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Vliv motivace na loajalitu zaměstnanců ve firmě působící v odvětví služeb
Riedlová, Petra
Riedlová, P. The influence of motivation on employee loyalty in a company operating in the service industry. Bachelor thesis. Brno: Mendel University, 2023. This thesis deals with employee motivation, satisfaction and loyalty. With the help of F. Herzberg's two-factor theory, information about the current motivational program of the chosen company and a survey conducted among employees, recommendations are proposed to improve the motivation and retention of satisfied employees. The first part is devoted to a literature search concerning organizational culture motivation, motivational theory, motivational tools and reward. The second part of the thesis is devoted to research and determination of recommendations.
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Spokojenost a loajalita zákazníků v gastronomických podnicích
Chornous, Alina
This bachelor's thesis deals with the issue of customer satisfaction and subse-quent loyalty in gastronomic establishments in Southern Moravia. Another goal of the thesis is to determine changes in customer behaviour due to the Covid-19 pan-demic. Auxiliary data for the problem analysis is collected through a questionnaire survey and evaluated using IPA analysis and statistical methods. After analysing the collected data to increase customer satisfaction, a proposal for solving the cri-sis aspects of gastronomic establishments is presented.
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Fans Perception of the brand equity of the HC Sparta Praha
Tománek, Dominik ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Fans' perception of the brand equity of the HC Sparta Praha Objectives: The primary aim of this thesis is to find out how the fans of HC Sparta Prague perceive the equity of this brand. The research will be conducted on the basis of quantitative research, which will be carried out specifically by means of electronic questioning. Methods: The thesis itself is based on theoretical knowledge related to the given topic, specifically the topic of brand equity, and to determine the perception of the brand value of HC Sparta Praha is used marketing research based on quantitative method of questioning, specifically electronic questioning. Results: The results of the research show that the fans of HC Sparta Prague are overwhelmingly men, a large part of whom have supported the club for more than 10 years. This group of fans is very loyal to the club, which is reflected in their frequent attendance at HC Sparta Praha home games, the purchase of merchandising items, and last but not least, the fact that being a fan of HC Sparta Praha is the most important reason for them to attend HC Sparta Praha home games. On the other hand, according to the results, the biggest current problem of HC Sparta Prague seems to be building its new younger fan base. Key words: brand equity, image, loyalty, merchandising,...
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Employee Benefits and Proposal for Development in Engineering Department of Selected Company
Tálský, Ondřej ; Millerová, Renáta (referee) ; Dohnal, Mirko (advisor)
Bachelor thesis describes method of remuneration by employee benefits in selected company. The theoretical part examines impact of surroundings on remuneration and various aspects of benefits. The practical part describes trends on market of benefits and analyse current situation in Thermo Fisher Scientific Brno s.r.o. with methods such as questionnaire, analyses, interview with management. It also describes options provided by cafeteria plan and its flexibility for benefits distribution to each employee. Suggestion presents benefits of cafeteria plan, how old and new benefits should be implemented into this plan, and what it costs.
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Research of Employee Satisfaction in a chosen Company
Pešková, Monika ; Krejčová, Michaela (referee) ; Pfeifer, Marcel Rolf (advisor)
The bachelor thesis is focused on employee satisfaction. The aim of the thesis is to determine the current level of employee satisfaction and motivation in the selected company and to present suggestions for their improvement. The theoretical part deals with literature search and explanation of important concepts. The analytical part of the thesis introduces the company and elaborates the chosen quantitative research strategy. This is followed by the processing and evaluation of the data obtained. The last part elaborates the actual proposed solutions that can lead to an increase in the overall job satisfaction in the company.
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Research on the satisfaction of fans of a selected football club
Navrátil, Daniel ; Kaprálková, Michaela (advisor) ; Ruda, Tomáš (referee)
Title: Research on the satisfaction of fans of a selected football club Objectives: The aim of the bachelor's thesis is to find out the satisfaction and loyalty of the fans of the football club Sparta Prague, and then to divide the fans into segments according to age categories. The practical implication is then to find out what is important for these segments, so that the club can prevent their dissatisfaction, or to ensure their satisfaction. Methods: Quantitative research through a questionnaire was used to obtain relevant data. The survey took place electronically. Results: From the conducted research and its results, it appears that individual segments of the club have reserves in certain areas that can be used for improvement. Keywords: sports marketing, quantitative research, surveying, loyalty, fan satisfaction
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Quality of Sport Services at Relax active club Teplice
Zástřešek, Michal ; Ruda, Tomáš (advisor) ; Šíma, Jan (referee)
Title: Quality of Sport Services at Relax active club Teplice Objectives: The aim of this work is to evaluate the quality of sport services offered by Relax sport club Teplice. The secondary aim is to figure out the problematic points of service, which can lead to improving services offered to the clients and therefore improving their satisfaction. Methods: This thesis used a written form of inquiry, using the Likert scale to evaluate the fifth gap in the Gap model of service quality. A modified version of the SERVQUAL method for measuring quality of services was used, which was expanded from the original 5 dimensions into seven. The added dimensions were used because of the clubs focus on extensive options of service and a wide range of customers. Results: The survey identified the gaps between customer expectations and actual perceived value, which were used to determine problematic areas of the quality of services provided by Relax sport club Teplice. The results were positive. Tangibles, reliability, and responsible approach were the dimensions with the worst score. The SERV-score for tangibles was -2,85, for reliability -3,88 and for responsible approach -3,25. The survey revealed a problem in communication between the club and its clients. Positively evaluated was the wide range of services...
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Elements of communication for increasing customers' loyalty
JIRÁŇOVÁ, Helena
The diploma thesis deals with elements of communication in order to increase customer loyalty. The aim of the thesis is to suggest changes in communication with customers and the use of elements of communication to increase customer loyalty to a selected store. The selected store is Jednota Kaplice cooperative. The diploma thesis is divided into two parts. The theoretical part describes the terms such as loyal customer, marketing communication as sales promotion, communication The second part of the diploma thesis is practical and includes a questionnaire survey. Data was collected through a questionnaire with 251 respondents. The respondents were disaggregated by age, gender, education, number of people in the household, and social-economic situation. The results of the survey showed, for example, that most of the customers buy groceries in stores three times a week. Most of the customers also participate in loyalty programs and use loyalty cards with benefits. If customers don't use a loyalty card, it is because the benefits are not interesting for them. The last part of the diploma thesis proposes recommendations for improvement. One of the proposals is to develop a mobile application for customers of Jednota Kaplice cooperative.
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The content of duty to act with due managerial care
Brůnová, Marie ; Tomášek, Petr (advisor) ; Horáček, Tomáš (referee)
4 The content of duty to act with due managerial care Abstract This thesis looks at the various duties collectively called "due managerial care". None of the duties discussed in the thesis, which form the titles of the individual chapters, stands apart from the others. Their relationship to one another must be considered as a whole. In order for a person to perform due managerial care, there must be the cumulative fulfillment of all the duties discussed in the thesis, namely for each legal act that such a person is required to perform. The thesis is divided into five main parts. The first part offers a historical excursus, which illustrates the development of the institution of due managerial care. It then defines the range of people who are burdened with such a responsibility in the performance of their duties. It also outlines the procedural institution of the burden of proof and the related question of whether the duty of due managerial care is a legal-subjective or contractual-objective duty. The second part focuses on the duty of loyalty and describes the approach to understanding the interests of a business corporation. This part concludes with the question of whether the duty of loyalty continues after the position of a member of an elected body is terminated. The third part addresses the topic of...
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Factors influencing Employee Satisfaction in the selected Company
Kunc, Lukáš ; Koráb, Vojtěch (referee) ; Putnová, Anna (advisor)
The thesis focuses on the factors influencing employee satisfaction in the company. The theoretical part presents basic theoretical concepts for understanding the issue. In the analytical part first the company itself is introduced and later the empirical research is evaluated. In the last part based on the results of the research suggestions for improving the motivation system in the company are given.
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