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Transformation of army press after 1989, demonstrated on the newspapers "Obrana lidu" and other papers published by "Naše vojsko"
Vávra, Robert ; Köpplová, Barbara (advisor) ; Halada, Jan (referee)
Thesis "Transformation of military periodicals since 1989 (for example Obrany lidu and other titles of Naše Vojsko)" discusses the armed services press after 1945, and captures his transformation, inter alia, to reflect changes in the overall social situation during the next decade. The method of work is a historical analysis. This thesis is primarily focused and deals with the establishment of periodicals and the way of state institutions controlling, especially the Ministry of National Defence and the Chief political administration. The aim is to create an overview of army press and, by selected periodicals, to monitor changes occurring during their existence. Attention is also devoted to economic production company - Naše Vojsko (Magnet-Press). This thesis also reflects the transformation of army press which came after the events of November 1989 and which brought a massive reduction in army press. The text is given more attention to newspapers and magazines, the development of more reflective of social change in our country such as in Obrana lidu, Lidová armáda or Československý voják, more narrowly focused than the professional military journals. This thesis uses in addition information from various newspapers and magazines, archival materials from the National Library in Prague,...
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Develop in press in Itali 1943-1956
Kučerová, Monika ; Köpplová, Barbara (advisor) ; Cebe, Jan (referee)
The bachelor thesis titled "Development of Printed Media in Italy in the Years 1943-1950" is an analysis of the historical conditions of media publishing in Italy after the defeat of fascism. It is an attempt to reconstruct the main events that took place in printed media, particularly newspaper, in the period after the fall of fascism and the end of the Second World War. The thesis maps the relationship between the media and political and economic power. It discusses the system of printed media and who and under what conditions could work as a journalist at that time. There is also a description of the methods used for the organisation of journalists. The thesis starts with a brief historical overview of the social situation in the era of the beginning, rise and fall of the totalitarian regime. After the defeat of fascism and Nazism, Italy was facing the difficult task of dealing with its own past and establishing new rules. The attempt to cleanse the society and media (known as the "purification of journalism") was a long and complicated process. The thesis aims to determine what topics were the journalists focusing on and what was the basis of their discussions. The post-war period, ending with the success of Christian Democrats in the election, was the beginning of a new stage of political development...
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Comparison of Narrative Methods in Features Published by Respekt and New Yorker
Janauerová, Barbora ; Hájek, Roman (advisor) ; Krobová, Tereza (referee)
The aim of this thesis is to analyse narrative strategies in the texts of the feature genre in two periodicals. Feature genre is longer genre of journalistic (opinion) character regularly used in printed world media, especially magazines. It is a genre which combines elements of two genres - report and analytical article. This thesis compares features in Czech and American environment, the latter being a more tradiotional for the genre. The two periodicals in question are Respekt and New Yorker. The choice is influenced by the fact that the chief editor of Respekt claims the medium to be inspired by New Yorker. The research method of the work is narrative analysis. Analysed categories are then narrator, focalization, description of a character and a alternating of the report and contextual parts of the feature genre. An important part of the work is analysis of intentionality of the use of certain type of narrators and focalization. Some of the narrative strategies, types of narrators and focalization used in the context of the journalistic texts influence the degree of objectivity/subjectivity of the narrative. Through analysis the comparison of the feature genre in Czech and Anglo-American journals is made, how they differ and what they have in common.
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Graphic design of Czech interwar avantgarde magazines and its creators
Moučková, Kristýna ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
Diploma thesis Graphic design of Czech interwar avant-garde magazines and its creators deals with yet not very well covered topic of analysation of visual form of First Czechoslovak Republic cultural magazines that contains some of the avant-garde methods in its graphics. This thesis in its theoretical part relies on foreign influences, mainly on Russian constructivism, Dutch De Stijl artistic movement and German school of Bauhaus that played major part in shaping of the Czech avant-garde. With regard to the main topic of the text the emphasis is on specifics of graphic magazine creation and design, specifically on the works of Karel Teige, Ladislav Sutnar and František Muzika. The practical part of the thesis is then dedicated to three avant-garde magazine analyses. Journals ReD, Žijeme and HOST represent three different approaches of how the creators were able to work all avant-garde elements in the graphic form of the periodicals. In the analysis the attention is paid mainly on the front pages, composition, fonts, image components, other graphic elements that make up the whole visual aspect of every page and graphic form of advertising. In the end all three magazines are compared with one another to provide at least elementary overview of avant-garde graphic methods used in Czech magazines in...
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Media image of Czech entertainment film production in magazines Eva, Módní revue and Pestý týden in period 1939-1942
Zemanová, Irena ; Bednařík, Petr (advisor) ; Sekera, Martin (referee)
Diploma thesis "Media image of czech entertainment film production in magazines Eva, Módní revue and Pestrý týden in period 1939 - 1942" deals with analysis of three specific magazines from the era of Nazi occupation and "Protectorate Böhmen und Mähren", called Eva, Módní revue and Pestrý týden, with the accent of their entertainment character, especially their cover of czech protectorate film production, its changes and proceeding in the concrete period, as well as the activities of filmmakers and feature film itself. Diploma thesis also follows the influence of czech protectorate and Nazi authorities over these magazines, using the method of historical comparative analysis.
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Sport in Czechoslovakian specialized magazines in the First Republic - developement of sport journalism between years 1918 and 1938
Hoffmann, Martin ; Lukšů, David (advisor) ; Trunečka, Ondřej (referee)
This diploma thesis deals with development of sports journalism during the First Czechoslovak Republic, which applies to the period from October 1918 unBl Munich agreement in September 1938. Research is focused parBcularly on specialized sports magazines and it is based on analysis of the six most significant ones - Slavista, Sportovni revue, Sportovni vestnik, Sport, Star and Rekord. The aim of this thesis is to describe the progress of sport journalism between world wars in the broader context and get to know whether or not had sport journalism developed into a full-Bme occupaBon. In addiBon this text portrays the most influenBal sport journalists of that period - Karel Petru, Josef Fanta, Miloslav Josef Horacek and Ondrej Sekora and also brings a chapter about sports photography, which was inseparable part of popular sport magazines. This thesis is a first scholarly text to bring a wider perspecBve on specialized sports magazines in Czechoslovak Republic between years 1918 and 1938 and follows the cooperaBon and rivality among journalists and their influence on sport in Czechoslovakia in general. One chapter was devoted to sports photography, because it played important role in successful sports magazines.
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Analysis of contemporary rock magazines in the Czech Republic
Bartlová, Natálie ; Turek, Pavel (advisor) ; Hroch, Miloš (referee)
The bachelor thesis Analysis of Contemporary Rock Magazines Based in the Czech Republic analyzes the content representation of the domestic music scene compared to the international music scene using the example of Fakker, Headliner and Full Moon magazines. It also looks at how this representation affects the magazines' sales and success from the point of view of their chief editors. The analysis is done on 2018 issues, using the method of quantitative content analysis ("hard data"), which is supplemented with interviews with chief editors of these magazines ("soft data"). The theoretical part provides a short introduction to the history of music magazines in the Czech Republic before and after 1989, the year of the Velvet Revolution. Then the magazines Fakker, Full Moon and Headliner are summarized. The methods of quantitative analysis and of collecting data are explained in the practical part. These methods were used on three randomly selected issues of Fakker, Full Moon and Headliner from 2018. The data is recorded in a codebook. The quantitative analysis is followed by transcripts of interviews with the chief editors of Fakker (Petr "Ape" Adámek), Full Moon (Michal Pařízek) and Headliner ("Honza" Vedral). The summary outlines the results of the analysis and the contents of the interviews. As a...
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Analysis of advertising in Czech PC gaming magazines 1998 - 215
Dovole, David ; Vlasák, Zbyněk (advisor) ; Švelch, Jaroslav (referee)
In my work I analyze advertising income in computer gaming magazines Score and Level from August 1998 to January 2015. I find this topic interesting for two reasons: first, I was a longtime reader of both these magazines and second, I worked in one of them for quite a time. My work consists of two parts - theoretical and practical. In the theoretical part I will try to describe the economic situation accompanying the period under review, including the global economic crisis of 2008-2009. I will try to summarize its origin and impacts on the Czech economy as well as the history of gaming journalism in the Czech Republic. In the practical part of the thesis I try to analyze by means of qualitative - quantitative analysis the advertising income in both monitored magazines during the monitored period. Based on the outcomes of this analysis, I will try to draw a context with which it would be possible to evaluate the approach of both magazines to the impacts of the economic crisis and to determine which of them managed to deal better with the crisis.
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Czech music magazines in the beginning the 21 century
Klézl, Tomáš ; Halada, Andrej (advisor) ; Hroch, Miloš (referee)
1 Annotation (abstract) The bachelor thesis Czech music magazines in the beginning of the 21st century focuses on printed music magazines which were published between the years 2001 and 2019 in the Czech Republic. The local music magazine market went through several different changes over this period. The objective of this thesis is to describe its evolution and to create profiles of the individual periodicals. The currently active music magazines are Fakker, Full Moon, Harmonie, Hudební rozhledy, Opus musicum, Rock & Pop and Spark. The thesis examines history, staff, publisher, circulation, specialization and internet activity of each these magazines and describes the content of one selected issue. The thesis also deals with the music magazines which were published during the selected era, but were cancelled or transformed into a digital format, that means Bbarák, Filter, Folk and Country, HIS Voice, Music, Report, Rock & All and XMag. The thesis examines the history, staff, publisher and specialization of each of these magazines and describes the content of one selected issue. The thesis also contains a brief timeline of the history of Czech music magazines and provides definitions of several journalistic terms.
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Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj
Šmídová, Radka ; Vošahlíková, Pavla (advisor) ; Knapík, Jiří (referee)
ŠMÍDOVÁ, Radka. Advertisements in magazines Pestry tyden and Prazsky ilustrovany zpravodaj. Praha, 2019. 75 s. Diplomová práce (Mgr.). Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce doc. PhDr. Pavla Vošahlíková, DrSc. Abstract This master's thesis maps the development of advertising in the Czech press during the First Republic, specifically between 1927 and 1937, on the example of two illustrated weeklies - Pestrý týden and Prague Illustrated Newsletter. It looks at the period under review in the context of the country's economic situation, social settings and lifestyle, where the middle classes have formed the country's economic and social balance, helping to bring new products to mass consumption. Women's emancipation, the technological development of the media as well as the development of advertising as an industry and the increasing level of ad targeting for their audience were also important. The thesis examines how advertisements in two magazines approach their readers and try to get their attention, what are their specifics, and especially what development occurred in the period of 10 years during the First Republic, when the Czech advertising industry was evolving, looking up to the American pattern. The research was carried...
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