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Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Šimková, Denisa ; Zukalová, Marie (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the marketing tools used by company Solidify 3D, Ltd., which specialize in the selling of the material for 3D printing. The thesis is based on theoretical basics of marketing, especially marketing and communication mix. This part is followed by an analysis of the current state of the company's marketing instruments, using the information obtained from Solidify 3D, Ltd. Based on the assessment of the current state of the company, I propose measures to increase the effectiveness of these marketing tools.
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Marketing Tools Utilization Analysis and Proposals for Improvement of their Efficiency
Kocourek, Ondřej ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
This bachelor thesis deals with the analysis of marketing tools of Burger Festival, LLC and proposals to increase their effectiveness. The aim is to analyze these tools and then use current marketing trends that can be realistically applied to the company and thus increase their effectiveness, which leads to a higher number of customers. The analysis and evaluation of the current effectiveness of marketing tools and subsequent proposals to increase efficiency were based on a questionnaire survey. In the end, the individual steps are formulated that will lead to a successful increase in the effectiveness of these tools.
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Analysis of marketing tools of the construction company in Kazakhstan
Shvedova, Yelizaveta ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The master’s thesis focuses on the theoretical and practical aspects of marketing and marketing strategies of construction companies, with an emphasis on the process of winning contracts. The aim is to analyze and evaluate the effectiveness of these strategies in the acquisition activities of a construction company. The theoretical part describes the marketing and strategies in the construction industry and the process of contract acquisition. The practical part analyzes the marketing tools of construction companies in Kazakhstan, regarding the economic situation, selection of respondents and financial analysis of the companies. The questionnaire survey is conducted based on five assumptions. The output of the thesis is the proposal of recommendations for the marketing strategy of a construction company with the aim of enhancing its competitiveness in bidding for contracts.
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The Marketing Strategy Proposal for e-commerce
Ciklová, Petra ; Krejčík, Petr (referee) ; Chalupský, Vladimír (advisor)
This thesis is focused on choice of appropriate marketing strategy for e-commerce Nejenchlebem.cz. The basis of this thesis is analyzing the external and internal environment of the firm and to propose the most suitable marketing mix for the e-shop Nejenchlebem.cz. In this thesis are contained theoretical knowledge about marketing and behavior of consumer, further mentioned analysis and especially proposal part, which contained recommendations for fulfilling of given goals.
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Development of Competitiveness of Company
Hradil, Martin ; Kandus, Bohumil (referee) ; Zich, Robert (advisor)
The diploma thesis is focused on developing the competitiveness of the company using proposals within the marketing mix. The business of the company is the production of photo calendars. The first part of the thesis is focused on theoretical background, which is followed by an analytical part, containing analysis of general and field environment and other analyzes that lead to the evaluation of the company. The last part includes suggestions for changes in the marketing mix, which will lead to the fulfillment of the goal of the work.
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