Original title: Jazyk a styl reklamy (srovnání reklamy 80. let 20. století a současné reklamy v tištěných denících)
Translated title: Language and style of the advertisement
Authors: Vrábľová, Denisa ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Abstract: [cze] [eng]

Keywords: ad; advertisement; advertising; advertising language; advertising style; advertising texts; daily press; newspaper; print advertising; denní tisk; inzerát; jazyk reklamy; noviny; reklama; reklamní text; styl reklamy; tištěná reklama

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/52176

Permalink: http://www.nusl.cz/ntk/nusl-321492


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-19, last modified 2022-03-04


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