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The Communication Mix Proposal in the Company
Lukeš, Radim ; Soukalová, Lucie (referee) ; Novák, Petr (advisor)
The thesis aims to improve the existing communication mix of GreenMech Ltd. on the basis of theoretical findings and the analysis of its current format. The thesis is divided into three sections. The first section provides theoretical knowledge collected from literature, which is related to this topic. The second section focuses on the characteristics of the company GreenMech Ltd. followed by the analysis of the company's current business structure and by a marketing research done by survey. The third and final section contains proposals to improve the company's communication mix which arose from the collected information and analysis. These suggestions should improve the product presentation and ultimately attract more customers.
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Entrepreneurial Project
Čechová, Jitka ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The aim of this diploma thesis is to develop a business plan in order to set up an educational centre with a range of courses, through which the market will be accommodated there where the school education system is not sufficient. The first part focuses on the theoretical knowledge and is followed by more detailed analysis of the current market situation. In a proposal part, there is a detailed entrepreneurial plan, according to which the plan feasibility can be considered.
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Suggestion of a Company Communication Mix
Sombergová, Markéta ; Jelínek, Martin (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on problems associated with the suggestion of the communication mix of the Fitness centre „Kameňák“. It includes evaluation of the current state of company´s communication mix and revelation of problems in this field. Afterwards the thesis contains suggestions for improvement of this state. The diploma thesis is divided into three parts. The first part contains theoretical knowledge of the subject, the second part is focused on analysis of the company´s current state and the main content of the third part is suggestion of such a communication mix that can help the company present better its services and brings more customers.
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Increase the Competitivness of Firm
Tučková, Kristýna ; Žák, David (referee) ; Mikulec, Luděk (advisor)
This master´s thesis deals with problems competitiveness in the framework business of company ABC CYKLOSPORT s.r.o. and evaluates her contemporary position in the marketplace with sports goods. Results evaluation are important point by which unspools draft of measures largely focus on generation of competition advantage for company and increase number her customers.
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Business Plan
Šťastný, Miroslav ; Zajíček, Jiří (referee) ; Koráb, Vojtěch (advisor)
The main goal of this thesis is to create business plan for the gas station with help of OMV franchise. Entrepreneurship, franchising and definition of used analyses are described in the theoretical part. Necessary analyses are performed in the analytical part. Suggested business plan and harmonogram of its implementation are described in the last part of this thesis.
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Marketing Research for the Sticky Password Product
Nárožná, Gabriela ; Bílek, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.
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