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Communication Strategy for the Company
Kavan, Jiří ; Sedlák, Leoš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company Nářadí Veselý Brno, spol. s r. o., which sales manual electronical implements, authorized service, rental implements, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company.
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Proposal of company’s strategic communication
Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company STEL Hockey, spol. s r. o., which operates an ice-hockey hall with two ice-rinks, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company.
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Marketing Communication of a Chosen Retail Unit
VONDRYSKA, David
The bachelor thesis is focused on marketing communication in selected retail unit. The main goal is to analyze the use of marketing communication tools and a compilation of proposals and recommendations in the field of communication mix for the retail unit Kaufland. The practical part includes the questionnaire survey that identifies the strengths and the weaknesses of marketing communication.
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History and marketing analysis of NBA
Vilímec, Jan ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
1 Abstract Topic: History and marketing analysis of NBA Objectives: The main objective of this work is to intorduce and descibe the highest american basketball league - NBA. Clarify the historical organizational structure, function in society, practical operation and thier marketing component. Another else to further evaluate increasing of foreign players in this organization. Detect trends of using various marketing tools, promotional activities, way of raising finance and operation of entire systém. In conclusion, I express using SWOT analysis of positive and negative aspects for current and future functioning of the entire league. Methods: This thesis is a theoretical paper that has a descriptive and analytical nature, so the main method used is an analysis and study of documents, literature and web sources. The information was analyzed and comprehensively processed. Results: The analysis shows that NBA is one of the most innovative organization in the field of sports marketing in the global market of sports organization. The success is mainly associated with extensive communication with fans and supporters. And with activities in many brands of social lifestyle. Implementation of marketing stratégy for engagning foreigners and their application for admission to other global markets, is starting to show...
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Communication Strategy for the Company
Kavan, Jiří ; Sedlák, Leoš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company Nářadí Veselý Brno, spol. s r. o., which sales manual electronical implements, authorized service, rental implements, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company.
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Proposal of company’s strategic communication
Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis ‘Company’s communication strategy proposal’ deals with the current state analysis of the company STEL Hockey, spol. s r. o., which operates an ice-hockey hall with two ice-rinks, and suggests possible improvements in the new company’s communication strategy. The communicative strategy should contribute to the betterment of the company’s current position on the market, raise company’s income and enhance the customers’ interest in the company.
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Building of the brand CONTECHIN on international markets
Minář, Viktor ; Halík, Jaroslav (advisor) ; Polák, Josef (referee)
The main purpose of this thesis is to describe the importance of and the instruments needed for building the brand CONTECHIN on international markets. The thesis analyzes the current brand situation and contains research on the perception of the brand CONTECHIN and also if the brand is in conflict of law with a different brand on any international market. The particular instruments used for brand building were also examined. The research did not reveal any major weaknesses. The current strategy is eligible for further development. The areas of social media, sponsoring, registration of trade marks and graphic of the brand logo are open for improvements. The thesis should serve as a comprehensive guide for building the brand CONTECHIN in the future. The thesis was offered to the company CONTECHIN Ltd. for further use.
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Marketing Mix of Big Theatre Scenes
Hájková, Martina ; Černá, Jitka (advisor) ; Janovský, Michal (referee)
This bachelor thesis is focused on marketing of big theatre scenes, national theatres. The main goal of this thesis is evaluation of marketing mix of selected national theatres from countries with similar historical background and their subsequent comparison. The theoretical part will introduce marketing mix and specifics of theatre marketing. The practical part is focused on concrete marketing mix of Czech National Theatre, Slovak National Theatre and Austrian Burgtheater and their comparison.
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