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PEARL Ústí nad Orlicí
Annová, Denisa ; Glosová,, Dagmar (referee) ; Nový, Alois (advisor)
The subject of the diploma thesis is to design reclamation of brownfield PERLA 01 in Ústí nad Orlicí. The construction program consists conversion of existing building to assembly hall, gallery, tourist centre, sheltered workshop, rentable space, office building. New building is Start up centre. The project design a character of public space and a new square.
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Moravian wine centre Brno
Vojtěšek, Jiří ; Žák, Libor (referee) ; Dýr, Petr (advisor)
The city of Brno has always been a center of Moravian wine. The new draft of wine center responds to this reality and represents the grandeur of wineries in its full glory. Respect for nature, love for traditions and love for order/system are the main aspects of the design. The proposal is essentially open to the public, however, the necessary modesty is preserved. Conversely taciturnity of production part of buliding holds the secrets of the deep traditions of Viticulture and Enology. Designed buildings are used for production, wine storage, administration associated with the production, tasting and selling wine, conferences, accommodation and, finally, wellness and other activities. The size of the building is the result of an optimal design that does not interfere with nearby historical buildings. The emphasis is on minimizing costs both during construction and during operation. Flor plan shape resembling the letter L is oriented towards the west courtyard. This raises a unique viticultural area court with a wide staircase. The amphitheater can be used for seasonal exhibitions, pilgrimages or feast of local entertainment. The yard is connected with the street Hlinky, which paraphrases the historic entrance portals into winecellars. The northern part of the building bites into the ground and connects the original winecellars with new facilities. Small narrow windows reflects the desired taciturnity, just as it was with winecellars in South Moravia for centuries.
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The Restoration of the Former Zlín County Court
Gášek, Daniel ; Keith, Petr (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
The aim of the thesis was to create documentation for building permit and a part of building design documentation, based on architectural study prepared in subject named AG34 – Architectural Design Studio IV. Main content of the study was reconstruction of the former Zlín county court building and finding a new function for the object that is situated near Zlín castle, Míru square and Svobody park. Basic idea of the project was to utilize as large part of the prime building as is possible, avoid increasing of the built-up area and design a context-friendly object that will bring some new life in this part of the town. Important was also underlining of the most impressive parts of the building that are baroque vaults in the ground floor and frontage from 1922 in the “Czech Modernism” style. Worrisome extension from the 1990’s got a lighter “Czech Modernism” expression, its scale was humanized using brickwork and a new terrace with a clear shot at the Zlín castle was created. The parterre is now friendlier and invites passers-by to visit the new micro-brewery. A literary café with a small gallery provides some cultural activities and also a bicycle rental is here to provide some physical activities too. Upper floors consist a pension and a hostel.
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Czech public art collections and the acquisition policy during the normalization era
Sloupová, Andrea ; Klimešová, Marie (advisor) ; Šetlík, Jiří (referee) ; Neumann, Ivan (referee)
The doctoral thesis Czech public art collections and the acquisition policy during the normalization era deals with the topic of domestic institutional operation in 1970s and 1980s, with specific focus on activities of galleries incorporated in the national, hierarchically organized network of art institutions. The research of these acquisition activities uncovers composition of the works of art acquired this way. It finds aspects in which individual institutions differed and detects the reasons behind these differences. Besides the acquisition process itself, the thesis also outlines the circumstances of establishment of the gallery network and summarizes its activities in more tolerant 1960s based on various material sources and oral history. The acquisition policy of galleries as such is analysed in the thesis covering the period from the beginning of the year 1970, when the resolution of the turning meeting of the Central Committee of the Communist Party of Czechoslovakia in April 1969 started to be fulfilled, until the end of the year 1989. Geographically, it is limited to the Czech territory. The results obtained by the analysis point out fundamental differences between individual institutions and between regions in which they operated. The results bring answers to questions concerning...
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Worksheets for Gallery Animation
Líbal, Ondřej ; Raudenský, Martin (advisor) ; Čech, Viktor (referee)
Univerzita Karlova v Praze Pedagogická fakulta Katedra výtvarné výchovy The title of the work: Contemporary art illustration with regard to the production with children Author of work: Ondřej Líbal Thesis: doc. PhDr. Martin Raudenský, Ph.D. Abstrakt: This thesis deals with the creation of graphical worksheet (author of the book) in the form of illustrations associated with the text that will serve as an educational tool in institutions such as art galleries and museums with similar functionality as the gallery animation. Books (worksheet) are designed for production intended for children, with the parents, adolescents, or even random visitors. I created a variant of the worksheet has drafted according to the age of the users. Author book (worksheet) applies to a gallery and exhibition occurring in it. Work packages are factually created in two variants - package for a family with children or a group of younger pupils in colored graphic design and enhanced content for creating things. A simplified package for older visitors gallery, only with a pencil, which is even less economically demanding. I passed the necessary information and data from institutions created books (worksheets) and then the whole action applied to pupils and casual visitors gallery. Contents sheets (books) refers either to a specific...
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Marketing communication of cultural Institutions in the District of České Budějovice
Pouzarová, Jana ; Halada, Jan (advisor) ; Orban, Karol (referee)
This bachelor thesis deals with the topic of marketing communication of cultural organisations in the district of České Budějovice. It is concerned with the four most significant cultural institutions in the district, which are also the biggest in the region in their sphere of activity, namely Jihočeské divadlo, Jihočeské muzeum, Alšova jihočeská galerie and Jihočeská komorní filharmonie. Taking into account the multitude of changes that have taken place in given subjects recently, the period for analysis was determined to be the years 2014 and 2015. The thesis is divided into four parts. The first section defines concepts of marketing, it describes the marketing mix, its instruments and the specifics of cultural marketing. Next part of the work defines given organisations in terms of their history, structure and recent changes. The third part is concerned with detailed analysis of communication activities of these organisations and it specifies applied instruments of marketing communication. Using SWOT analysis it reveals both strong and weak points of communication of these institutions, their opportunities and threats. The last section includes the comparison of communication of these four subjects, as well as summarized findings in the field of marketing communication of cultural institutions...
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The phenomenon of the falsifications of the objects of fine arts
Chvojková, Veronika ; Švestka, Jiří (advisor) ; Půtová, Barbora (referee)
The thesis focuses on theoretical analysis of the cultural phenomenon of artwork forgery. It describes the history of forgery in painting and sculpting in the Western society. The analysis is based mostly on philosophy and history of art, psychology, and history. The culturological approach is used, mainly in the interdisciplinary mapping of the historical and psychological process of artwork forgery. The thesis analyses contemporary approaches to the identity of artwork and its forgery, it also depicts partial problems of artwork forgery. To challenge this phenomenon, famous examples of forgers are used and decribed, such as Alceo Dossena, Han van Meegeren, Eric Hebborn, and Wolfgang Beltracchi. The situation and legal concenquences for forgers in the Czech Republic are also described. The aim of this thesis is to offer a complex overview of the phenomenon of artwork forgery.
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Communication Activities Study of Artbanka Museum of Young Art
Havránek, Jakub ; Dolanský, Pavel (advisor) ; Skřivánek, Jan (referee)
This bachelor thesis describes the communication activities of Artbanka Museum of Young Art from 2011 to early 2013, when the institution ended its activities. The work describes in detail the subject of AMoYA, its origins, objectives, promotion and risks associated with its activities. Much of the work is devoted to describing the elements of the communication mix and the elements that AMoYA had available as part of its promotional activities.
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Czech Modern and Contemporary Art in Primary Education
Kalousová, Ivana ; Bláha, Jaroslav (referee) ; Novotná, Magdalena (referee)
The topic of this work is Modern and Contemporary Art and its use at primary schools. Curricular documents, especially references to modern and contemporary art are described in the first part. The subsequent part presents artists through the generations and art trends gathered under one concrete concept or idea (ex. Art for public) . The entire thesis focuses on the interdisciplinary teaching approach to education which takes advantage of art potential. This approach not only uses art as a tool for a students' success but also tries to motivate the child to pursue further studies in the field of art. The final art project presented here makes use of ICT technologies, new media, reading and writing, mathematics and more in order to intensify the exploration of art.
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Communication Activities of City Gallery Prague in the years 2011 and 2012
Černá, Eliška ; Dolanský, Pavel (advisor) ; Halada, Jan (referee)
This bachelor's thesis analyses communication activities of City Gallery Prague in the last two years. City Gallery Prague is one of the two most significant and most visited galleries in the Czech Republic and not merely because of its placement in the capital city its attendance numbers have rising tendencies. The work is concerned with all the components of the communication mix - advertising, public relations and online communication. A close attention is dedicated to the new website design which helped City Gallery Prague to build its visual identity. It also describes its competition and a real threat which other Prague galleries may represent for City Gallery Prague. One constituent of the thesis is a research conducted by the author. Its aim was to discover gallery's position among competitors and its popularity among young people.
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