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British Riots 2011 - Comparison with the 1981 Riots
Kubešková, Anna ; Rovná, Lenka (advisor) ; Váška, Jan (referee)
The bachelor thesis "British Riots 2011 - Comparison with the 1981 Riots" deals with the unrest in the British society during the summer of 2011. It compares the riots of 2011 with the events of 1981 in England. The thesis aims to identify the main similarities and differences between these two events and analyse the change in British society during the thirty years in. The riots in 2011 started with protests after a police shooting on an African British citizen in London which then spread to other English cities. The unrest in the year 1981 had a very similar beginning as well and it progressed in a similar way. The most important aspects of the riots are compared from the perspective of ethnicity and age, through the social and economic problems of these years, and the thesis also touches on the sensitive question of immigration. A special chapter deals with a particularly unique aspect of the riots of 2011 - social media and modern communication technologies that might have been used by the rioters in order to organize the unrest. This thesis was written on the basis of research derived from politicians, journalists and academics and other specialists.
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Challenges in Promotional Texts
Wolfová, Michaela ; Janovec, Ladislav (advisor) ; Holanová, Radka (referee)
Challenges in PromotionalTexts The goal of this thesis is to provide a comprehensive analysis of challenges in commercial advertisements. It will analyze texts of printed, television, internet advertisements The thesis will examine what approaches are used in marketing campaigns to challenge to the recipient's emotions as well as what social values are used for the challenges to be effective. There search will be based especially on stylistic and content analysis
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Everyday life of czech journalist between 1918-1938
Jandová, Hana ; Sekera, Martin (advisor) ; Suk, Pavel (referee)
This essay deals with historical analysis of dailiness of journalists during the period of the First Republic, which takes from october 1918 to september 1938. The focus is concentrated on their everyday duties, problems and work-habits. This essay describes legal and social frame of journalistic work. The first part concerns with characteristic and theoretical framework of journalistic practice including the profesionalism, the educational process and the social status of journalists. The second part of the essay deals with the dailiness, everyday practises and duties of the members of editorial staff, family life of journalists and their sources of information. This work describes two concrete examples which represent the most respected newsroom in the Czechoslovakia during the period of the First Republic. The aim of this essay is to describe changes that occured in this period and which can now be seen as foundations of modern journalism.
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Constructing Nagorno-Karabakh: a diachronic discourse analysis
Davidson White, Imogen ; Aslan, Emil (advisor) ; Horák, Slavomír (referee)
In over 20 years of the Nagorno-Karabakh conflict, there has been no significant progress towards a peaceful agreement. It has been argued that there is not enough incentive for leaders to agree to a compromise and that the citizens are not ready to accept one. In this context, the way the conflict and the enemy are described in public discourse is important not only because it represents the viewpoints of those producing the discourse but because it can have a real effect on public opinion. This paper examines discourse on Azerbaijan and the future of Nagorno-Karabakh in an official newspaper, showing that distrust of Azerbaijan and rigid expectations about the future of Nagorno-Karabakh are dominant.
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The ideal of women beauty before and after 1989 - discourse analysis of Vlasta magazine
Bělinová, Helena ; Vávra, Martin (advisor) ; Šmídová, Olga (referee)
The thesis interprets the ideal of women beauty before and after 1989 in terms of sociological and culture discourse in Vlasta magazine. The key premise of the thesis is the claim that ideal of women beauty differs before and after 1989. It is possible to expect influence of politic system, social structure and culture forms on discourse of women beauty. Character of this thesis is theoretically-empiric. The sociologic gender theory serves as the frame for chosen topic. Research is based on analysis of discourse of women beauty in Vlasta magazine in 1975 and 2005. The goal of overall analysis is to provide series of detailed analysis which describe general magazine topics and role of the magazine in certain historical period beside discourse of beauty. I have chosen qualitative sociological method called discursive analysis for my thesis. Ambition of the thesis is to analyze one specific social discourse and introduce all key social, historical and culture aspects which can influence the discourse and use Vlasta magazine as its concrete case. Keywords Ideal of women beauty, discourse, media discourse, gender, discursive analysis, Vlasta magazine, transformation, socialism, media, gender stereotypes, gender socialization
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Usage of langue stereotypes of female and male communication in contemporarymedia: analysisof gender language instruments on exemple of magazines Cosmopolitan and Esquire
Holubková, Petra ; Jirák, Jan (advisor) ; Kučera, Štěpán (referee)
This thesis discusses the usage of stereotypical ideas concerned the communication of men and women and usage of language tools typical for male and female speech in the language of contemporary media. In theoretical part of thesis, we are trying to connect the knowledge from several sciences to clarify terms like a gender, gender role, stereotype etc. We are trying to prove that there are some differences between male and female language. We are concerned with psychological evolution of human to the maleness and femaleness with regard to cultural and social influences which are forming the identity of human. In the practical part of thesis, we are trying to verify using questionnaire that the popular ideas about male and female speech have stereotypical character. In other point, we are trying to verify that the stereotypical ideas about male and female speech are reflected by contemporary media which are including those ideas in the medial contents. We are using the samples of magazines with male and female themes - Cosmopolitan and Esquire. We would like to demonstrate on these magazines that magazines for men and women are using some of language tools which are using men and women.
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Potential of Private Equity Funds in Czech Media Market
Dolejš, Martin ; Moravec, Václav (advisor) ; Šmíd, Milan (referee)
The growing importance of media economics has been recently highlighted by the on- going recession of economy, which has caused a reduction of budgets for advertising. This fact has reduced the revenues of media companies and urged their need for a change of business model. As well as other commercial entities, media companies need for their business a source of financing, which allows them to create a new company, expand or restructure. Besides traditional ways of financing such as bank loans, new ways of attracting capital recently emerged: private equity funds. These funds do not only provide a company with capital but also bring know- how and actively help to manage the company. The aim of this paper is to describe the private equity funds and media market in the Czech Republic and based on this analysis to discuss the best opportunities for a cooperation of media companies and private equity funds in the Czech Republic. The impact of private equity financing on a media company will be also analysed.
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