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Primary school pupil and the world of fairy tales
NOVOTNÁ, Jitka
This diploma thesis has been focused on the relationship of pupils in the 1. -3. grade of elementary school to the contemporary fairy tales. The theoretical part of my work is focused on the fairy tale as a genre (classic folk and modern fairy tale), on the media influence of the fairy tale, on its current status, development trends, the influence of recipient etc. My work has an investigative character too. It has been focused on the reading behavior of pupils, their behavior, the influence of family and school, on the development of reading, respectively focusing on this genre, on the influence of media etc. Based on questionnaires and interviews with pupils and their parents I will try to capture the current status. The research results are compared with the theoretical part and are supported with the attachment. The results are interpreted in the conclusion.
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The social impact of the media coverage of world epidemics (exemplified on ebola and zika viruses)
Staňková, Nikola ; Moravec, Václav (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis focuses on the media influence on society during Ebola epidemic (in 2014-2016) and Zika epidemic (in 2016). The theoretical part describes the basic concepts and outlines the progress of both epidemics. Then presents a theoretical basis for the issue of the influence of media messages on the audience, society and the pharmaceutical industry. This part also briefly discusses the adaptation of reporting about diseases in the selected ethical codes (The Czech Television Code, BBC Editorial Guidelines and The Code of Association of Television Organizations CR). In the practical part, the findings from the theoretical part are applied in the case study, where the audio-visual news from The Czech television and Television Nova during Ebola and Zika epidemics are analysed. The thesis notices frequency of the news during these periods, the character of the news, language usage and the guests who appear in the broadcasting. The analysis is accompanied by a description of the editorial work in both televisions. Subsequently, based on the results of opinion polls, there are chosen the most visible effects, that the media coverage caused on the audience. Based on the interviews with several experts, there are characterized the effects, which reports of epidemics caused on the...
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Agenda Setting in the Issue of Refugeedom: Analysis of Connection Between Media Exposure and Perceived salience of the Issue
Michalová, Lea ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
The diploma thesis concerns itself with the analysis of connection between the media exposure to refugeedom topics and the perceived salience of the issue. Combined qualitative and quantitative research designs ruled by QUAN → qual scheme are used in the thesis. In the quantitative part the effect of exposure to refugeedom-related news on the perceived salience of the subject is constructed using TV and newspaper viewing figures while controlling socio- demographic characteristics of respondents. Binary logistic regression was used to find the influence. The analysis shows that the exposure to content concerning immigration and refugees has influenced the rated importance of the issue. However, there are other variables not included in the model which are affecting the salience. The qualitative approach offers insights into the relationship discovered with quantitative methods. In-depth interviews showed people are aware of the media influence mainly regarding topics they are thinking about and discussing with their social surroundings. According to some interviewees this influence is stronger observed in topics where we lack personal experience, like the refugees. Apart from the media other issues like value orientation, life experience, social surroundings or the extent of criticism may have...
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Didactic potential of the magazine Mateřídouška in the implementation of media education at primary school
Valná, Martina ; Šťastná, Lucie (advisor) ; Wolák, Radim (referee)
The thesis deals with the didactic potential of the magazine Mateřídouška, especially its possible application in the implementation of media education at primary school. The first part of the Thesis focuses on the theoretical knowledge of the psychological development of the child, reader literacy and media literacy and media education as one of the Curricula program for primary education. The second part is a brief analysis of magazine for primary school children. Subsequently, the work focuses longest stemming magazine for primary school children - Mateřídouška magazine. In the analysis are used knowledge presented in the theoretical part of the Thesis. Emphasis is placed upon the analysis primarily on the didactic potential Mateřídouška. The aim of the Thesis is finding if Mateřídouška magazine could be used in the implementation of media education at primary school.
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The media image of successful women by czech women's lifestyle magazines from 1989 to present
Štěrbová, Lucie ; Trampota, Tomáš (advisor) ; Šťastná, Lucie (referee)
Theoretical part of this thesis is about women's magazines in the Czechoslovakia and in the Czech republic. The introductory chapters are about its characteristics, division and historical development. It describes current state in the Czech magazine's market, stratification of women's magazines, it also describes broadly media influence and apply these theoretical knowledge to women's magazines. The important chapter is chapter Media and Gender, which explains the term gender, compares men's and women's magazines and presents criticism of women's magazines from gender point of view. Methodological part is insight into the choice of method and choice of samples. This part contains also basic characteristic of reasearched magazines. Research part describes the representation of successful woman according to women's magazines, what is the difference in each magazine and it also shows the changes of view of successful woman in reserched period.
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Czech media's influence on the book market in 2012
Novák, Vít ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In the introduction of this study I set out the current state of the Czech book market, how it operates, and the results Czech publishers. I also try to find answers to questions about various ethical and moral dilemmas, both in literature and in-person interviews with experts on the topic. The aim is to determine how significant Czech newspapers influenced the book market in 2012. For this I decided to use the analysis of media content, which is firstly explained and followed by a description and comment on the results. Then I will try to show the influence of the media on the book market using the experiment.
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The impact of brands on fashion and lifestyle blogs
Cirhanová, Jiřina ; Křeček, Jan (advisor) ; Vochocová, Lenka (referee)
This master thesis' main topic is fashion and lifestyle blogs and the impact of the brands and the ideal of beauty that is widely promoted in the media on them. The aim of this thesis is to find out which type of the brands can be mostly found in the blog posts with personal style of the successful bloggers and if there is a type of physical appearance that prevails among them. I am using the quantitative image analysis of Gillian Rose to test these hypotheses on photographs of bloggers. I was inspired by the work of Catherine Lutz and Jane Collins. My hypotheses are tested on photographs from three websites (Lookbook, Chictopia, Bloglovin') where bloggers are hierarchized. Bloggers are opinion leaders. This means it is advantageous for the marketing departments of brands to collaborate with them because bloggers can effectively influence their readers. Brands play an important role in life of people that believe brands can non-verbally tell the character of the brand consumer. In these days the Eurocentric ideal of beauty and the ideal of thin bodies are forced especially on women by media. The thinness is in the advertisements connected with attractiveness and successfulness, which is transferred also in the real life of people. The conclusion of this thesis indicates that there are most often...
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Structure and comparasion of topics in magazine Mateřídouška in the normalization era and in the mineteen-nineties
Budská, Kateřina ; Wolák, Radim (advisor) ; Knapík, Jiří (referee)
Thesis "Comparison of the structure of topics in magazine Mateřídouška in the normalization era and in nineteen-nineties " deals with a comparison of the thematic structure of the children's magazine Mateřídouška published during the period of normalization and then after the major political change in 1989 (transition to democracy) in nineteen-nineties. It contains analysis of the content of the magazine focused on topics in four selected years. For the purpose of this thesis two years from the normalization era and two years from the democratic era were chosen: year 1971/1972 (volume 28), year 1988/1989 (volume 45), year 1991/1992 (volume 48) and year 1999 (volume 55). The aim of this thesis is to find differences between those volumes, describe them and evaluate them. Introductory part of the thesis gives information about the purpose of the research and about the methodology used in it. Theoretical part explains main media and psychological terms connected to the topic of the thesis - child reader, socialization process, agenda setting and social construction of the reality. Information concerning the historic context of every selected year, the portfolio of magazines for children published in those years and the status of the magazine Mateřídouška among them are also provided within this part. It also...
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The impact of television advertising on children of primary school age
Pichalová, Denisa ; Koudelková, Petra (advisor) ; Strielkowski, Wadim (referee)
The thesis "The impact of television advertising on children of primary school age" research how usage of psychology in advertising influences customers aged 6 to 11 years. The introduction of theoretical part defines term advertising, her aims and history. Another chapter acquainted with the context and connections between the disciplines of psychology and advertising. The work includes psychological analysis of advertising and explanation of terms that relate to its adoption and a description of the development of perceptual abilities of the child in school aged child. The research. The practical part focuses on the description of the creation and presentation of research results. Finally, the work deals with a practical analysis of TV commercials that respondents chose as their favorite. This step reveals ad properties that make it unique from the children's perspective. The aim is to aquire knowledge in the preferences of child viewers and its implementation into the design creation of effective TV advertising to children. Powered by TCPDF (www.tcpdf.org)
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