Original title: Budování značky CONTECHIN na zahraničních trzích
Translated title: Building of the brand CONTECHIN on international markets
Authors: Minář, Viktor ; Halík, Jaroslav (advisor) ; Polák, Josef (referee)
Document type: Bachelor's theses
Year: 2015
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: building a brand; investment units; marketing instruments; trade marks; budování značky; investiční celky; marketingové nástroje; ochrané známky

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/50127

Permalink: http://www.nusl.cz/ntk/nusl-206563


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2016-06-02, last modified 2022-03-03


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