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elation between Textual Devices and Popularity of Media Text on the Example of Radio Series "Tlučhořovi"
Pouzarová, Patricie ; Reifová, Irena (advisor) ; Šoltys, Otakar (referee)
The target of the thesis Relation between Textual Devices and Popularity of Media Text on the Example of Radio Series "Tlučhořovi" is to reveal if there exist any connection between significant textual devices used in the series and its popularity and success. As methods there are used semiotic analysis of sample of the series episodes and "respondent interview" with the listeners. In the first there is focus mainly on particular textual devices and in the second on what respondents consider to be reasons why they do listen to the series. Significant textual devices are one of the central themes of cultural studies and this work sets itself a task to deduce from findings conclusion which would be generalizable to relation between media texts and their audiences universally.
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The evolution of czech hip hop media from subculture to mainstream
Mrázková, Marie ; Hroch, Miloš (advisor) ; Podzimek, Jan (referee)
This Master's thesis focuses on the history of the hip hop subculture and the character of rappers and female rappers. The aim of this thesis is to analyze chosen hip hop media in the Czech Republic and to determine what is visual, content and also linguistic characteristic of the chosen Czech hip hop media and further to determine the role of rappers and female rappers therein. The thesis is divided into two sections, this being theoretical and methodical section. The theoretical section firstly examines the history of the hip hop subculture from the global perspective and its evolution in the Czech Republic. The first part of the history section focuses on the main milestones of the hip hop subculture history with the prevailing orientation on music, hip hop media, and other channels of its distribution. In the chapter describing the evolution of hip hop in the Czech Republic the thesis focuses on the development of the music genre, the introduction of the significant interprets and connection of the context with the other aspects of distribution of the hip hop subculture into the mainstream. The following chapter in the theoretical section which explores the evolution of academic subculture studies, cultural studies, and post-subcultural approaches. The next chapter describes different types and...
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The analysis of czech serials' presentation during their introductory campaign in the prited media
Slavíček, Tomáš ; Reifová, Irena (advisor) ; Jirák, Jan (referee)
"The analysis of czech serials' presentation during their introductory campaign in the prited media" is a title of this diploma thesis. The main aim is to answer the questions "Which characteristics of serials'contents, if any, are emphasized and preferred by the television channels through the chosen press?" and "How are the serials presented within the particular editorial contents?" The serials are Insuring Happiness I, II and Family Bonds I and the printed media are Magazines DNES/Pátek/Právo. The diploma thesis is divided into three main parts. Theoretical part considers the history of audience analysis, through its passive concept to the conception of active audience. This part then deals with "cultural studies" and the work of their two represenatives - Stuart Hall and explanation of encoding/decoding and David Morley with his monograph "The Nationwide Audience". The chapters concerning the definiton of "introductory campaign", chosen serials and printed media also take part in a theoretic part. In its methodical part the diploma thesis focuses on content analysis and two different approaches to analysis - quantitative and qualitative. Analytical part involves the qualitative research itself. At first the procedure and all of its components are defined. Then the found units of research are...
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Rap Scene as a Public Sphere: How Political Criticism Appears in Czech Rap and How Its Consequences in Public Relations
Blejštil, Petr ; Hroch, Miloš (advisor) ; Křeček, Jan (referee)
Diploma thesis Rap Scene as a Public Sphere: How Political Criticism Appears in Czech Rap and How Its Consequences in Public Relations presents Czech rap subculture in the context of traditional and modern approaches to cultural studies. Work deals with Czech rap as a public sphere that has the opportunity to speak to broad fan bases through its content, to establish public discourse and to shape the way of listeners' thinking about public affairs. The diploma thesis focuses on the politicization of rap and politically motivated texts by the authors of the Czech rap scene. The diploma thesis includes content analyzes of selected songs of the Czech rap underground and mainstream scene, which are interpreted with context to approaches to the study of subcultures and pop culture. The research includes in-depth interviews with Czech musicians and analyzes of other media interviews of some authors. The primary goal of the research is to find out the motivation and demotivation of Czech rap artists to enter into a public debate on political issues by their songs. The thesis reveals how Czech rappers understand their own position within the system of the majority society and answers questions about the current form of Czech and global rap music production.
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Non-fiction literature in teaching German as a foreign language in elementary schools on the example of working with Miroslav Sasek's book "To je Mnichov"/"München"
Dvořáková, Anna ; Bučková, Tamara (advisor) ; Švermová, Dagmar (referee)
This diploma thesis deals with the use of non-fiction literature, specifically a visual guide titled To je Mnichov / München by Miroslav Sasek in teaching German as foreign language in primary schools. It consists of three parts, the first two being theoretical and the third one being practice-oriented. The first chapter delves into the general context of the issue and focuses on the position of the German language. It tackles four main aspects of teaching foreign language: the language as a communication medium, teaching grammer, uncovering culture and history and serving the general purpose of literary and intercultural education. The second chapter further follows the goal of seeing non-fiction literature as a potential source of knowledge and information about the country in focus. The third chapter presents an application of this theory, developer by the author of this thesis. The methodological approach is based on a document titled ABCD-Thesen published in 1990 in Leipzig which introduces the potential in using non-fiction literature in the form of projects. The last section of the thesis can also be used as a direct methododlogical manual for executing the project To je Mnichov / München in primary schools. Furthermore, this thesis can also be used as a based for teachers of other foreign...
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Representation of music mainstream and alternative in reciprocal media
Morochovičová, Eliška ; Reifová, Irena (advisor) ; Šmejkalová, Jiřina (referee)
This thesis examines the reflection of alternative music in the mainstream media and the reflection of mainstream music in the alternative media. The traditional dichotomous division of popular culture and music proposed mainly by academic fields of cultural and popular music studies provides a theoretical basis for the research. The practical part then analyses selected media content and attempts to verify the validity of these propositions in the context of contemporary music and media studies. The selected sample is composed of music articles derived from six Czech media (three of them mainstream and three alternative). The analysis itself focuses primarily on external characteristics which the author recognises from the specific references in the texts and which reflect the position of mentioned artists in the music industry, and the points of view expressed by journalists in their texts. This thesis thus aims to provide an overview of how Czech media reflect on these two allegedly oppositional contexts and deduces whether the dichotomous perception of mainstream and alternative is still relevant in contemporary music and media.
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Teaching Cultural Studies of English-speaking Countries at Grammar Schools in the Czech Republic in 21st century
Kovářová, Jana ; Vít, Radek (advisor) ; Dvořák, Bohuslav (referee)
This diploma thesis focuses on cultural studies as subject matter. Their roles are examined in teaching methods, in approaches to teaching by experts and in FEP SGE. It was found out from a questionnaire survey aimed at English teachers how and to what extent cultural studies are taught in English lessons at grammar schools. A content analysis of the three most used English student's books showed that cultural studies are included in them and they correspond to the requirements of FEP SGE; however, they do not include all of the topics and even some English-speaking countries rarely appear in them as well. The last part presents a lesson plan of cultural studies aimed at grammar schools. The country that was chosen for the lesson plan was Australia as it almost did not appear in the student's books. Powered by TCPDF (www.tcpdf.org)
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Facts in the textbooks of Czech for foreigners
Machuldová, Lenka ; Chejnová, Pavla (advisor) ; Hájková, Eva (referee)
The aim of my work is to analyze Czech language textbooks for foreigners in terms of inclusion and presentation of cultural studies. In the theoretical part I attempt to outline the development of Czech courses for foreigners and Czech as a foreign language, as well as summarize the current knowledge of area studies and explain their interconnectedness with the socio- cultural competence. In the second, practical part of my work, I focus on whether facts in various Czech language textbooks for foreigners are presented implicitly or explicitly, whether the facts presented in contrast with the culture are expected from the student and whether the facts in these textbooks are practiced and tested. In addition, I tried to capture the presence or absence of geographical information, historical information, information regarding cultural characteristics of the Czech and their lifestyle, information about English and its development, information regarding speech courtesy and behaviour, information regarding Czech literature, art, science, sports, Czech food, information regarding Czech politics and other possible facts. The analysis of each textbook is its assessment and the recommendation for teachers. In conclusion, I summarize all discovered knowledge regarding area studies in Czech language textbooks for...
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Social Theory and the Late-Modern Approaches to the Study Of Culture
Lachmann, Filip ; Balon, Jan (advisor) ; Holeček, Tomáš (referee)
Sociology, social science and human sciences in general are interested in the study of culture since its inception. This concern, however, have transformed over the years and the development of individual disciplines, especially in the 20th century, where the phenomenon of culture has become one of the main indicators of social coexistence. The concept of culture itself represents a very wide range of activities, objects and characteristics tied with the human and his behavior. This work focuses on the process, during which social scientists have begun to perceive the culture no longer just a file or a store of values, but as part of power struggle, hegemony, ideology and oppression in their everyday impact on the scientific knowledge and the creation of social discourse. It notes the rise of critical theory, which arose mainly in the context of the so-called "cultural turn", starting in the postwar period. It records the development of social theory as a discipline combining several approaches, grounded in a larger frame of reference, the main aim is to highlight the difference between social science typical for modernity and more or less postmodern authors, which we nowadays consider the leading scientists and philosophers of the 20th century. This report covers the Frankfurt School of T. Adorno,...
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Socio-cultural adaptation of local communities
Hubáček, Ondřej ; Matějů, Martin (advisor) ; Patočka, Jiří (referee) ; Opletalová, Lenka (referee)
PhDr. Ondřej Hubáček: Socio-cultural adaptation of local communities. Dissertation 2012. Abstract This dissertation deal with the socio-cultural adaptation of local communities to the external (exogenous) changes by means of internal (endogenous) changes of the elements of the local socio-cultural system. The dissertation builds on the long-term research on local culture conducted by the Department of Cultural Studies, Faculty of Arts, Charles University in Prague. It focuses on issues of socio-cultural potential of towns, which observes from two aspects. In terms of specifics of the towns, especially the differences between the particular components and forms of socio- cultural potential, and in terms of its reproduction, ie the process of changes in their components and forms. Methodologically, the dissertation is based on secondary analysis of data collected in the research and reinterpretation of findings and conclusions made out in past analyzes. The dissertation has three objectives. First, to complete spectrum of views on the issue of changes taking place due to macro-social transformation processes at the level of local communities and local cultures with the view of cultural studies. Second, to contribute to the theoretical conceptualization and operationalization of socio-cultural phenomena...
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