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Phenomenon Like House as an example of an internet-television media convergence
Svobodová, Marie ; Řehořová, Irena (advisor) ; Marcelli, Miroslav (referee)
This thesis focuses on the concept of media convergence as an complex and unpredictable process of old and new media colliding. More precisely, the the focus is of convergence between the television and the internet media. Due to digitalization the TV is undergoing changes and unavoidably interacts with the internet. The media convergence is shown on the example of a Czech reality show called Like House, where a group of influencers - internet (micro)celebrities - lives under one roof. Like House 2 is here not considered just as a reality show but as a hybrid multimedia project that spans across multiple media platforms and comes to be from multiple sources. Based on the analysis of the TV episodes as well as the associated social media, the conclusion is that the logic of television and internet is inherently linked together here. Like House 2 is an example of how media convergence can look like where media are converging on multiple levels.
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Comparison of different approaches of selected Czech media to online formats depending on corporate convergence
Řepková, Andrea ; Jirků, Jan (advisor) ; Trunečka, Ondřej (referee)
The diploma thesis Comparison of Approaches to Online Formats in Selected Czech Media Depending on Corporate Convergence deals with the question of how the approach of selected Czech daily newspapers Mladá fronta Dnes, Deník Právo and Hospodářské noviny to their associated online news servers differs. Since the chosen media share a common characteristic, which is their originally purely print format, the author first describes the concept of media convergence, the process of media internetisation, explains the concept of digitalisation and the economic principles of media. As part of the research, the author first conducts a content analysis of texts published in the print versions of the media, which she then searches for on a news server and compars. The author also conducts three semi-structured interviews with representatives of the selected media. From the data obtained, it can be concluded that the situation is different in each of the media, both in most of the categories of content analysis examined and in the functioning of the newsrooms themselves. The editorial office of Hospodářské noviny is identical in terms of personnel to the editorial office of HN.cz, while the editorial offices of Mladá fronta Dnes and iDnes.cz are two different editorial offices, which, however, cooperate...
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Reception of media strategies used to promote Japanese culture in the Czech Republic
Grynyuková, Irena ; Miessler, Jan (advisor) ; Soukup, Martin (referee)
This master's thesis examines how powerful and determining Japanese cultural influence is and how it impacts today's globalized world. It primarily focuses on the Czech audience and its relationship to Japan. The aim of this research is to assess the current efforts made by the Japanese government to export its culture, and compare them with the image that Czech society has on Japan. The primary source of this research is quantitative data collected from Czech and Slovak respondents. . Data was collected by a semi-structured questionnaire that consisted of both open and closed questions and that was spread in electronic form. The first section of the thesis empirical. The main theoretical, historical, and socio-cultural concepts of Japan. are defined and explained in the context of modern convergence culture and the Japanese media mix theory. Japanese cultural diplomacy and the application of soft power as the primary bearer of influence over the West are explained through the critical analysis of specific campaigns. Then, the methodological section analyzes the answers of 1,609 respondents across three predefined samples. Analysis shows that Japan's cultural promotion efforts in the Czech Republic are limited, and that take place primarily through official agencies or directly through the fans of...
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Starting Televize Seznam - A new internet media distribution channel
Šťastná, Zuzana ; Miessler, Jan (advisor) ; Horký, Petr (referee)
The bachelor thesis called Starting Televize Seznam - A New Internet Media Distribution Channel is dedicated to the newly established TV channel which was launched in 2018 by Czech internet company Seznam.cz. The entrance of internet company to the field of television broadcasting is not very usual. In the age of digital technology boom, the process of media expansion is in most cases opposite. More often, TV stations launch their web versions and social networks on which they provide content that is the same as in broadcasting or in some way enriched. This results in the media convergence, changes in media production and also in media professions. At present everyone is online almost continuously on a mobile phone, it is more important for media companies to offer users more diverse content anytime, anywhere. The audiences have undergone significant changes mainly due to a network media. The users can choose what to watch or read anytime in the day. In addition they can interact with the content or even produce it. The thesis reflects on why Seznam.cz launched the so-called old media, when according to some lay estimates the television will soon cease to exist. It answers the question of whether this is an unusual step took by the Czech internet leader, or if it complies with the modern...
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Impacts of Mediatization of the Internet and of Internetization of the Mass Media on Work of Czech Journalists.
Jirků, Jan ; Jirák, Jan (advisor) ; Němcová Tejkalová, Alice (referee) ; Světlík, Jaroslav (referee)
This dissertation thesis entitled Impacts of Mediatization of the Internet and of Internetization of the Mass Media on Work of Czech Journalists deals with current trends in media and journalism evolution. In the context of concepts of mediation, mediatization, remediation, media logic and actor-network-theory, it discusses two pairs of interconnected processes, one of which contains of processes of mediatization of the Internet and internetization of the mass media, and one of which contains of processes of media convergence and media hybridization that alltogether shape media and journalism in their current evolutional phase, and consequently affect the society as a whole. It focuses on the relationships among these four processes and points to their manifestations and implications that affect everyday journalistic work. It also brings results from research focused on concrete impacts of the observed processes to the journalist profession in the Czech Republic, that was also interested in the current attitudes of Czech journalists towards the technological development and changes of everyday work, and that was finally also examining the validity of claims or definitions that are offered by academics on current trends of media evolution. This research was similar to studies that were made on the...
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The convergence of film and architecture. The case of Prague
Poláková, Sylva ; Hanáková, Petra (advisor) ; Petříček, Miroslav (referee) ; Pospiszyl, Tomáš (referee)
This dissertation examines the as yet untethered practice of the convergence of film and architecture in public municipal spaces against the backdrop of the idea of the relocation of the moving picture. Since this is an interdisciplinary practice whose forms and operations are influenced by a host of dynamics, the initial film perspective is supplemented by related themes from the spheres of architecture, public municipal space, and the organisation of culture and the applied arts, including advertising. The wide range of subjects covered in this dissertation is given focus by narrowly localised research examining the situation in Prague from the 1990s until 2010. Along with the case study, the chapters devoted to the discursive field form a progress report on the situation as regards this particular media practice, the outputs of which are subject to a short half-life that considerably limits the possibility of archiving them. The structure of the case study is derived from a specific classificatory framework and is close to the "catalogue" format, determined by a series of questions - who participated on the convergence of film and architecture and where, when and how. Though a specific segment of time was monitored, it did not remain free of links to previous working methods, historical situations and...
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Talent shows in the CR and in the world-the analysis of selected talent formats and their procedures in the television broadcasting and thier influence on the behaviour of the audience
Králová, Michaela ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
In my dissertation I survey the historic progress of the reality TV and the reality show, focussing on the specific genre of the talent shows, which stands for the current phenomenon of the entertainment industry in TV broadcasting. Using the method of the oral history I'll explain in detail the principals of running these shows on chosen formats and point out how different or same strategies can appear in shows all over the world. Further I'll focus on the structure and the level of a production, main features of the audience personality and behaviour, for example forming the relationship between the viewer and the participants on the basing on personal stories or praising and idealising the competitors. The next step of my analysis will be a depiction of the economic thesis and rules, which run the talent shows, which give them a direction and drive them on the TV market. I'll give an insight into the terms as the affective economics, building lovemarks or an inspiring fan, which are characteristic for the era of the convergence of media, which are considerably covered by talent shows. In the end my work depicts also the role of the jury and their specific trail, which are necessary for the viewer ratings and potential success of the certain show. Further my work will point out the typical marks...
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