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The Motivation of Employees in High-tech Company
Šmedek, Martin ; Obhlídal, Karel (referee) ; Rašticová, Martina (advisor)
The aim of my bachelor thesis is to analyze the values of the selected group of employees in high-tech company. The other partial aims were to analyze motivation preferences of employees and also analyze employee’s attitude towards the company. The analysis was based on two question-forms, Hofsteda VSM 94 and question-form asking about motivation preferences. I have found out from these analyses that the environment is quite stressful, employees are big individualists and long-term orientation is dominating there. The most valuable benefits for employees are: paid holiday, education and health care contribution. The work, this selected group was doing was rated as well paid and their work satisfies them. As a suggestion it could be recommended to offer more days of holiday, education contribution and expansion of team cooperation on their work place. This could help to the company to achieve increased efficiency of employee’s performance
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Marketing Research of Customer Satisfaction
Mlezivová, Veronika ; Smékalová, Andrea (referee) ; Koleňák, Jiří (advisor)
Bachelor’s thesis deals with marketing research of customer satisfaction language school In-Virtute. It describes how to design a marketing survey questionnaires, implementation and analysis of information. On the basis of an assessment conducted by opinion research clients, processes the proposal improving the perception of the company, its customers, which should lead to increased customer satisfaction and to improve services. Thesis describes a series of recommendations to improve the performance of the school to students, and become more customer-oriented.
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Proposal of Communication Plan
Kalábová, Martina ; Ing.Tomáš Kousal (referee) ; Šimberová, Iveta (advisor)
This bachelors work deals with problems of communication planning. The aim of the work, except assembly into available theoretical solutions, analysis of chosen company, which is T-mobile Czech Republic a.s. The piece of practical part is proposal of possible variances in the analysis of activities in accordance with the theoretical basis and taking into account the conditions of the company.
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Importance of foreign languages for accepting to work position
Křenek, Lukáš ; Konečná,, Zdeňka (referee) ; Pokorný, Jiří (advisor)
This work shows us a fact, how knowledge of foreign languages is important for entrance to enterprise, witch we’re trying to reach with studying high school. Bachelor’s thesis describes memory, learning, forgetting and also methods, witch confirm prime thesis. One of these methods is submission of questionnaires to enterprises to find out requirements of employers and another are language tests. Tests will be written by students of first and third grades and tell language level. The last object of bachelor’s thesis is finding possibilities of keeping foreign language literacy.
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Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
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Customer satisfaction
Drápal, Jan ; Smyčková, Radka (referee) ; Chalupský, Vladimír (advisor)
This thesis is dealing with recognition of customer’s satisfaction rate of the company. The goal of this thesis was to design such recognition system of the customers satisfaction rate, which would enable the company to follow the current situation and help to improve it. This thesis also contains the suggestions on how to improve the overall customer satisfaction.
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Customer satisfaction analysis
Holínková, Jitka ; Obšilová, Jana (referee) ; Chalupský, Vladimír (advisor)
This bachelor`s thesis focuses on customer satisfaction research because customer satisfaction is one of the key factors in companies long term success on the market. The research is carried out on the selected company UNEX a. s. and the people dealt with are the key customers of this firm. The research is based on enquiries through questionnaires. The result of this work is the output in the form of suggestions and recommendations, which should lead to an increase in the present level of customer satisfaction.
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