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Analysis of Czech dailies' content in relation to political parties during election campaign before municipal elections in Prague
Kodým, Václav ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
Diploma Thesis "Analysis of Czech dailies' content in relation to political parties during election campaign before municipal elections in Prague" presupposes that media and politics influence each other very strongly. In the theoretical part it first presents the media's role in society and describes the journalists' role evolution. Using the concept of mediatization it explains the media and political logic(s) inter-relation. In the next chapter it presents the historical development of political communication with regards to its ongoing transformation. After that it explains several concepts that are used when describing this process. Particularly it presents the concept of personalization and describes its two forms followed by definitions and critical evaluation of the concepts. In the empirical part it first presents the parties, dailies and municipal elections in the Czech Republic. Using the research method of quantitative content analysis it tries to find out the amount of attention/space that parties and candidates got in the newspapers during eleven weeks before the municipal elections in Prague in 2010. As a second step it tries to find out the level of personalization and its pre-defined forms. In the final part it presents the results and suggests possible extensions of the research.
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Protection of Crime Victims and the Media: Publishing of Mistreatrd Chidren Information before and after Passing the Law of Criminal Procedure Amendment in 2009
Hosenseidlová, Petra ; Moravec, Václav (advisor) ; Benda, Josef (referee)
The thesis Protection of Crime Victims and the Media: Publishing of Mistreated Children Information before and after Passing the Law of Criminal Procedure Amendment in 2009 deals with the problem of secondary victimization caused by the media. More specifically, it focuses on the mistreated children and publishing that kind of information about them which enable their identification. It is concerned with the nationwide daily press and compares the situation before and after passing the Law of Criminal Procedure Amendment in 2009. This amendment introduced measures towards better privacy protection of crime victims with a special respect to underage victims and victims of some exceptionally serious crimes. The thesis compares the occurrence of information which enable identification of mistreated children in 2008 and 2011 in the three most popular nationwide dailies - Mlada fronta Dnes, Pravo and Blesk. It is interested in the following information: names and surnames of the victims and their family members, residence location, photos of the victims, their family members and their residence location. Apart from that it also examines where journalists get those information and photos from. The main aim is to find out what was the impact of the amendment, it means whether there are less information...
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Language and style of the advertisement
Vrábľová, Denisa ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The thesis analyzes the advertisement that was published in three selected national newspapers and a weekly magazine. It focuses on the period last thirty years (comparison with the 80`s of the 20th century, the 90`s of the 20th century and the period after 2000). It is trying to show changes that occurred during the processing period of advertising texts in thematic, language and style area. The thesis concentrates on the selected sample of advertising texts and as well the most common principles of creation, it compares with scientifically based facts from reference book relating to advertising language. Advertising language is based on the changing society and its value which is constantly in progress. The year 1989 symbolized not only the changing political and social conditions in our country but also allowed the access of foreign capital onto the Czech market and its increase in competition that the advertisement responded with huge development. The advertisement could no longer rely on the information but it had to develop more features like the attraction and persuasive function. The thesis divides the advertising into two main parts. The first thematic part focuses on the texts from the point of their formal aspects (e.g. size and position of advertising in newspaper, colorful scheme, graphic...
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Media coverage of doctors in a connection to manifestation "Děkujeme - odcházíme"in daily press
Foltýnová, Kristýna ; Nečas, Vlastimil (advisor) ; Lysoněk, Tomáš (referee)
The main aim of this study was to describe the media coverage of the manifestation "Děkujeme, odcházíme" ("Thank you we're leaving" in English) in the daily press Mladá fronta Dnes and Právo. In this manifestation doctors complained about bad financial and organizational conditions of the Czech health care system. They put forward several requests - among other things, they wanted to change the system of education, improve the control of finances in hospitals as well as they asked for salary increase. If their requests hadn't been heard, they would have left their current jobs and started working in the private sector or even abroad. This study used quantitative content analysis as well as qualitative content analysis and also described topics and participants that appeared in the articles concerning the manifestation. Moreover it also described the media coverage of the doctors who participated in the manifestation.
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Newspapers in public libraries
Strnad, Jakub ; Slámová, Hana (advisor) ; Machytka, Jan (referee)
The goal of this bachelor thesis is to find out how the activities concerning daily press go in five selected public libraries. In opening chapter the examined branch is delineated by definitions of used terms, previous adaptations of this topic are summarized, and methodology of research based on interview and surveys is introduced. Hypotheses are expressed in the last part of this chapter. In the second chapter all the Czech national daily press is characterized and their internet activities are documented. If those titles have an electronic version, it's functionality is examined in this part of thesis. Chapters 3 and 4 present results of research which was done at five libraries of various sizes.The third chapter presents selected libraries and it describes the workflow of purchasing the press in those organizations with a special emphasis on the process of choosing the material. In the fourth chapter the preferences of readers in selected libraries and the intensity of their interest over time are examined. This part of dissertation also includes analysis of other activities concerning press such as cataloguing and displacing journals. Third and Fourth chapter are closed with summarization of detected facts. In the conclusion assigned hypotheses are confirmed or disconfirmed.
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Federalization of Czechoslovakia in 1968 and its reflection in Czech and Slovak daily press
Jozífek, Radek ; Bednařík, Petr (advisor) ; Benda, Josef (referee)
Thesis "Federalization of Czechoslovakia in 1968 and its reflection in Czech and Slovak daily press" deals with the way selected Czech and Slovak newspapers reflected preparations and enactment of "Czechoslovak federation Act". Thesis is composed of four parts. The first describes history and evolution of relations between Czechs and Slovaks: foundation of their common state, creation of separate Slovak state, reconstruction of the republic after Second World War and later events. It explains why federalization was so important topic for Slovaks in 1968. The second part explores the situation of media in Czechoslovakia in 1968, when the censorship was banned during liberalization process of "Prague Spring". However, this process was cut off by the invasion of members of Warsaw Pact to the country. The third part is concerned with "Czechoslovak federation Act" itself, frames this important amendment of "Socialist" constitution from 1960 in Czech constitutional history. The fourth part reviews the way how Czech (Rudé právo, Svobodné slovo, Lidová demokracie) and Slovak newspapers (Pravda, Hlas ľudu, Smer) reflected federalization in selected time periods of 1968 and 1969.
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The spelling of loanwords in contemporary daily press
Brožová, Ladislava ; Adam, Robert (advisor) ; Rejzek, Jiří (referee)
The theme of the bachelor's essay is the spelling of the loanwords in today's Czech daily press. The thesis consists of two parts: theoretical and practical. The first (theoretical) part informs about the spelling of the loanwords, which was established in 1957. Due to the constant language development the new codification (1993) codified a number of spelling changes, but they were not accepted among the experts nor public respectively. Linguists opened a discussion in which they presented their various opinions. The conclusion was publishing of Dodatek k Pravidlům českého pravopisu. It revised the spelling of the loanwords and is still valid. The crucial amendment was accepting double forms instead of "z" or short vowel only. The second part (practical) examines how the Czech daily press (Mladá fronta DNES, Lidové noviny, Hospodářské noviny, Právo and Blesk) reacts to the changes. In what way and how thoroughly do the editors respect the new rules? The aim of this essay(via excerpts from the five aforementioned newspapers) is to present the orthographical standards that prevail in today's newspapers and how has the usage of double forms of z/s, -izmus/-ismus, -ing/-ink affixes, or vowel length changed in the recent years.
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Aircraft and railway accidents in Czechoslovakia and in the Czech Republic in 1960 - 2008 in daily press
Šírová, Tereza ; Bednařík, Petr (advisor) ; Jirků, Jan (referee)
Diploma thesis Aircraft and railway accidents in the Czechoslovakia and in the Czech Republic in 1960 - 2008 in the daily press describes ten serious traffic accidents (five airplane and five train accidents), the context and especially the media coverage of these accidents. The thesis describes and compares the media coverage of these accidents in the analysed daily press - in daily newspaper Rude pravo, Pravo, Mlada fronta and Mlada fronta DNES. It shows the changes in the way of media coverage. It also looks for the factors which influenced the way of media coverage. The aim is to show the changes in the methods and results of a work of a journalist and to set them into the historical, political, social and media context. Furthermore, the thesis consists some theoretical parts about aircraft and railway accidents and prevention. The media analysis is contextualised by some relevant media theories and a brief history of media in Czechoslovakia and the Czech Republic in the analysed period.
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The Foreign Aid to Czechoslovakia in Historical Daily Press between 1945 - 1948
Matějková, Eva ; Szobi, Pavel (advisor) ; Jakubec, Ivan (referee)
The diploma thesis is focused on the economic support to Czechoslovakia, especially offered by the U.S.A. in the period between 1945 - 1948 and its reaction in the historical daily press. One of the goals is to specify what led the United States to organize this aid, based on the evaluation of the Truman's foreign policy, as the beginning of the Cold War. There are described position and development of the Czechoslovak economy and its problematic foreign policy orientation between the West and the Soviet Union, in which the provision and acceptance of foreign aid has become a key element. The author tries to define the most outstanding journalistic personalities, journals and historical newspaper which created the media image of what was happening on the Czechoslovak political scene to the general public. The main finding of this study is the presentation of the historical contemporary press which played an important role in the communist propaganda that since the end of the war helped the Communist Party of Czechoslovakia to the takeover in 1948.
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