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Failure of humanitarian assistance - a case study of Haiti
Hudáková, Miriama ; Zemanová, Štěpánka (advisor) ; Knotková, Vladimíra (referee)
This thesis is dealing with one of the little explored spheres of international relations - humanitarian aid. The paper specifically devotes its failure in three main areas, namely the media, accountability and management of resources and aid dependency syndrome. Its aim is to analyze the possibility of eliminating these errors in the case of Haiti given that these failures were repeated throughout history of humanitarianism. In the present study I also include steps that in the future may contribute to more effective and transparent humanitarian assistance.
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The importance of public relations for the Ministry of Finance of the Czech Republic
Křivánková, Zuzana ; Vostrovská, Zdenka (advisor) ; Křítková, Soňa (referee)
The goal of my bachelor thesis was to confirm or falsify the hypothesis if public relations activities are really the necessity for the government, specifically for the Ministry of Finance of the Czech Republic and to clarify their meaning. The theoretical part is focused on definitions, which are relating to public relations in general and definitions, which are relating to public relations in the government. The practical part is dedicated to a description of the activities of the Communications Department of the Ministry of Finance, which provides the PR activities and then to a questionnaire survey and the analysis of its results. The thesis is mainly focused on the function of PR activities in the state administration, which are essential for the functioning of a modern democratic society as the government must be responsible for their activities to the citizens. The result of this thesis is, that public relations are really necessary for the Ministry of Finance.
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Communication in social networks in the Czech Republic - case study
Bouček, Pavel ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
This thesis deals with themes of social networks and the current situation in the Czech Republic. The object of this work is to introduce the readers problems, that today's socialnetworks offer. In this work is developed a basic knowledge of interpretation of terms like information, data and knowledge, characteristics of communication and the communication models, and where the information deformation rise. Next part is to devot perception of media in various areas, it's development is captured from inception to the present. Subsequently there are analyzed socialnetworks, which are the core subject of this work. As a last, but not a least, is indicated marketing opportunity. For this work were developer four online questionnaires. The purpose of the questionnaire was to find out respondents thoughts of general concept of information and how to interpret the definition of information according to ČSN. Questionnaires are focused on security of social networks Facebook and respondents action in social networks. The thesis is further developed and evaluated with statistics relating to the current number users of socialnetwork Facebook in the Czech Republic, followed up with global FB usage and usege in Europe. Hereafter is also formulated connection among users of the mentioned networks. The goal of the practial part of this work is to evaluate situation of social networks and their possible further development in terms of the market.
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Political party TOP 09 and Karel Schwarzenberg
Salajková, Linda ; Dvořáková, Vladimíra (advisor) ; Vymětal, Petr (referee)
This diploma thesis focuses on relations between a candidate and a political party and how these relations are influenced by political marketing and media. Political party TOP 09 and its leader Karel Schwarzenberg are studied during the political campaign preceding Czech legislative election in May 2010. The study is based on TOP 09's documents and interviews of Karel Schwarzenberg in Czech media. Theoretical part of this thesis is dedicated to concepts of political marketing, influence of media and models of communication. Content analysis compares themes and ways to speak about them used by the party and by Schwarzenberg. Qualitative analysis asks if the party can make use of Schwrazenberg for its own campaign and how strength and what sort of are relations between TOP 09 and its leader.
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The influence of media on perception and behavior in the period of the economic crisis 2008-2009
Novotný, Tomáš ; Bedrnová, Eva (advisor) ; Hanzlík, Jan (referee)
The work examines the influence of media on Czech society during the economic crisis of 2008-2009. The theoretical part contains an analysis of human communication and analysis of Czech mass media. Briefly describes the causes of economic crisis and its media coverage in the years. The observed background is verified online through a structured questionnaire. The practical part of the study contains evaluated data exploration and suggested solutions to identified problems to prevent the negative influence of media on Czech society.
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Mutual interaction of body image and the media
Adamcová, Kristina ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The main topic of my Bachelor's thesis is to describe the influence that mass media has on the perception of the human body, especially in young women. Initially discussed here are the various kinds of media exposure including TV, newspapers, magazines and now the Internet. The paper also examines the influence of body image on politics and politicians' appearance. As well as the influence of body image on children's programming whose affects in many ways already shape future generations. Based on questionnaires the most attractive celebrities were selected and divided into categories. There are a total of seven categories each both for men and women. Furthermore, connections were derived between these celebrities and demographic data such as age, gender, education and the size of city in which they live. The paper then looks for a pattern between the skin tone of the celebrities chosen and the respondents preferred skin tone. Whether the respondent thought that young people are more attractive than old people and whether they thought that current society pressures people to be physically attractive is analyzed. The final question, whether people would support the promotion of "real beauty", along with all other questions were compared to the selection of celebrities.
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Specifics of television audience measurement in CR and awareness about it
Chlebounová, Pavla ; Zamazalová, Marcela (advisor) ; Postler, Milan (referee)
This work deals with television audience measurement in the Czech Republic as a tool for planning advertising campaigns, television programming and support for corporate strategy of television organizations. The work presents the theoretical context of media research and summarizes the development of television market in the Czech Republic and the history of television audience measurement - from diary research project through the "Mediaprojekt" to the present method of measuring television audience with people metres that the author presents in detail. The work denotes the future of people meter measurement in the period 2013-2017 and compares Czech TV audience measurement project with similar projects in selected European countries. In the second part of work, author focuses on awareness about people meter project, both among the general public and professionals, using the online survey. The preparation of the research project is followed by its implementation and evaluation of results of this research. At the end of the work, marketing recommendations for the research agency are given, based on the results of research.
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Media influence on people's life and behaior in the period of financial crisis
Frolova, Yuliya ; Hubinková, Zuzana (advisor) ; Mudrová, Kateřina (referee)
This thesis examines the influence of media on human behavior and experience during the economic crisis. The aim of this work is to establish views on the degree of trust people to the media on questions of economic crisis and the ratio of the impact of media on people's consciousness. The theoretical part explains the the terms mass media, describes the history of media and their types, the influence of media on social awareness and discusses the phenomenon of the crisis in Russia and the West. The practical part contains the interpretation of the result of empirical research with respect to the assumptions and decisions about if the hypotheses are consistent with the theoretical parts or different.
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Content Analysis of Selected Media Case
Daňková, Tereza ; Musil, Martin (advisor) ; Novotná, Eliška (referee)
The bachelor thesis Content analysis of selected media cause focuses on the articles about so called swine flu. These articles are emitted by two Czech internet journals (Aktuálně.cz and Novinky.cz). The purpose of this work is to apply the quantitative and the qualitative content analysis on these articles to find what impression they give. There is a theoretic description of media, their content and their importance in the first part of this thesis. Furthermore each journal and also the topic of selected articles are described. In the second part the results of content analysis are described in detail and compared between mentioned journals.
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Male and female identity in contemporary society
Frolo, Radovan ; Hubinková, Zuzana (advisor) ; Pauknerová, Daniela (referee)
The aim of the graduation thesis is to describe the stereotypical perception of men and women in today's society. The thesis links this perception to their signification, while working as reporters for private and public broadcasters. This thesis is focusing on the students of various universities and their subjective point of view when it comes to the parity of both sexes. These students were also asked to compare equality of genders in the public sphere as well as in their private lives, and to describe their attitude towards the media in general. Graduation thesis points out the existence of gender stereotypes, even in the field of news that is spread by the television. This graduation thesis consists of four main chapters. The first chapter includes basic expressions and definitions connected with the key terms gender and identity. The second chapter talks about women's identity nowadays and it's development in the past. The third chapter is comparable to the second one, since it talks about men's identity. The very last part of the thesis is strictly practical and it consists of three separate parts. The first part is the analysis of the situation in four specific televisions. The second part includes the preparation and analysis of in-depth interviews with the respondents and the third part contains a practical suggestion in the form of an annotation. This annotation can be used as a guideline for a new school subject taught at universities.
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