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Scientific Web Portal Generator
Pekarovič, Peter ; Škoda, Petr (referee) ; Smrž, Pavel (advisor)
This thesis is concerned with implementation of scientific web portal and possibility of automatic generating of portal content. It describes possibilities of usage of alert services to acquire publications, analysis of keywords and categorization of publications. Thesis contains design and implementation of system for portal administration and portal itself.
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Optimalization of Web Pages and Strategy of Selling
Úradníček, Lukáš ; Měřička, Radim (referee) ; Koch, Miloš (advisor)
The thesis deals with the optimization of website of thai massage studio. This work includes evaluation of the initial state, a proposed amendment, keyword analysis, optimization of texts and support through building backlinks. Evaluation of success is done through the analysis of traffic and tracking the position of the primary keywords on major search engines in the Czech Republic - Google.cz and Seznam.cz.
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On-line marketing communication
Skácelová, Pavlína ; Milichovský, František (referee) ; Schüller, David (advisor)
The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.
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Strategy for e-shop expansion into the DACH region with a focus on SEO
Raymanová, Lenka ; Koudelková, Petra (advisor) ; Houdek, Petr (referee)
This Master's thesis presents a detailed analysis of the market potential of the individual countries of the DACH region - Austria, Germany and Switzerland - in the context of expanding e-commerce into these countries. Specifically, it focuses on the expansion of the Czech e-shop KLENOTA, which focuses on the sale of handmade gold jewellery. The paper identifies the key factors for the company's successful operation in German-speaking markets. The theoretical framework for developing a strategy for expansion into foreign markets is described and the basic concepts related to e-commerce and expansion abroad are explained. The practical part of the thesis contains analyses of the individual markets in the DACH region. PESTLE, SWOT and competitive analyses are carried out, as well as keyword and content gap analyses. The author focuses on the jewellery industry. On the basis of these analyses, specific strategic steps are proposed for the expansion and strengthening of the company's position in these markets. The main contribution of this thesis is a comprehensive view of the factors influencing the expansion of e-commerce stores in the DACH region, thus helping e-commerce stores to plan their expansion in this area. The work also provides a comprehensive insight into the important area of search...
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On-line marketing communication
Skácelová, Pavlína ; Milichovský, František (referee) ; Schüller, David (advisor)
The subject of this diploma thesis is online marketing communication using search engine marketing tools. It specifies what online marketing and search engine marketing are, describes its tools and explains its use. The analytical part of the work uses tools such as analysis of macro and micro environment, analysis of marketing mix and associated SEO analysis. Last but not least, the development of website traffic and the subsequent possible development of this data in the future will also be examined. Based on the findings from the analytical part, in the last part of the work will be designed online marketing communication using search engine marketing.
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Chinese Media Discourse on the Trade War with the United States
Dvořáková, Dobromila ; Parízek, Michal (advisor) ; Kučerová, Irah (referee)
The main aim of this thesis is to provide an overview of Chinese domestic political discourse through an analysis of the Chinese domestic media narrative surrounding the recent trade war with the United States. Using a mixed method of quantitative analysis of keywords and qualitative analysis of headline emotivity from media articles published by three big Chinese domestic news outlets, we were able to explore the language and emotions of their narrative. The results of keyword analysis identified the prevalence of politically motivated discourse, which was dominant throughout majority of this conflict. Themes such as strong self- identification, Chinese victim self-portrayal and American aggression were very strongly mentioned in the discourse of this population. Meanwhile, the interest of Chinese media in global economy and multilateral trading system was very little, with only few mentions in comparison to the political aspects of the discourse. Additionally, publishing volumes over the course of the conflict showed that despite the Chinese media reporting escalatory developments of the trade conflict more, the qualitative headline emotivity analysis discovered a general preference for the usage of rather neutral language and appeasing rhetoric.
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Keywords in J. K. Rowling's Harry Potter novels
Hošek, Karolina ; Malá, Markéta (advisor) ; Vašků, Kateřina (referee)
Keyword analysis is a method used in corpus linguistics, in which keywords are generated automatically from the text against the background of a reference corpus serve as the starting point of the analysis of the text. In this thesis, keywords are retrieved from a literary text and analyzed, with a focus on their function as style markers. The theoretical part of this work centers around the description of corpus stylistics, the role of keywords in corpus stylistics and previous findings in the field by other researchers, including linguistic analyses of literary texts. This chapter is complemented by a methodological part which describes the software used in the research and its individual tools. The keyword analysis method is tested by comparing the seven novels of the Harry Potter series to a reference corpus - a subcorpus of the British National Corpus comprising fiction for children and teenage readers. The first one hundred keywords generated using the concordance software AntConc are further divided into subgroups of grammatical and stylistic words, and lexical words, which are listed together with proper nouns. The analyzed keywords illustrate the ways in which the explored text differs from comparable works of children's literature in both lexis and grammar. The concluding part evaluates...
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SEO audit and content analysis of the selected website
Beneš, Martin ; Bubeníček, Jan (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with SEO audit and content analysis for a particular website. The aim is to outline the process of search engine optimization and then verify if the website is sufficiently optimized on the basis of the information gathered. The theoretical part is defined by basic problems, the most commonly used methods of optimization and link-building, and outlined the process of creating keyword analysis. Then there is a brief explanation about how search engines work and which factors are crucial for evaluating the positions of web pages in a search. At the end it describes the necessary tools for a quality SEO audit. In the practical part, there will be an executed SEO audit on the basis of theoretical knowledge along with content analysis, which will be based on the keyword analysis. Part of SEO audit will be specific recommendations for increasing traffic from organic search.
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Scientific Web Portal Generator
Pekarovič, Peter ; Škoda, Petr (referee) ; Smrž, Pavel (advisor)
This thesis is concerned with implementation of scientific web portal and possibility of automatic generating of portal content. It describes possibilities of usage of alert services to acquire publications, analysis of keywords and categorization of publications. Thesis contains design and implementation of system for portal administration and portal itself.
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