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Phenomenon Like House as an example of an internet-television media convergence
Svobodová, Marie ; Řehořová, Irena (advisor) ; Marcelli, Miroslav (referee)
This thesis focuses on the concept of media convergence as an complex and unpredictable process of old and new media colliding. More precisely, the the focus is of convergence between the television and the internet media. Due to digitalization the TV is undergoing changes and unavoidably interacts with the internet. The media convergence is shown on the example of a Czech reality show called Like House, where a group of influencers - internet (micro)celebrities - lives under one roof. Like House 2 is here not considered just as a reality show but as a hybrid multimedia project that spans across multiple media platforms and comes to be from multiple sources. Based on the analysis of the TV episodes as well as the associated social media, the conclusion is that the logic of television and internet is inherently linked together here. Like House 2 is an example of how media convergence can look like where media are converging on multiple levels.
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Comparison of different approaches of selected Czech media to online formats depending on corporate convergence
Řepková, Andrea ; Jirků, Jan (advisor) ; Trunečka, Ondřej (referee)
The diploma thesis Comparison of Approaches to Online Formats in Selected Czech Media Depending on Corporate Convergence deals with the question of how the approach of selected Czech daily newspapers Mladá fronta Dnes, Deník Právo and Hospodářské noviny to their associated online news servers differs. Since the chosen media share a common characteristic, which is their originally purely print format, the author first describes the concept of media convergence, the process of media internetisation, explains the concept of digitalisation and the economic principles of media. As part of the research, the author first conducts a content analysis of texts published in the print versions of the media, which she then searches for on a news server and compars. The author also conducts three semi-structured interviews with representatives of the selected media. From the data obtained, it can be concluded that the situation is different in each of the media, both in most of the categories of content analysis examined and in the functioning of the newsrooms themselves. The editorial office of Hospodářské noviny is identical in terms of personnel to the editorial office of HN.cz, while the editorial offices of Mladá fronta Dnes and iDnes.cz are two different editorial offices, which, however, cooperate...
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Finding synergy on the internet - Google case
Kosinová, Kamila ; Köppl, Daniel (advisor) ; Jirků, Jan (referee)
The bachelor thesis "Finding synergy on the internet - the Google case" focuses on the topic of media conglomerates and Google, which some actors consider as a media company. In the paper I talk about Google in more detail - describing its activities, historical development and advertising tools it offers to the customers. Regarding advertising, I analyze in detail online and print advertising, their characteristics, advantages and disadvantages. One chapter is devoted to the development of investments in advertising. The focus is on various media types in recent years and the comparison of digital advertising with print advertising. The paper deals with print and online media, their characteristics and development. Specifically I focus on the media convergence and its impact on the functioning of media concerns. At the same time, it describes the changes that are associated with it. The paper is also dedicated to the relationships between Google and publishers and whether the relationships are based on cooperation or competition. To map the topic, I used a desk research method and worked with secondary data from various sources.
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Reception of media strategies used to promote Japanese culture in the Czech Republic
Grynyuková, Irena ; Miessler, Jan (advisor) ; Soukup, Martin (referee)
This master's thesis examines how powerful and determining Japanese cultural influence is and how it impacts today's globalized world. It primarily focuses on the Czech audience and its relationship to Japan. The aim of this research is to assess the current efforts made by the Japanese government to export its culture, and compare them with the image that Czech society has on Japan. The primary source of this research is quantitative data collected from Czech and Slovak respondents. . Data was collected by a semi-structured questionnaire that consisted of both open and closed questions and that was spread in electronic form. The first section of the thesis empirical. The main theoretical, historical, and socio-cultural concepts of Japan. are defined and explained in the context of modern convergence culture and the Japanese media mix theory. Japanese cultural diplomacy and the application of soft power as the primary bearer of influence over the West are explained through the critical analysis of specific campaigns. Then, the methodological section analyzes the answers of 1,609 respondents across three predefined samples. Analysis shows that Japan's cultural promotion efforts in the Czech Republic are limited, and that take place primarily through official agencies or directly through the fans of...
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Convergence of media, SVOD services and their usage
Kucserová, Frederika ; Kruml, Milan (advisor) ; Křemen, Pavel (referee)
The bachelor's thesis titled Convergence of media, SVOD services and their usage deals with the process of media convergence, which provided the basis for the emergence of new services. Convergence is ongoing and the pace is accelerating. New devices and functions are emerging. The style of media use is constantly changing. That is one of the reasons why this work was created. It aims to explain the convergence of the media and show the current use of new services. These include SVOD services, which the work focuses on. It describes individual types of convergence, changes in the process of receiving media content, convergent and participatory culture. It presents the types of VOD services, their features and the best-known representatives. It is interested in the origin, offer and features of the world-famous SVOD services that are available in the Czech Republic. It also introduces new services that are just coming to us. In the practical part, the use of on-demand services is examined using a questionnaire survey. At the beginning of this section, three research questions are asked. The research is mainly interested in the use of paid services on demand (SVOD). It also examines how, when and how services are used. It finds out what is the view of users on cultural belonging, which is recently...
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The viral potential of internet memes
Limanovský, Adam ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with the phenomenon of Internet memes. The theory of memes came from the evolutionary biologist R. Dawkins in the late 1970s, as a cultural analogy of genes. Decades later, the term "meme" began to appear in Internet culture in conjuction with Internet jokes. This thesis works with the concepts of meme, virality, spreadable media and media convegence. All of these terms define the current Internet environment. The diploma thesis is based mainly on books by L. Shifman: Memes in Digital Culture, H. Jenkins: Convergence Culture: Where Old and New Media Collide and Spreadable Media: Creating Value and Meaning in a Networked Culture (co-authored) and K. Nahon and J. Hemsley: Going Viral. This diploma thesis deals with the definition of the term meme and its differentiation from the term virality, because for the average Internet user, these two terms are synonymous. The thesis describes meme genres, phases of the creation of Internet memes, which arise mainly from spreadble media and on the basis of which principles are memes created and what factors contribute to their spread in cyberspace. The analytical part consists of a contextual analysis of selected Internet memes, which demonstrates how digital manipulation changes the context of memes in which the meme can be used and how this...
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Emotionality of the Game of Thrones Fandom in the Era of Convergence Culture
Holá, Markéta ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
This master's thesis deals with the topic of emotionality of the Game of Thrones fandom in the era of convergence culture. Game of Thrones, which had been on air since 2011 to 2019, became a hit show which gained millions of supporters and each new season was highly anticipated among public. During the course of all eight seasons, the show caused numerous heated controversies. Final season left both viewers and critics torn. This master's thesis is therefore interested in detecting and describing emotions of the Game of Thrones fan community during the time that the final season had been on air. Apart from emotionality, emphasis is also put on the characteristics of the show and its fandom. Reasearch was carried out online via the method of participant observation in six comments sections on the fan website Watchers on the Wall.com. Insomuch as fandom is connected to convergence culture, media convergence and audience participation, these topics are also covered. The term fandom is defined and the difference between audience and fandom is described. Last but not least, terms such as collective intelligence and knowledge community, which are also associated with fandom, are defined as well. All findings and the answers to research questions are then presented in the summary.
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Starting Televize Seznam - A new internet media distribution channel
Šťastná, Zuzana ; Miessler, Jan (advisor) ; Horký, Petr (referee)
The bachelor thesis called Starting Televize Seznam - A New Internet Media Distribution Channel is dedicated to the newly established TV channel which was launched in 2018 by Czech internet company Seznam.cz. The entrance of internet company to the field of television broadcasting is not very usual. In the age of digital technology boom, the process of media expansion is in most cases opposite. More often, TV stations launch their web versions and social networks on which they provide content that is the same as in broadcasting or in some way enriched. This results in the media convergence, changes in media production and also in media professions. At present everyone is online almost continuously on a mobile phone, it is more important for media companies to offer users more diverse content anytime, anywhere. The audiences have undergone significant changes mainly due to a network media. The users can choose what to watch or read anytime in the day. In addition they can interact with the content or even produce it. The thesis reflects on why Seznam.cz launched the so-called old media, when according to some lay estimates the television will soon cease to exist. It answers the question of whether this is an unusual step took by the Czech internet leader, or if it complies with the modern...
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Impacts of Mediatization of the Internet and of Internetization of the Mass Media on Work of Czech Journalists.
Jirků, Jan ; Jirák, Jan (advisor) ; Němcová Tejkalová, Alice (referee) ; Světlík, Jaroslav (referee)
This dissertation thesis entitled Impacts of Mediatization of the Internet and of Internetization of the Mass Media on Work of Czech Journalists deals with current trends in media and journalism evolution. In the context of concepts of mediation, mediatization, remediation, media logic and actor-network-theory, it discusses two pairs of interconnected processes, one of which contains of processes of mediatization of the Internet and internetization of the mass media, and one of which contains of processes of media convergence and media hybridization that alltogether shape media and journalism in their current evolutional phase, and consequently affect the society as a whole. It focuses on the relationships among these four processes and points to their manifestations and implications that affect everyday journalistic work. It also brings results from research focused on concrete impacts of the observed processes to the journalist profession in the Czech Republic, that was also interested in the current attitudes of Czech journalists towards the technological development and changes of everyday work, and that was finally also examining the validity of claims or definitions that are offered by academics on current trends of media evolution. This research was similar to studies that were made on the...
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The system of sharing articles from printed newspapers to websites Hospodářské noviny and MF DNES
Hronová, Markéta ; Soukeník, Štěpán (advisor) ; Wolák, Radim (referee)
This Master's thesis examines the sharing of articles of printed newspapers - Hospodářské noviny and Mladá fronta DNES - on their respective websites. Firstly, research of scientific papers presents how foreign newpapers deal with digitalization and which models of sharing and paid content they apply. Using quantitative analysis this thesis examines, which of the two newspapers shares more free articles on-line (Mladá Fronta DNES on the server iDNES.cz and Hospodářské noviny on iHNed.cz and Aktuálně.cz). The quantitative analysis compares the content of the National news section in January 2015 and January 2016, so it also observes the development of the respective article-sharing policies over time. The hypothesis is that Hospodářské noviny share more free articles than Mladá fronta DNES. The reason is that Hospodářské noviny have a single editorial office for their printed and online articles. More details regarding the policies of paid content are provided through semi-structured interviews with representatives of the respective publishing houses. This Master's thesis also presents the advantages and disadvantages of single and separate editorial offices (newsrooms for printed and online articles), describes the processes of article- sharing, illustrates business models that the publishing...
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