phenomena under study, interpreting them in detail.
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