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Project Management Methodology Application on Company´s Project
Salaj, Tomáš ; Vyhňák, Miroslav (referee) ; Smolíková, Lenka (advisor)
Diploma thesis focuses on the development of parking building with commercial premises Rychtářka in Plzeň, which is realized in the form of public and private sector partnership. The thesis deals with effective application of project management methods in light of the general contractor Hermosa Parking Plzeň a.s. Information and knowledge gained in the theoretical part of the thesis are then used in the practical part for the design of project management methodics on development project Rychtářka. The outcome of practical part of the thesis is project management methodic, which should help to secure the optimal solution for complex structured process that leads to the realization of parking building Rychtářka and the compliance with all the specific characteristics of development projects.
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Proposal of Communication Plan
Kahounová, Barbora ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The main goal of this thesis is to draw up a communication plan of the Pavilion Anthropos. The main questions and methods are specified in the introduction of the thesis. The theoretical part includes necessary definitions and deals with communication tools. The practical part introduces the Pavilion Anthropos and plan of exhibitions for 2010. The concrete activities of the communication plan are then set thanks to acquired information. Further work includes the drafting of a new graphic design web site. The conclusion resumes some of the findings.
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Proposal of Communication Plan for Podlahářství Borovička
Laichman, Václav ; Šmakalová, Petra (referee) ; Milichovský, František (advisor)
This bachelor´s thesis occupied with analysis of communication plan for company Podlahářství Borovička, and then proposes on its improvement. First part includes theoretical definitions, which are contain in analysis and proposal part. Second part is focused on Podlahářství Borovička and on present-day communication plan. Further is created proposal of improvement communication plan. In the end of work are summarized the findings.
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Communication Plan of a Primary School
Dostálová, Renata ; Nováková, Vlasta (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with communication plan processing of selected primary school. Part of the plan is analysis of the present situation including evaluation of weaknesses and strengths of the organization, opportunities and threats. On the basis of this analysis is determined target group and projected communication plan, its timing and budget.
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Marketing communication of a selected sports club through social networks
Hrdlička, Michal ; Štědroň, Jakub (advisor) ; Opelík, Daniel (referee)
Title: Marketing communication of a selected sports club through social networks Objectives: The main goal of this diploma thesis is based on the analysis of the current state of marketing communication on the social networks of the hockey club SKLH Žďár nad Sázavou to create a communication plan for the season 2022/2023. This plan will lead to the correct use of social networks, but also to the expansion of content and greater activation of partners. Methods: Qualitative methods were used to evaluate the current state of marketing communication on social networks. The main research methods were yearlong analysis of social networks, a semi-structured interview with the administrator of social networks and the analysis of the provided statistics from social networks. Results: The result of this diploma thesis is a communication plan through the social networks of the hockey club SKLH Žďár nad Sázavou for the season 2022/2023. The newly created communication plan is focused on low financial costs, as the hockey club puts minimal financial amounts into marketing communication on social networks, and especially on the main mistakes that the club currently makes on social networks (does not distinguish between posts on Facebook and Instagram, monotonous content, zero involvement of club partners,...
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Marketing communication HC Talent Plzeň
Pašková, Barbora ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of HC Talent Plzeň Objectives: The aim of this bachelor thesis is to propose new measures to improve the marketing communication of the handball club Talent Plzeň based on an analysis of the current marketing communication with club fans. The partial aim of the thesis is to define, based on interviews and collected information, strengths and weaknesses in the club's marketing communication. Methods: Methods of qualitative nature were used in this thesis. The methods include an analysis of relevant documents, billboards, posters, websites, etc., observations and semi-structured interviews with one of the co- owners and the manager of the club and the selected spectators of the matches. Results: The analysis of the current marketing communication with the fans of HC Talent Plzeň revealed some strengths and weaknesses. On their basis a proposal of the marketing communication for the season 2015/2016 has been created. The result of this bachelor thesis is the proposal based on the real possibilities of the club, current trends in modern sport marketing and events in the society. Keywords: marketing, communication strategy, communication mix, handball
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Marketing communication of the SKLH Žďár nad Sázavou sports club
Hrdlička, Michal ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of the SKLH Žďár nad Sázavou sports club Objectives: The aim of this bachelor thesis is to create a plan to improve the marketing communication of SKLH Žďár nad Sázavou for the season 2020/2021. This plan is based on an analysis of the actual marketing communication of the sports club. The partial objective of this bachelor thesis is to assess the actual marketing communication of the club. Methods: For assess of the current marketing communication were used qualitative methods. The main research methods used were analysis of documents, social sites and websites, observation and structured interview with the sport manager of the ice hockey club. Results: The result of this bachelor thesis is a plan to improve marketing communication of SKLH Žďár nad Sázavou for the season 2020/2021. From the 2020/2021 season, the club will have a defined target group and also its goals for this season. They will mainly use social networks and websites to communicate with their fans. Public relations and sales promotion will be the most used tools of their communication mix. The whole plan was created so that the club would not incur any new financial costs. Keywords: marketing communication, plan of the communication, social sites, ice hockey
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Marketing communication of the selected tennis amateur league
Sochorová, Nikola ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
Title: Marketing communication of selected amateur tennis league Objectives: The objective of this thesis is to find out and evaluate the current state of marketing communication of amateur tennis league. The main aim is to create effective marketing communication enriched with new ideas that can be used by the tennis league to increas interest and attracting new potential members. Methods: The thesis combine quantitative and qualitative research with using analysis of tennis league documents. Quantitative research uses electronic and written questioning. Qualitative research uses the method of in-depth interview in the form of semi-structured interview. The obtained informations are processed by data analysis and serves as a basis for creating a marketing communication proposal. Results: The result of the thesis is a proposal of marketing communication, which is intended for amateur players Babolat ATTour. The proposal was created on the basis of marketing communication data, which is operated by the tennis league at nowadays. Key words: communication mix, promotion, communication plan, tennis
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Marketing communication plan of Firma s.r.o. for the year 2018
Subovicsová, Monika ; Olšanová, Květa (advisor) ; Iván, Tamás (referee)
The subject of the diploma thesis is to determine the communication strategy of Firma s.r.o. The aim of the thesis is to create a marketing communication plan for the company for the year 2018. The thesis is divided into five chapters, which are subdivided into subchapters. The first chapter deals with the theoretical definition of the marketing communication and the communication process with the presentation of individual communication channels. In the next part is characterized the process of marketing communication planning and creative and media planning. In the third chapter Firma s.r.o. is introduced and there is analyzed the current position of the company on the market. The following chapter analyzes the marketing activity of the main competitors and partners of the company based on independent and qualitative research. In the final chapter the marketing communication plan is created based on the facts described in the previous chapters.
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Marketing communication HC Talent Plzeň
Pašková, Barbora ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing communication of HC Talent Plzeň Objectives: The aim of this bachelor thesis is to propose new measures to improve the marketing communication of the handball club Talent Plzeň based on an analysis of the current marketing communication with club fans. The partial aim of the thesis is to define, based on interviews and collected information, strengths and weaknesses in the club's marketing communication. Methods: Methods of qualitative nature were used in this thesis. The methods include an analysis of relevant documents, billboards, posters, websites, etc., observations and semi-structured interviews with one of the co- owners and the manager of the club and the selected spectators of the matches. Results: The analysis of the current marketing communication with the fans of HC Talent Plzeň revealed some strengths and weaknesses. On their basis a proposal of the marketing communication for the season 2015/2016 has been created. The result of this bachelor thesis is the proposal based on the real possibilities of the club, current trends in modern sport marketing and events in the society. Keywords: marketing, communication strategy, communication mix, handball
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