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The Veřejné mínění (Public Opinion) Journal (1946-1948)
Zajíčková, Hana ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This thesis approaches the theoretical concepts of public opinion, its history and origins of public opinion research in the Czechoslovak Republic and abroad. It describes the circumstances of the creation, operation and termination of the Czechoslovak Institute for Public Opinion Research, which was established under the leadership of Josef Kopta and came under the I. Department of the Ministry of Information. More particularly provides a detailed view of The Veřejné mínění Journal, which was published between 1946 and 1948 and the publisher was the institute. Among the personalities associated with the institute and the magazine belonged Čeněk Adamec, Bohuš Pospíšil and Milan A. Tesař. The journal represented a Europe-wide unique. No other institution published a similar format of the journal, which conceived as the major topic of public opinion. It was a professional and popularization journal, which was addressed to experts and the general public. Individual subsections describe the specific content of the journal, which, inter alia, consist of professional articles of various kinds, reports on domestic and foreign researches, comments from readers and other sections. Special attention is given to information related to the field of media.
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Forbes magazine's position in the chech market in the frst year of its existence
Leimerová, Magdalena ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis named The Forbes Magazine's Position on the Czech Market in the First Year of Existence aims to introduce in detail the Czech mutation of Forbes, which is one of the best known and widely read economic journals, and then to compare its content and graphical layout and activities on websites and social networks Facebook and Twitter with similarly specialized weekly magazines Euro and Ekonom. The bachelor thesis focuses on the first year of the publication of Forbes Czech Republic, namely on the period between November 2011, when the first issue of Forbes was launched, and October 2012. Two basic methods - analytical and comparative - were used to elaborate this thesis. The bachelor thesis consists of three chapters. The first one represents the theoretical basis. It briefly characterizes magazines and journals as the part of the periodical press and closely describes their forms focusing on the post-communist period in the Czech Republic. The second chapter introduces Forbes Czech Republic and presents its content and graphical analysis, including the mapping of activities on the Internet. The third part is based on the analyses of weekly magazines Euro and Ekonom. The thesis ends with the comparison of these three periodicals.
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Content analysis of men's lifestyle magazines
Slomková, Kristýna ; Buriánek, Jiří (advisor) ; Sládek, Jan (referee)
The aim of this study is to examine the contents of men's lifestyle magazines such as Maxim, Esquire, FHM, and one women's lifestyle magazine Glanc. The author used two analytical procedures: qualitative analysis by experts group and quantitative content analysis of sentences in the selected articles of the chosen magazines. The analysis pointed out the differences between the perception of content and the actual content. If the reader has some impression of the text, it does not mean that a more detailed analysis of sentences will reach the same conclusion. Effect of text is highly individual matter - this thesis came to the conclusion that although men's lifestyle magazines can be controversial for some people, upon closer examination the magazines cannot be clearly labeled as chauvinistic, cynical, ironic or tabloid. The author devoted to these categories in detail in the quantitative part of the analysis. Key words: Maxim, FHM, Esquire, Glanc, journal, magazine, lifestyle, content analysis, theme, interview, report, medium, tabloid, chauvinism, irony, cynicism
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The Analysis of prison medium Pankrác Times
Kopřivová, Jitka ; Křeček, Jan (advisor) ; Neubergová, Lucie (referee)
The aim of the Bachelor Theses "The analysis of prison medium Pankrac Times" is to analyse the irregular prison magazine published by the convicts in Pankrac Prison in Prague. The theoretical part gives general information about the magazine, its history and objectives, the sections, the editorial council, the authors, the distribution, the graphic layout of the magazine and its funding. It analyses the form of the magazine throughout all the years when it was published, i.e. between the years 1995-1999 and then again from 2002 to 2010. The analytical part studies the graphical layout as well as the contents of the magazine. The first two available issues from each year when the magazine was published have been chosen for the analysis, altogether 26 issues are analysed.
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Tte usage of composite photography in czech media - Photographs on frontpages of magazines Tyden and Reflex
Jakešová, Tereza ; Láb, Filip (advisor) ; Macků, Lucie (referee)
Thesis called The Usage of Composite Photography in Czech Media - Photographs on Frontpages of Magazines Reflex and Týden deals with the form of photographic illustration and its role in media. The work introduces why photography is since its beggining reviewed as a realistic media, how this concept was influenced over the years by manipulation of analogue photography and how it is affected by digital manipulation thesedays. Photomontage has been used more and more on the front pages of news and social magazines since the start of digital age. This work, by means of in-depth interviews with authors of illustrations and analysis of visual material, evaluates the state of Czech contemporary media photomontage on the example of magazines Reflex and Týden. These two magazines use photographic illustration on their front pages inn a unique extent. The analysis concentrates on content and character of the photomontages as well as it tries to define the process of their making. Ethical aspects of the topic are taken into account as well. The main ethical point in this area is to differentiate news photography and photographic illustration. The work also describes techniques of production of composite photography.
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Changes in Tyden magazine after Frantisek Nachtigalls editor in chief
Šrajbrová, Markéta ; Osvaldová, Barbora (advisor) ; Čermák, Miloš (referee)
The bachelor's thesis Changes in Tyden magazine after Frantisek Nachtigall's becoming editor in chief tries to desribe changes in the new weekly Tyden between the beginning od June, 2008, and the end of May, 2010. There were three different editors in chief in this two years long time period. Dalibor Balsinek had been working at the top position till the end of January, 2009. After that he was temporarily replaced by Daniel Malek. At the end of September, 2010, Frantisek Nachtigall became the editor in chief. The thesis focuses on changes that Nachtigall made. He came to Tyden from a tabloid news paper Aha!, therefore some people were worried that Tyden could become more tabloids like. The author of this thesis tries to find out whether their assumptions were right. After the presenting of the Tyden weekly and the three editor in chief figures the thesis brings a description of the changes in each section and subsection. It focuses on the structural and personal changes, variations of the front page and differences in the choice of topics.
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Developmwnd of production of fine art magazines in the Czech republic 1990-2005
Šplíchalová, Lucie ; Köpplová, Barbara (advisor) ; Sládková, Hana (referee)
Research paper entitled 'Artistic journals in the Czech Republic in the period 1990-1999' analyzes artistic journals 'Ateliér', 'Detail', 'Umělec', 'Umění' and 'Výtvarné umění', which were published between 1990 and 1999. The overarching aim of the paper is to provide readers with an overview of the formal and content-thematic characteristics of the given period as represented in the addressed journals. Quantitative content analysis of selected issues of the journals was applied as a research tool. The journals were also researched from the chronological perspective that examined the development of formal signs of each of the journals. The paper compares the basic characteristics and specifics of the journals, as well as the similarities and differences between them. Historical context of the journals with an emphasis on their beginnings, culture and art is provided for the readers. It provides the readers with an insight into the authorship of articles, thematic and content structure, structure of their journalistic departments, structure of publicized contributions and the formal outlook of the journals.
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The Journal "Červen"
STÁROVÁ, Veronika
This thesis deals with a thorough analysis of the various editions of The Journal Červen which was published over the period of 1918 to 1921. Within three years of its existence arose four editions of the journal, while the content and genre focus has been transformed. Depending on this fact, the journal was altered and a group of authors who contributed to the journal with their texts, whether in the field of artistic or politically oriented articles. This bachelor thesis pursues these changes and gives a task to describe them. Our work occasionally deals with the socio-cultural context of the early 20s of the 20th century and chooses such historic events which could affect the final look of the journal. The main goal of this work is a description of four editions of The Journal Červen, its general characteristics, analysis of selected cases and mostly heuristic activity, without which could make our work could not begin.
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Host (do domu), the journal of literature under politic pressure and against it and its contemporary appearance
NAJBRTOVÁ, Barbora
The bachelor labour conserns about the research of Host do domu, the journal published between years 1954 and 1970, and its subsequent continuation after 1999 till the present. The work deals with czech cultural context as well as with the historic circumstances, which the journal react to. The main aim is firstly to analyze the present copies, which has been published in the last years since today. Secondly, the work compares the ralation between both of the homonymic journal in order to find out how was the Host oscillating. The folowing research inquires into the interpretation of the journal's charakteristic attributes.
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Analysis of ability to compete between printed and electronic media
Pilous, Jan ; Molnár, Zdeněk (advisor) ; Nečas, Miroslav (referee)
This thesis deals with currently discussed question of survivance of printed media in position of being drawed by new media, mainly by internet. Trend appearing in advanced countries is falling reading, sale and advertising. That cause increasing problems of their publishers. Thesis responds the question whether the internet is the culprit or the financial crisis is. These are the most appointed causes. Thesis firstly acquaints the reader with present situation on the market of printed and electronic publications. Then is looking at appointed area with SLEPTE analysis used in strategic management. Finally complement problems with situation abroad and compile analysis of customer expectations. That is form by questionnaire inquiry and by interview with branch specialist. Technological factors of SLEPTE analysis is compile minutely like the answer for secondary aim of thesis. That is try to fully collect different publication forms of reporting the content through the internet. In reality, set all possible ways how publishers offer their content to customers.
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