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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on analysis of customer satisfaction and proposals for measures to increase the level of the company Rely Services Ltd., which sells Hyundai cars and a range of accompanying services. The theoretical part contains important terms remainder of this issue is observed customer behavior, the entire process of purchase and meet the needs, then also ways to measure this satisfaction. The practical part is based on the theoretical part, which is initially described the company and its field of activity, are subsequently analyzed measurements of customer satisfaction, which includes individual and sections. In the final part of the analysis and evaluation of the proposal to improve customer satisfaction Rely Services Ltd.
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Customer Satisfaction Analysis and Recommendations for it´s Improvement
Sedláčková, Martina ; Mišinger, Lukáš (referee) ; Luňáček, Jiří (advisor)
The bachelor’s thesis, titled ‘Customer satisfaction analysis and recommendation for it´s improvement‘, deals with modern methods of customer satisfaction and service quality analysis. The first part of the thesis contains theoretical background about methods for data collection and analysis, customer satisfaction assessment and data evaluation. The second part, analytical one, is focused on characterisation of DPMB a.s. and investigation of it‘s current situation by questionnaire method. The third part makes use of the collected data and proposes new ways how to improve overall customer satisfaction.
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Marketing Mixture of a Specific Enterprise
Dočekalová, Simona ; Winter, Daniel (referee) ; Novák, Petr (advisor)
This master’s thesis deals with marketing mixture of a specific enterprise. The aim of this thesis is to analyze the current state of the marketing mixture of a specific enterprise and a recommendation for a new marketing mix. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help to increase the number of new customers.
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Marketing Research of Customer Satisfaction with Products of Banking Institution
Hurta, Adam ; Dodek, Radim (referee) ; Šimberová, Iveta (advisor)
The bachelor thesis deals with public satisfaction analysis of banking products institutions. The analysis focuses on basic banking product of particular banks placed in Czech Republic. The theoretical section outlines the definition of customer, the definition of marketing, the methods of marketing research including instruments. It occupies with the characteristics of banking institutions and given banking product. The practical section is aimed at the survey of customer‘s satisfaction with offered product, the following analysis of the collected data and the suggest of improving the product and services.
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Customer Satisfaction Analysis and Recomentadions for its Improvement
Barouš, Vít ; Petr, Aleš (referee) ; Chalupský, Vladimír (advisor)
The goal of this diploma thesis is to analyze the customer satisfaction with services and products the company Agrotec a.s - agricultural division and propose the processes and instructions for its improvement, including financial, organizational and conductive aspects. The theoretical part is focused on costumer, his development from the first purchase, fulfilling his needs, his satisfaction and the methods for its evaluation. The practical part is describing company; where, in which way and with what results was the costumer satisfaction survey made. These indicators are shown in tables and graphs. Further the thesis continues by final evaluation of the costumer satisfaction survey and finishes by improvement proposals chapter.
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Marketing Research of Customer Satisfaction
Nováková, Veronika ; Kramolišová, Eva (referee) ; Šimberová, Iveta (advisor)
The thesis deals with a survey of customer´s satisfaction in the company KABESTAV. The theoretic part describes the problematics of marketing research and a questionnaire as a tool for collecting information. The practical part is describing company; where, in which way and with what results was the costumer satisfaction survey made. These indicators are shown in tables and graphs. Further the thesis continues by final evaluation of the costumer satisfaction survey and finishes by improvement proposals chapter.
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Marketing Research of Customer Satisfaction of the Third Pension Pillar
Filkuka, Martin ; Hedija, David (referee) ; Šimberová, Iveta (advisor)
This thesis aims at using marketing research to determine customer satisfaction of university students with the third pillar of the pension system. The first section describes the objectives of the work, including the necessary methods. The following theoretical part deals with basic concepts of marketing, marketing research, as well as defining the customer and his satisfaction, including methods by which satisfaction is measured. In addition, there is a description of the general operation of pension systems and individual pillars. The practical part includes marketing research, evaluation of the collected data and own suggestions for improving this product.
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Measurement of customer content of quality management
Plánková, Barbora ; Knoflíček, Radek (referee) ; Rozehnalová, Jana (advisor)
The bachelor thesis deals with the measurement of customer satisfaction in the field of quality management. The theoretical part contains customer satisfaction and the methodology of measuring customer satisfaction is analyzed. The practical part describes current measurement of customer satisfaction in the company Tawesco s.r.o., Kopřivnice. The aim of this work is to evaluate the current situation and propose recommendations for improving quality management in the area of customer satisfaction, which is processed as follows. This bachelor thesis is mainly focused on the modification of the formal side of the questionnaire, recommendations for increasing the response rate of respondents and streamlining the survey process. There are developed reccomendations for changes based on the analysis of the current companies questionnaire and comparability of data obtained from respondents from the years 2017-2019. Particular recommendations should lead to more accurate information obtained from customers and it ensures more effective implementation of improvements and subsequent increase of customer satisfaction.
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The Proposal of Customer Satisfaction Improvement of Sportclub Restaurant
Hojačová, Blanka ; Rivola, Petr (referee) ; Šimberová, Iveta (advisor)
The dissertation deals with the realization and subsequent evaluation of the analysis of the satisfaction of customers of the restaurant Sportclub on the basis of a questionnaire. It contains the analysis of the outcomes, leading to the detection of strong and weak points of the restaurant Sportclub from the point of view of the customer. One part also deals with suggestions and recommendations that will help to increase the customers´satisfaction and so they will contribute to a better competitor´s fight and to the stabilization of the position of the restaurant in the market.
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