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Experiential and Interpersonal Meanings in Product-Related Texts: Analysis of Online Shopping Websites Targeting Male and Female Customers
Dombajová, Helena ; Pípalová, Renata (advisor) ; Lancová, Klára (referee)
The present diploma thesis investigates meanings in product-related texts found on brands' online shopping websites. The thesis aims to identify the meanings which are communicated in relation to the products offered and additionally, attempt to uncover potential differences in communication with male and female customers. To fulfil these objectives, a specialized corpus was assembled, comprising product-related texts from nine brands grouped around three product types - sport shoes, body lotions along with creams, and luxury watches. The texts were subsequently analysed employing Halliday's Systemic Functional Grammar (SFG) as the analytical framework. Two types of meanings, experiential and selected interpersonal meanings, were analysed, with the former being the focus of the analysis and the latter playing a complementary role. In order to offer functional explanations for observed patterns, the findings were contextualised with brand identity information. Results indicate a close interconnection between the selection of experiential and interpersonal meanings and brand identity characteristics. Furthermore, the study identifies subgenres of the examined product-related texts as well as gender-specific communication strategies related to the presented brand image, the depiction of product's positive...
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Gender stereotypes related to the role of men as providers of nursing care through the eyes of students
Rudolfová, Vendula ; Jirkovský, Daniel (advisor) ; Dorková, Zlatica (referee)
The Abstract Gender stereotypes associated with men working as nurses are currently a topical issue in society. The aim of this study is to map out students' stereotypical perceptions of men as students or employees in the role of a general nurse. The theoretical part of the study defines stereotypes as well as the roles assigned to nurses and men as their performers. Furthermore, it describes the position of men in the workplace and during their studies, and whether stereotypical thinking affects their careers. The empirical part of the study utilizes data obtained through a questionnaire survey using a structured questionnaire of its own construction, which was distributed to students of General Nursing and Pediatric Nursing at the 2nd Faculty of Medicine, Charles University, in printed form. Out of the total number of distributed questionnaires, 97 were completed in full. Detailed results are presented in tabular summaries and pie charts. The evaluation of the questionnaire survey demonstrated that stereotypes prevail more in lay society than among the students themselves. From this, it can be inferred that the students themselves do not consider men in the role of a nurse to be an unusual phenomenon. The majority of students perceive men rather as beneficial in this profession and do not focus on...
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Entrepreneurship during pandemics and crises in the context of gender inequalities. Policy brief.
Švarcová, Markéta ; Pospíšilová, Marie
Whether the pandemic can be perceived as an opportunity to reduce gender inequality in entrepreneurship was the main question of the participatory workshop that we organized at the Institute of Sociology on March 13, 2024. The discussion during the participatory workshop focused on the barriers that women entrepreneurs face, the tools they can use to overcome them, the introduction of a attendance allowance for entrepreneurs, and the availability and usability of gender-disaggregated data. This policy brief write down the views of relevant stakeholders in the business sector on the topic of eliminating gender inequalities in the entrepreneurship that were expressed during the workshop.
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Analysis of chosen civics textbooks from the perspective of gender
Šilpochová, Daniela ; Hyánková, Tereza (advisor) ; Ondráček, Vojtěch (referee)
This thesis is focused on the analysis of three chosen civics textbooks for the 6th grade of primary school from the perspective of gender. The aim was to find out, using qualitative and quantitative content analysis, whether or not women and men are depicted in gender stereotyped roles and in what numbers they are represented. The thesis is divided into a theoretical and a practical part. The theoretical part is dedicated to explaining the concepts of sex and gender, gender socialisation, gender in the school environment and gender in language. The practical part is dedicated to the analysis of the textbooks. As a result of the analysis, it is found that in all textbooks women are significantly outnumbered by men. However, the gender correctness of the textbooks increases over time. KEYWORDS gender, gender roles, gender stereotypes, textbook, civics, school
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Gender in Education: Focus on Civic Education
Volejníková, Lucie ; Dvořáková, Michaela (advisor) ; Ondráček, Vojtěch (referee)
The thesis "Gender in Schools with a Focus on Civic Education" deals with the issue of gender in the school environment. The theoretical part of the thesis focuses on gender identity, gender stereotypes, gender equality, and the reproduction of gender roles in schools. Special attention is also paid to the personality of teachers and their role in gender reproduction. The significance of their attitudes is analyzed in the chapter on subjective theory. The main research questions I addressed were: What is the attitude of a specific civic education teacher towards the gender topic? How does the attitude of a civic education teacher towards gender issues manifest in civic education teaching and what impact does it have on students? Therefore, the empirical part of the thesis was focused on a case study of a beginning civic education teacher, which I explored through a research probe. To gain a deeper understanding of the research problem, I employed a combination of three methods, specifically semi-structured interviews, participant observation, and focus groups. Keywords: gender, gender stereotype, school, subjective theory, civic education
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The development of nonbinary gender identity from the perspective of social cognitive theory
Krovová, Anna ; Smetáčková, Irena (advisor) ; Francová, Veronika (referee)
The thesis discusses the development of non-binary gender identity using the framework of social cognitive theory. The thesis has three objectives. Firstly, to understand what gender, gender identity and the binary concept of gender mean for non-binary people. Second, to identify which significant aspects enter into the development of non-binary gender identity and third, to explore how to view non-binary gender identity through the lens of social cognitive theory.The theoretical section focuses on gender socialization, gender and gender identity and the theoretical perspectives that address gender identity development. It then focuses on the development of non-binary gender identity and subfields. The empirical section presents the actual research. Semi-structured interviews were conducted with nine non-binary individuals aged 18-25 years old thematically focused on their subjective experiences of gender identity development. The data were analysed through reflective thematic analysis. Subsequently, the themes of "Existing outside the box", "(In)visibility" and "Such a pet" were established. Based on the analysis, the research questions were answered. The thesis showed that non-binary persons perceive their difference already in childhood, although they do not know what this difference means until...
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Genre preferences of pupils according to gender
Sýkorová, Aneta ; Laufková, Veronika (advisor) ; Mocná, Dagmar (referee)
The thesis deals with the genre preferences of pupils according to gender. In terms of form, it is divided into theoretical and empirical parts. In the theoretical part of the thesis, the characteristics of pupils of younger school age about the topic of the thesis, reader, and reading. The theoretical part is also devoted to genres of children's literature, contemporary children's literature, and its appreciation. Finally, the theoretical section focuses on research on reading, including gender, genre preferences, and socioeconomic status. The research part of the thesis contains a description of action research conducted in classes 2 to 5 in two primary schools to determine students' genre preferences I used stimulating activities, which included book dominoes or also sharing reading records observations and a questionnaire survey on reading to investigate pupils' genre preferences. The research shows that the most preferred genre is prose with a child protagonist. This genre would be followed by adventure books, encyclopedias, and books about science. Love books and travelogues emerged were the least popular genres. Gender preferences were only reflected for several genres. Only books on technology, which were indeed more chosen by boys, matched the stereotypes based on comparisons with other...
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