|
|
Proposal of Communication Strategy (for real company, organizaci)
Tuč, David ; Kruliš, Vladimír (referee) ; Šimberová, Iveta (advisor)
The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
|
|
|
Communication Strategy in a NGO
Hrubý, Jan ; Konečný, Štěpán (referee) ; Chlebovský, Vít (advisor)
Predmetem diplomove prace je zpresneni komunikacni strategie nejvetsi evropske studentske organizace—Erasmus Student Network AISBL. Prace definuje status quo organizace a po jeho analyze navrhuje zpusob, jakym lze diky tvorbe obsahove strategie z pohledu ciloveho uzivatele (tvorbou person) zvysit zasah a zlepsit cileni obsahu pro jednotlive komunikacni kanaly.
|
|
|
Company Communication Strategy
Menoušek, Jiří ; MAYEROVÁ,, Šárka (referee) ; Schüller, David (advisor)
This diploma thesis focuses on creation of suitable communication strategy for internet store Luxusni pera Brno and the solution is based on detailed analysis of the store. The first part of the thesis is devoted to evolution of basic marketing strategies over time and to marketing communication as well. The second part is focused on analysis of the store, of the competition and also of the purchasers on the internet. The final third part is formed by evaluation of the proposal and its economic demands.
|
|
| |
|
|
Design of Communication Strategy of a Company
Rolínová, Lenka ; Zrůstová, Veronika (referee) ; Kaňovská, Lucie (advisor)
The main taim of this thesis called „Design of communication strategy of a company“ is a suggestion of communication strategy for the company Poex, a.s. The thesis is divided into three main parts. The first part of the thesis contains a description of theoretical resources and fundamental knowledge. The sekond part of the thesis is focused on analysis of the current situation in of the company and its significant environment. The third part is a design which is based on theoretical findings and processed analyses. In the final part are presented proposals for an effective communication strategy and potential suggestions for improvement of the company weaknesses.
|
|
|
Product Communication Strategy
Přichystalová, Romana ; Přichystalová, Petra (referee) ; Schüller, David (advisor)
The thesis is focused on the communication strategy of the bridal salon La Queen. In the first part of the thesis, to introduce the topic, the theoretical background is described. In the second part of the thesis, an analysis of the current communication activities of the bridal, a survey and evaluation of the questionnaires are presented. The main goal of the theses is to, following the analysis and the processing of the survey data, propose a set of measures that could improve the marketing communication strategy of the chosen company.
|
|
|
Communication Strategy of Galerie Vaňkovka Brno
Junek, David ; Zich, Robert (referee) ; Šimberová, Iveta (advisor)
The subject of the thesis is to develop a communication strategy for the company Galerie Vaňkovka Brno. The starting point of this work is theoretical knowledge of marketing, which are applied in the analytical description of the company. The findings of the current state of the company is subsequently developed a set of recommendations that will enable achieving effective communication with customers.
|
|
|
Company Communication Strategy
Taragel, Lukáš ; Pazdírková, Diana (referee) ; Schüller, David (advisor)
Diploma thesis is focuses on creation of suitable communication strategy for e-shop ejewels.cz. First part of this thesis describes the theory related to respective issue. The following part is focused on analysis of marketing environment and evaluates marketing research. In conclusion of thesis presents proposed communication strategy, which leads to keep of present customers and effective way of addressing new customers of the e-shop.
|
|
| |
|
| |
guest ::
