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The Art of Storytelling and Its Uses it the Choirmaster Practice
Tichá, Johana ; Stříteská, Leona (advisor) ; Marešová, Jiřina (referee)
Bc. Johana Tichá ABSTRACT The thesis deals with the uses of storytelling techniques in the context of choir life, specifically: while rehearsing compositions; when building strong interpersonal relationships in the choir; and as a motivational tool. In the first part of this paper we discuss why storytelling is important. Historical context and modern day knowledge are taken into account. Second part of the thesis deals with storytelling techniques in the context of choirmaster and choir practice. The main source for the storytelling methodology for this part of the paper is the platform HeadGain, which had been founded by David JP Phillips. In the third part of this thesis the options of using storytelling techniques in choir environment are discussed more thoroughly. The fourth part of this paper is the practical research, which uses a questionnaire survey to determine whether storytelling is a beneficial element for choir environment; and whether the choir members deem storytelling an effective tool for sharing relevant information about the composition and choirmaster's the interpretative intentions.
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Assessment of the Current Marketing Communication of a Business Company
OLBRICHOVÁ, Monika
This diploma thesis is focused on the company DUDÁK - Měšťanský pivovar Strakonice a.s. The goal is to assess the current marketing communication of the business from a perspective of chosen factors and to propose prospective changes. Primary data was collected from an online-based questionnaire. It was a quantitative method of research with non-probability sampling. The questionnaire was made with beer drinkers in mind, thus persons older than 18. The questions were focused on marketing communication in general, some also concerning the Dudák brewery itself. Results of the collected questionnaires were used as a base for assessment of the brewery's current marketing communication. Based on this analysis, individual measures leading to improvement of market communication were proposed.
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Communication in a selected company
PROKEŠ, Tomáš
The aim of this thesis is the analysis of the communication system in the selected company and on this basis, to propose the changes to the company's management. The theoretical part defines the basic concepts that relate to communication, which are followed by the process and division of communication. At first in the practical part there is composed the characteristic of the investigated company XY. Then the current state of communication in the selected company is analysed with the aid of a controlled interview with the manager. This part is followed by a questionnaire survey. The view of quality and satisfaction with communication of employees was found out during this research. Through the results found during the research will be proposed possible changes to company that would positively affect the current state of communication.
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Communication Strategy Development of LaFormela Brand from the Establishment until Today
Novák, Šimon ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
1 Annotation The bachelor thesis "Communication Strategy Development of LAFORMELA Brand from the Establishment until Today" focuses on the analysis of communication strategy development of a Czech brand, LAFORMELA, founded in 2010 and currently led by a designer duo - Miroslava Kohutiarová and Antonín Soukup. The main objective of the thesis is to analyse communication tools that the brand started using over the analysed period between 2010-2018. The author of the thesis critically reviews all the used tools and proposes several improvements that could make usage of the tools more effective. The thesis consists of five chapters. In the first chapter, the author focuses on the definition of fashion and fashion marketing. The second chapter is dedicated to the marketing brand theory and its application on the LAFORMELA brand itself. In this chapter, the author presents its aspects and connects them with a SWOT analysis and an EFE matrix. In the third chapter, the author studies the brand's marketing mix. The fourth chapter is focused on the communication strategy. The author also defines particular communication tools, critically reviews them and specifies several milestones, which are in his opinion, significant in the brand's history. In the last chapter, the author examines results of the content analysis,...
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Marketing communication of Pilsen in connection with the nomination for the title of the European capital of culture 2015
Vysloužilová, Kristýna ; Dolanská, Nora (advisor) ; Shavit, Anna (referee)
The goal of this bachelor thesis is to analyze the communication activities of the city of Pilsen in connection with its nomination for the title of the European Capital of Culture 2015. The thesis contains an essential description of approaches to place marketing which are further supported by foreign literature. The thesis also focuses on place branding and strategic marketing planning processes in this particular area. A complete overview and description of the project of the European Capital of Culture is also included and its potential applications in the field of marketing are considered. The thesis furthermore covers the integration of this project into the long-term development of the city of Pilsen. This is mainly achieved through the analysis of strategic development documents of the city. A crucial part is dedicated to the analysis of the applied communication activities. These are analyzed within the period which is defined by the fall of 2009 and by the day when the city was officially awarded the title, that is the 19th of May 2011. This period is divided into two segments: before and after winning the competition due to significant changes in the competencies and in the approach to communication. This thesis analyzes the communication tools and the communication strategy concept for...
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Possibilities of Distance Teaching the Czech Language at Primary School
Žáčková, Kateřina ; Hájková, Eva (advisor) ; Babušová, Gabriela (referee)
The diploma thesis is focused on the search for opportunities for distance learning of the Czech language at primary schools. The aim of the work is to deal in detail and find out how distance learning of the Czech language takes place at primary schools and what is the level of adoption of teaching among pupils who are learning a distance form of study. The work is divided into a theoretical part and a practical part. The theoretical part deals with a general treatise of primary education and education. It also briefly characterizes the Framework Education Programme for Elementary Education. Then it analyzes distance education in detail, briefly defines communication tools and in the end summarizes the subject Czech language and its teaching. The practical part contains two research surveys, which are structured in detail. Both qualitative and quantitative methods were used. In the first research survey, it finds out the effectiveness of Czech language distance education at selected primary schools in specific grades of primary school. It also characterizes the work of a teacher in online Czech language lessons. The second research survey examines in the form of a questionnaire how distance learning of the Czech language is carried out at primary schools. The questionnaire survey is filled out by...
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Potenciál rozvoje Fair trade v České republice
Tlolková, Michaela
Tlolková, M., Development potential of Fair Trade in Czech Republic. Diploma thesis. Brno: Mendel University, 2018. The diploma thesis is focused on fair trade in the Czech Republic. The first part deals with the main ideas and the principle of the functioning of fair trade and its organizations, the way of certification and the conditions for their granting. It exam-ines in more detail the functioning in the Czech environment and describes the prin-ciples and way of incorporating fair trade into social responsibility, communication tools, areas of activity and consumer habits. The survey consists of sources such as annual reports and public surveys and in-depth interviews with employees of fair trade organizations in the Czech Republic. In addition, a comparison is made with foreign entities and the possibilities of further development of fair trade, namely the education of future responsible consumers (Fairtrade Campaign), are proposed and by means of marketing and management methods (SWOT, EFE and IFE matrix, An-soff's matrix, Triple Bottom Line) further recommendations are given, such as set-ting SMART goals and processing more detailed annual reports.
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Význam veľtrhov cestovného ruchu pre generáciu Y
Jánošová, Vanda
The customer behaviour and customer preferences towards the various marketing communication tools in the tourism sector are changing. Generation Y is one of the groups most capable of influencing the today’s market trends. The characteristics of trade fairs as a communication medium are explained and determined as relevant or irrelevant for the generation Y. At the conclusion of the practical part, the questionnaire is interpreted and possible solutions for tourism organizations, why to target their marketing communication on the generation Y, and how to possibly attract them with their marketing communication and the exhibition as a part of it, are suggested and economically evaluated.
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Marketing communications in a chosen company
SCHREIEROVÁ, Markéta
The basic goal of this thesis is to propose a communication campaign for a chosen firm by using modern tools in the communication mix. The theoretical part contains an explanation of basic concepts, tools and methods in marketing communication. The information is collected from secondary sources as are scholarly literature or internet sources. The practical part is focused on the analysis of the chosen company background and on analysis of communication tools that the company uses by encouraging information from the theoretical part. There is a proposal for a new communication campaign including the budget of the campaign in the last part of the thesis. The campaign is primarily focused on online communication and social networks.
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