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Framing of alcohol in the Czech press and its comparison in the period before and during COVID-19 pandemic
Andresek, Šimon ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
The diploma thesis focuses on how the topic of alcohol consumption was framed in the Czech press in two subsequent periods: 2018-2019 and 2020-2021. The emphasis is put on comparing the findings from both research periods, both in terms of frames and other variables studied, such as the topic, the source cited, or the relationship between the sex of the protagonists and the narrative(s) present. The theoretical part of the thesis discusses the influence of media content on public sphere, through the description of the phenomenon of agenda-setting. Then the framing itself is presented, both through the perspective of the agenda-setting theory (as a subset of it), but also as a completely autonomous phenomenon. Different perspectives on framing are presented which are then illustrated with several spatiotemporally distinct studies that address the media framing of alcohol use. The analytical part consists of two methodological components - qualitative and quantitative content analysis. First, qualitative content analysis is used in order to find and describe issue-specific frames at the forefront of the generic conflict frame. Subsequently, the presence of the described specific conflict narratives in both research periods is quantified and the findings are compared. The results suggest that alcohol...
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The comparison of nuclear power image in media before and after Fukushima Daiici nuclear disaster.
Špátová, Veronika ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
This diploma thesis focuses on the changes in the media image of nuclear power in Ceska Televize, which is the only public television in Czech Republic. The study uses a quantitative research method, content analysis, to find out the changes of nuclear power representation in media and to compare changes of news construction mechanisms in the period of two years - one year before and one year after the Japanese nuclear power plant Fukushima Daiichi disaster. The accident started on 11th March 2011 and there is a short description of the situation in Japan at the beginning of the thesis. The theoretical part of thesis serves as an overview of basic information on principles of the media studies theory and mechanisms of news construction (work with information sources, the news value concept, agenda setting, the framing concept), which is also shown from the environmental point of view. The study also focuses on the nuclear power image in the socio-political field and there are some more information about the nuclear power development and status in Czech Republic. The analytical part of thesis examines the media attention to nuclear power, which was developed in the analysed period. The usage of mechanisms of news construction and the changes in nuclear power image in the news of Ceska Televize...
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The White House Presents: The Media Image of Barack Obama
Seidlová, Kristýna ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
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Literary, film and theater work of Zdeněk Svěrák and its contemporary media coverage
Procházková, Andrea ; Jirák, Jan (advisor) ; Soukup, Martin (referee)
The diploma thesis titled Literary, film and theater work of Zdeněk Svěrák and its contemporary media coverage is focused on the personality and work of the named artist. In the first chapter, I explain the concept of media response and the way it can be researched, in the following parts, there are the already-processed specific analyzes and their results. Using quantitative and qualitative research methods, I examined three selected web portals: idnes.cz, lidovky.cz and novinky.cz. From these sources, I gathered media content that related to the personality and work of Zdeněk Svěrák. From the obtained data, I used quantitative content analysis to determine the frequency of the examined media texts, the area of work they related to, the presence of the journalist's own opinion or evaluation (or the attitude of the editor) and the way in which the work of this well-known artist is viewed. Using qualitative method, I gained information about opinions on the personality of Zdeněk Svěrák and his work from the point of view of the researched media servers, as well as readers and audiences of film and artistic theatrical productions. In the last part, I deal with the qualitative analysis of the interviews with Zdeněk Svěrák, including my own, and for comparison, I find out how this multifaceted artist...
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Media Representation of Celebrities in Late-night Talk Show Format
Cerna, Arina ; Novák, Vojtěch (advisor) ; Charvát, Martin (referee)
This diploma thesis deals with the media representation of celebrities, as it is designed within the framework of the adopted American television format of the late-night talk show. In the first part of the thesis, attention is focused on problems of understanding of the phenomenon of celebrities by various authors, as well as on the development of the late-night talk show itself and its characteristic features. The theoretical starting point is the theory of representation (Hall), three levels of representation (Trampota) and social construction of reality (Berger, Luckmann). The method of critical discourse analysis is chosen for the research and the four principles for the analysis are described: commoditization, infotainment, personalization, congeniality. The practical part presents an analysis of the typical representation of celebrities due to the principles mentioned above in selected talk shows which were broadcast in English and Czech languages in 2015-2016, namely American The Tonight Show Starring Jimmy Fallon and Czech Jan Kraus Show. Keywords: Celebrity, Late-night Talk Show, Media Representation, Personalization, Congeniality, Infotainment, Commoditization
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Criminality and its presentation in media-4choses cases in the Czech Republic after 1993
Kasalová, Renata ; Jirák, Jan (advisor) ; Křeček, Jan (referee)
Diploma thesis "Criminality and its presentation in media - media representation of four chosen criminals in the Czech Republic after 1993" deals with presentation of criminality and criminals in mass media. Mass media play an important role, they are the main actor that creates public opinion and influences attitudes and opinions of the public within the basic themes that are important for contemporary society. After 1989, in connection with beginning media freedom and development of commercial media sector we could observe remarkable growth of news related to criminality and crime. We could also realize an increase of their tabloidization and brutalization. Unqualified public gains its knowledge of criminality in the region it is staying in and also in the whole republic particularly from the media. Media may although report to the recipients incorrectly about the involvement of criminality, number of crimes etc. The themes of this diploma thesis are as following: media production related to criminality and journalism, normative demands for journalism and media products including their infringements, social and media construction of reality and media representation. Within the qualitative analysis I am observing the media representations of the criminals, named Jiri Kajinek, Petr Zelenka, Vaclav...
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Same event, different representations: How do biases differ in mass media and participants descriptions?
Pešková, Tereza ; Hájek, Martin (advisor) ; Mitrenga, David (referee)
Same event, different representations: How do biases differ in mass media and participants descriptions? Abstract The main theme of this thesis is the representation of events by two different perspectives - the media's representation on the one hand and narration of participants on the other. Both of these methods of capturing events stands for an effort to interpret actuality, which attributes importance to it. While in the case of media the important factors are especially those as regulatory requirements, news values or the image of the audience, at the individual level are mainly applied different strategies of self-presentation. Since everyone in the interpretation of reality is affected by their personality or behavior, there are many different images that depict everyday reality which we accept. It is therefore important to be aware of how these representations are created. The goal of the research itself was to explore both of these sources and describe how they differ from one another in case of a representation of the same event (namely Prague Pride Parade 2014). The intention was to find out how the two types of descriptions differ and how are affected. The findings presents on what both types of description have focused, what were the main topics presented and the context in which the event was...
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Media representation of the Czech national identity in the historical TV show DějePIC!
Petrová, Natálie ; Numerato, Dino (advisor) ; Klásková, Markéta (referee)
The bachelor thesis deals with the representation of Czech national identity in the show called DějePIC! (2017). It's a family TV cycle about Czech history. The thesis is based on the assumption, that the media participate on defining the concept. The outcome of this thesis is the analysis of the interpretations of Czech national identity in the chosen show. The analysis focuses mainly at the presentation of symbols, events, personalities and the characteristics of Czech national identity. The aim of this thesis is to answer the question how and in what relations is the Czech national identity presented in the show DějePIC!. In the first part I presented the key theoretical concepts, which are the national identity and the connected collective memory, then medial construction of reality and the forming of national identity in media. The second part of the thesis is empirical, and it consists of the analysis. Due to the nature of the analysis I'm using the qualitative methodology. After the first phase of identifying the base themes, which participate on creating the image of national identity in the show, and after the categorization, I carried out the deeper analysis. The research sample consists of all the 32 episodes of the DějePIC! Show (from September 2017 until December 2018) which are...
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Representation of Gender Inequality in Czech Lifestyle Magazines for Men
Jacobs, Diana ; Jirák, Jan (advisor) ; Miessler, Jan (referee)
The thesis focuses on representation of gender inequality in Czech lifestyle magazines for men. The main research question explores the ways in which men's magazines represent the issues of gender inequality. The research method used in this thesis is qualitative content analysis by Anselm Strauss and Juliet Corbin. The sample contains selected articles from Czech versions of the men's magazines Maxim and Esquire, covering all of 2016. The open coding process enabled labeling of the analyzed phenomena, discovering the prominent categories and their dimensions. Axial coding resulted in the reorganization of the categories, which emerged during open coding, by exploring the relationships between the categories and making connections between them. Selective coding identified the central phenomenon of the research. Male Dominance emerged as the core category, integrating the other categories - Manifestations of Gender Inequality, Men's Fear of Gender Equality and Partial Refutation of the Masculine Perspective - around the central phenomenon. The theories used as the sources of the enhancement of theoretical sensitivity are explored and presented in the theoretical part of this thesis. The research concludes that the analyzed lifestyle magazines for men spread negative gender stereotypes and...
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Media representation of civil society organizations
Hartová, Tereza ; Křeček, Jan (advisor) ; Trampota, Tomáš (referee)
This thesis introduces media representations of civil society organizations (CSOs) through quantitative content analysis of four dailies (HN, LN, MFD and Právo). The aim is to analyze and describe CSOs media representations in relation to media elements that characterize these representations, as well as through space and priority, organizations and actors that are associated with. The selected method allows the comparison of media representations for particular newspapers. The study builds on a social-constructivist paradigm, focusing on the agenda-setting theory, gatekeeping and news values. Thesis also discusses specifics of the CSOs and non-profit logic in relation to media and journalistic logic and their influence on the final CSOs media representations, including potential nonprofit dilemmas. The media representations are strongly determined by regionality and relationship with other sectors. CSOs are presented through positive and uncontroversial theme of good deeds. Regionality is together with social themes the most frequent topics associated with CSOs.
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