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Avengers and their Fandom Perception
ŠURANSKÁ, Barbora
The Bachelor thesis on the topic Fandom Perception of Avengers have been focused especially at the final product of a specific fandom, in the form of shared fan art on social media. The first part is focused on the theoretical side of fan. I pay attention to its history and gradual progression. I'm trying to introduce the fan studies that have a tradition at universities of the United States of America and slowly making their way here in the field of media, television and cultural studies. In the next two chapters, I define the categories of fandom and types of fans and non-fans, about expend level of the activity. Then, based on typical fan activities by marked academics, I wrote down several practices. At the end of the theoretical part I discuss the three most important works wrote by Henry Jenkins, Matt Hills and Paul Booth, on which are build fan studies and are often quoted. In the second part, I will take a closer look at two works focused on the hypersexuality of female comic books characters from The Hawkeye Inititative website and a "race" man, Black Panther by Reginald Hudlin, Afroamerican author. I will analyze a video about physics milestones Marvel Universe filmed by the University of Minnesota physicist Jim Kakalios, who uses some scenes to explain various facts in his lectures. After that I will look at the main headline scenes that led to the end of the four phases of the Infinity Saga, popular conspiracy theories of forums such as Reddit, and at the finish add a few examples from Czech fan work on YouTube and shared art on Facebook, etc.
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Gender Stereotypes in Japanese Anime on the Example of Films Made by Studio Ghibli
Říhová, Pavlína ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
This master thesis examines representation of women and men in Japanese anime on the example of films by the Japanese Studio Ghibli. The aim of the work was to find out whether and possibly how gender stereotypes are reproduced, whether these stereotypes change over time and what is related to their possible immutability. The research was conducted as a part of case study. Using grounded theory, all Ghibli Studio films were analysed and five main categories were created. The results of the analysis were compared with the findings of another research on a similar topic.
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The Analysis of "Věda" Supplement of Lidové noviny Daily 1997-2012
Šafránek, Jakub ; Jirák, Jan (advisor) ; Kraus, Jiří (referee)
This work offers a longitudinal analysis of the "Science" section in Lidove noviny in between years 1997-2012 as well as the theoretical background for science journalism in the Czech republic. In the theoretical part you will find discourse analysis for both of general journalism and science, which is completed with the description of science journalism which bridges the gap between the former two discourses. The analysis of science journalism and its forms in the Czech republic follows. Then the press title Lidove noviny and its "Science" section are presented. The latter part of this work concerns with the longitudinal analysis of this section, which is based on foreign studies as well as on the interview with Josef Matyas, the editor-in-chief of the "Science" section. Results of this analysis are put together with the theoretical expectations and some interesting questions for further examinations follow.
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Approach to University and Non-university Media Studies in the Great Britain and Germany
Brejlová, Iva ; Jirák, Jan (advisor) ; Wolák, Radim (referee)
This Master thesis called Approach to university and non-university media studies in the Great Britain and Germany: A comparative study compares the approaches of Great Britain and Germany to tertiary education, which is thematically linked to the media. The thesis shows specific concepts in this field of study in two different environments that have developed under different historical circumstances and as a result of different processes of adoption of media studies as a university subject. The boundaries of this subject are not specifically stated, which provides countries with an opportunity to put their own concept into this subject. This thesis examines tertiary education connected to media institutions of higher education, within individual study programs, in leading professional publications, in the national assessment of educational documents and in approach of multinational organizations. The text defines relevant bodies and syllabi, identifying core competences of graduates of these studies, the processes through which they become experts and educational activities connected to media education. The thesis analyzes differences, expectations and methods in the documents using an in-depth analysis. The core question is whether the approaches of the Great Britain and Germany remain different...
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Context of agenda-setting in the context of Czech media studies
Nečas, Vlastimil ; Jirák, Jan (advisor) ; Just, Petr (referee) ; Šubrt, Jiří (referee)
This dissertation thesis follows from a wide stream of considerations of the relationship between the mass media, public and politics; in particular detail, it deals with a specific concept which attempts to grasp, model and empirically examine this relationship. The main goals of the thesis can be in short divided into two interrelated areas. The first aim is to introduce the concept of agenda setting to the Czech academic environment, with its theoretical, terminological and research frame for an analysis of relationships between the mass media content, dynamics of public opinion, and the political sphere. The second aim is to analyze how agenda setting processes are theoretically grounded and studied in the Czech social studies. The theoretical part of the thesis is structured according to two perspectives: diachronic and synchronic. In the diachronic perspective, I try to grasp the social context and historical origins of agenda-setting as a concept, its development, main trends, and developmental lines. This way, I move forward to the synchronic perspective and describe academic grounding of agenda-setting; I give a detailed analysis of the present level of the agenda-setting research and the main research areas through available classifications. The second fundamental area of the dissertation consists...
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A Man of Media Effects Theories
Špaček, Jiří ; Trampota, Tomáš (advisor) ; Jirák, Jan (referee)
This work focuses on contemporary theories, concepts and approaches of media effects. In brief, it presents the history of media effects studies, interdisciplinary background and a few basic models of communication. Ten of chosen concepts of media effects are described in detail, analyzed and compared to Martin Heidegger definition of a man (being/dasein) and to another philosopher, Daniel C. Dennet's scale of living beings. The goal is, to show definitions of a man included in the media effects theories and take them into the comparison and see the way a man is, and can be, described. The conclusion is, that the contemporary approaches reflect a man more simply. In the comparision to Heidegger's being, there could be more possibilities to develop more complex approach in the theories of media studies.
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Media pedagogy as a field of study
Mackenzie, Karolína ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The diploma theses focus on Media pedagogy as a field of study. It analyzes the educational frameworks for primary and secondary schools which focuses on topic of media. By this it analyzes the possibilities of education for Czech teachers and feature educators. The result is the intersection between requirements of frameworks and current educational possibilities for teachers. Firstly it describes topics that are covered by czech educational systém described in educational frameworks, then it analyzes topics that suppose to be covered but are not provided by current offer of courses. The topics that are demanded by the frameworks are compared with possibilities introduced by foreign universities. By that it introduces programs and subjects that can be an inspiration for czech educational systém. The intersection provies key subjects and topics that can be helpful as a proposal of new college degree Media pedagogy which could prepare czech media education teachers for their subject. Provided structure reflects current demands introduced by frameworks as well as modern didactics in the field of media education and trends in media studies.
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Sexual harassment in the media sector from the female journalists' perspective
Šubrtová, Zuzana ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This master thesis focuses on the issue of sexual harassment in the media sector from the female journalists' perspective. Our goal was to investigate the emotional experience of journalists who were victims of sexual harassment. The methodology of research was thematic analysis. We analysed testimonies from eight respondents who currently work or worked in journalism. Few interesting concepts arise from the analysis, such as role of the power asymmetry or sexual objectification of female journalists. In conclusion, we defined specific aspects of sexual harassment in described sector and impact on the journalists' work reality.
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Contemporary Fandom Subculture - Active Culture Consumption
VANÍČKOVÁ, Simona
This bachelor thesis focuses on the topic of fans, specifically fan communities surrounding cultural works of fiction. In the first part it maps out the progress of media studies in the 20th century and the research of audiences and their consumption of media messages. It summarizes that the question of media message reception had previously been viewed as a question of a uniform mass of people under the total control of the media industry; afterwards research proved diversity in the audience that resulted in a variety of media message perceptions. From this general approach it moves in the second part to examine a specific group within an audience, the fans. It outlines the gradual shifts in the way the academic world has viewed the fan world through the comparison of various works on this topic and it informs about the general characteristics of fan communities at various points in time. It concludes that while working with the subject of fan communities it is relevant to incorporate topics such as resistance against the cultural industry, the community aspect of being a fan, the activity and passivity of being a fan, and their representation in academia and in media messages themselves.
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Securitization of Muslim populations following the Charlie Hebdo attacks: Comparison of media discourses in France and Great Britain
Kňazeová, Petra ; Ditrych, Ondřej (advisor) ; Kučera, Tomáš (referee)
The thesis seeks to analyse media discourse of four print media in Great Britain and in France in the time period between January 2014 and November 2015 to determine what changes in media discourse occurred after the terrorist attacks on the Charlie Hebdo offices in Paris and how were the domestic Muslim communities affected. Thesis draws on the theories of securitization, Critical Discourse Analysis, Discourse Historical Analysis and media studies. The two countries are contrasted in terms of their approaches to integration (multiculturalism and assimilation). Corpus consisting of articles drawn from online databases of two French and two British national newspapers is analysed.
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