|
|
Mystery shopping and its use in retail
Jech, David ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of my thesis is to describe the condition and form of using Mystery shopping at Globus. Particulary the use of this method of research that captures the behavior, appearance, product expertise and actions our staff in contact with the customer, as a useful tool for obtaining informations about the weakness and strengths of our services, behavior our employees, the possibility of differentiation from competitors and also as a tool for development and employee motivation.
|
|
|
Effective Communication in multi-level Marketing
Klimek, Petr ; Svoboda, Petr (advisor) ; Řepová, Helena (referee)
This bachelor thesis aims to introduce the concept of multi-level marketing, map possibilities of communication and identify the effective communication style. To verify uttered hypotheses and finding other pieces of knowledge is used an electronic questionnaire, which was filled by 218 respondents. The results are analysed and described in detail. The effective communication style is determined, it can be used by a trader in multi-level marketing and also the ideal scheme during sales negotiations is described. The findings and recommendations of this work can be used not only by independent dealers in multi-level marketing, but also traders in other sectors.
|
|
|
In-house affiliate program support software
RUCZKOWSKI, Lukáš
This thesis deals with a proposal for software supporting in-house affiliate program. The theoretical part explains the issue and advantages of affiliate marketing. Proposal for the software is made in the practical part, based on analysis of the existing solutions. Special emphasis is put on the solution of conversions tracking. The result of my thesis is an application model which allows us to clearly define requirements for the developing system and gives better idea of any other potential costs for its implementation.
|
|
|
Commodities trading from the perspective of a beginning trader
Sodoma, Jiří ; Smrčka, Luboš (advisor) ; Zámečník, Petr (referee)
The thesis focuses on commodities trading on the exchange. It summarizes the author's knowledge on the issue and presents a comprehensive procedure, how to work with the markets. It analyses aspects of psychology and money-management. The thesis guides the reader through the work of business plan on the base of back-test and applying the day-trading strategy to the simulation mode of the futures e-mini Nasdaq-100.
|
|
|
Alternative Dispute Resolution
PARDAMCOVÁ, Marie
The project of ?Alternative dispute resolution? imports an innovative and effective instrument of consumer protection to the Czech Republic. The ADR works in Czech Republic since 2008. The whole procedure is easy and it is not obligatory for adverse parties. There are three methods of disputes resolution: qualified counsel, mediation and arbitration. Concerning mediation, the problem is the willingness of the procedure. That is the reason, why more than 80 % of delivered suggestions end with non-cooperation from the adverse party. Even if an agreement were found during the mediation, this agreement is not binding. Arbitration is on payment and most of the consumers identify it with the juridical process. But in case of arbitration, the resulting arbitration award is binding for both adverse parties. The fee is paid by the party who has lost the dispute. The work focuses above all on the awareness of ADR and on consumers´ rights. The work revealed that a quarter of all respondents don´t know their rights. The awareness of ADR is very poor also. The research results showed that only 14.4 % of respondents know what ADR is. Nevertheless, the results from the period of 1st April 2011 to 31st January 2012 show, that the project has a future, because the statistics of registered cases have a rising tendency. But without an effective publicity, it will take a long time before the consumers´ awareness of this possibility extends. The Ministry of industry and commerce issued an informative leaflet within the pilot period of the project. However, it was not distributed to the consumers in the right way. In the Czech Republic, there is a lack of consumers´ education due to a difficult access to legal regulation. The legislation is for a Czech consumer hardly findable but above all, it is incomprehensible. Nowadays, fortunately there exist a lot of web sites where all needed information can be found rapidly and in a shorter version. Due to my own experience I know, that an overwhelming majority of consumers looks for advices only after they did not succeed with a claim or after another problem with a vendor occurred.
|
|
|
Discount trades
Hejl, Jiří ; Jandoš, Jaroslav (advisor) ; Kafka, Daniel (referee)
This work is focused on the collective discount trades on the internet. The main goal of this paper is to describe the concept of collective buying, campaign process on daily deals website and analyze the experience of consumers and merchants. The first chapter deals with the history and origins of collective buying on the internet and beyond. The second chapter deals with the concept of collective buying. It also describes marketing activities the daily deals websites and the role of aggregators. The third chapter describes the situation and market developments in the world and particularly in the Czech Republic. The fourth chapter is focused on different perspectives of the participants of discount shopping. The fifth chapter covers the legal and ethical aspect. The sixth chapter describes the process of campaigns on the deal of the day website along with case studies. In the seventh chapter the work deals with the analysis of the research carried out between buyers and sellers on the daily deals website.
|
|
|
Consumers´ perception of private labels
Partynglová, Hana ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The aim of the work is to introduce the offer of private labels of selected chain stores and analyse the consumers' perception of the labels with the aid of a questionnaire survey. A range with private label includes all products sold by a store under its own label. The packaging is furnished with the name and logo of the distributor, meaning this marked product won't be found in another kind of store. Originally, there used to be only groceries and dring sold under private labels. However, nowadays, there are also private label drugstore commodities, domestic appliances, sports equipments and other products available. Private labels offer advantages as well as disadvantages to producers, sellers as well as consumers. Acoording to the price and quality we can devide the private labels into three categories -- economical, standard and special. The most developed market with private labels can be found in Switzerland, its market share reaches 53 percent. In the Czech republic this share amounts to about 35 percent, with private label goods being included into all chain stores' assortment. The foremost position is held by the Tesco company. The results of my questionnaire survey have shown that private label goods are bought by 85 percent of the respondents, the most important criteria for their purchase being the lower price range. On the other hand, the buyers' scepticism and lower quality of the goods work in disfavour of the purchase.
|
|
|
Information as a basis for stock trading
Mixánek, Lukáš ; Rosický, Antonín (advisor) ; Matuštík, Ondřej (referee)
The objective of the thesis is to characterize the importance of information and consequently also of knowledge as the bases for active dealing in the stock market. The fundamental terms of information credibility, disinformation and information asymmetry, which have a cardinal effect on behaviour of particular participants of the market, are mentioned in the thesis. The theory of effective markets and the factors due to which it is not able to explain the development and the real state of the contemporary stock markets, are analysed in more detail in the thesis. A considerable part of the thesis is devoted to the analysis and the definition of information need as a basic requirement for making successful investment decisions of an individual, whereas ways to its fulfilment are implied -- including a description and a division of available information sources. The description and the analysis of several dealing strategies which are directly based on usage of various kinds of information are not missing in the thesis. A part of the work is a presentation and an analysis of the results of a research made among real investors.
|
|
|
Credit card payments
Andr, Ondřej ; Matuštík, Ondřej (advisor) ; Kalina, Jaroslav (referee)
Credit card payment is today one of the most spread method of buying stuff and services on-line. One of the main goals of every merchant in a payment process is to secure these transaction corretly so that customer's personal information couldn't be misused and his bank account couldn't be manipulated. The security of this type of buying devide society into two main groups -- one that question it and you can feel a fear there, and the other group, where people willfully claim, that paying on-line with a credit card is absolutely safe these days. This work deals with the possibilities of on-line payment's security, defines instruments for security improving, the present and future world known trends, and introduce methods, by which fraud can gain and misuse your personal information.
|
|
|
Analýza zúčtování operací prováděných platební kartou
Hryzbylová, Martina ; Schlossberger, Otakar (advisor) ; Tuček, Miroslav (referee)
Práce se zaměřuje na platební karty zejména z pohledu zpracování transakcí. První část obsahuje základní informace o kartách, druhá analyzuje proces zpracování a zúčtování bezhotovostní platby kartou v obchodě. Důraz je kladen zejména na poplatky spojené s transakcí. Analyzovány jsou jak poplatky mezi institucemi, tak poplatky klientů - držitelů karet. Rovněž je provedena analýza poplatků účtovaných klientům na základě dat jedenácti bank v ČR.
|
guest ::
