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Šprechtíme campaign in years 2011-2012
Blažková, Petra ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
This thesis deals with a description and analysis of communication activities, which took place during the Šprechtíme campaign in years 2011 - 2012. Campaign has been carried out by the Embassy of the Federal Republic of Germany together with the Embassy of Austria and other partners. The purpose of the campaign is to support the teaching of German language in the Czech Republic. The main advantage of knowledge of the language, according to Embassies, is a possibility to easily get a job, because the German and Austrian companies in the Czech Republic created nearly 125,000 jobs. Furthermore, it is easier to communicate on vacation in the Alps. Mapping communication activities is accompanied by partial evaluations, further evaluation of the campaign as a whole. The last part is devoted to the recommendation of the author, which activities should be changed or strengthened.
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Museum Marketing: Communication Activities of the Victoria and Albert Museum in London in the Academic Year 2011/2012
Freitagová, Martina ; Dolanský, Pavel (advisor) ; Shavit, Anna (referee)
After an extensive museum boom in the 1980s and 1990s marked by the construction of numerous new museums, there is now a growing debate about selling museum items and even a complete closure of some institutions. Also the function attributed to art in the museum context has changed the purpose of these institutions in society. Museums turned into socializing platforms and their collections became subjects of universal conversations. Their role has been fully reoriented towards serving the public. The chronic lack of finances together with the changing nature and purpose of museums have raised the need to be more economical and underscored the importance of a professional marketing communication based above all on an understanding of the public. My paper analyses the marketing activities of Victoria and Albert Museum in London, which has been one of the first to consider the public as a key factor in shaping the museum's role. The analysis of communication activities derives from the examination of the place and museum building, the finances and the study of the target audience. I have focused on the development and usage of the museum's brand, print and outdoor advertising as well as below-the-line activities with a special attention to the online communication. The aim of my bachelor thesis...
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Using Music as a Stimulus for Communication in EFL Classes
Šimon, Oldřich ; Hofmannová, Marie (advisor) ; Dvořák, Bohuslav (referee)
The thesis focuses on specific qualities of songs that can represent an effective stimulus for communication among students and that can contribute to the development of students' speaking skills. The theoretical part of the paper introduces general advantages of songs in foreign language classes. The main aspects of different learning styles, communicative activities, as well as important rules that should be followed when song-based communicative activities are to be used during English language lessons are outlined in the chapter dealing with the dialog between theory and practice. The action research project of the paper includes the questionnaire and six detailed activity plans that demonstrate a variety of approaches to the use of songs. The lessons are described, analysed and reflected upon so that their effectiveness could be evaluated. The final evaluation of the action research project presents conclusions that support the validity of the thesis and suggests the conditions for further using song-based communicative activities in English classes. Key words: song-based activities, communicative activities, information gap, interaction in groups/pairs
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Marketing communications of the radio station Europe 2 in 2011
Kořínková, Tereza ; Maršík, Josef (advisor) ; Moravec, Václav (referee)
The thesis titled "Marketing Communication of radio station Europe 2 in 2011" deals with the radio Europe 2 as a product on the radio market and also deals with communication activities, which were presented by Europe 2 in 2011. The aim of this dissertation is to give a comprehensive picture of these activities and the position of the radio on the market. The thesis is divided into three main chapters; the first chapter is devoted to the theoretical part, where the background of the station is described, its history and characteristics, including program structure, audience and target groups of Europe 2, as well as SWOT analysis, which objectively and subjectively identifies strengths and weaknesses, opportunities and threats to the radio. This is followed by an analysis of marketing communication itself, a description of each communication channel and introduction to the most important performance figures, which are crucial to the image of the radio. Part of this work is also an analysis of various television commercials and visuals that were shown during last year's largest campaigns. In the practical part of the thesis there is also provided an assessment of marketing communication as a whole, which outlines possible improvements in the radio promotion.
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Media and communication activities of non-profit organisations
Stiborová, Yveta ; Varvažovská, Pavla (advisor) ; Daniel, Daniel (referee)
This bachelor thesis is focusing on the communication activities and media presentation of non governmental organizations (NGOs).
The theoretical part is describing the non governmental sector, the areas in which the NGOs are active and different communication tools used by NGOs. The following practical part is analyzing the communication activities and media presentation of the chosen Czech NGOs active in the whole Czech Republic and in the region of Ústí nad Labem.
The aim of the thesis is to find out which communication tools are best in targeting public and informing about organisations´ activities and which tools are actively used by NGOs workers.
The final part is summarizing the outputs of the performed research and evaluating the communication tools used by the chosen NGOs.
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Marketing strategy of a Non-profit Organization CDO
Chmelík, Jan ; Lhotáková, Markéta (advisor) ; Machová, Veronika (referee)
The aim of this bachelor thesis is to analyse the marketing strategy of a Non-profit Organizaton CDO. In the theoretical part of this thesis, all the juristical background is defined, the following discribes all the parts of the extended marketing mix. The main task of the next practical part is dedicated to the communication activities of the CDO, while their success was investigated by a double survey. This bachelor thesis ends with suggestions and recommendations of the author for the CDO to improve the efectivity of their communication activities.
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Communication activities of Louis Vuitton and Dior in 2014
Luu, Linda ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The main topic of this bachelor thesis is the communication activities of specific luxury brands and it's aim is to describe and analyse the methods they communicate. The thesis describes a method of communication luxury brands. I choose the communication activities of two leading international fashion house -- Luis Vuitton and Dior. In first part I focused on describing modern marketing of luxury brand and their marketing mix. The second part is focused on the history and communication activities of specifics luxury brands. In the final part of the thesis is analysis MML-TGI from school database, and also an analysis of the questionnaire.
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Communications activities of a choosen company
Lafantová, Marie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis deals with marketing communication. The theoretical part says how companies communicate in the Czech Republic and what is typical for theatres. Practical part is about communication campaign of a concrete company -- private theater company. It describes its campaign in light of time and used instruments and it evaluates it in the end.
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Tools of PR shown on the example of RWE company
Novotná, Markéta ; Postler, Milan (advisor) ; Chalupský, Martin (referee)
The theoretical part deals with forms of commercial communication in general and focuses on the PR sphere. The key chapter of the theoretical part focuses on tools of PR presented within individual PR target groups. The practical part is devoted to the work of the PR & Press Services department of RWE company. Commercial activities and tools applied by this company are analyzed. The thesis is closed by an evaluation of the PR activities of RWE company and their success based on public opinion surveys.
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