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The opportunities for graduates of Tourism Industry at the University of Economics on the labour market
Kavalírová, Miroslava ; Jarolímková, Liběna (advisor) ; Kondrashov, Alexey (referee)
The thesis looks at a detailed survey of jobs opportunities for graduates of tourism industry at the University of Economics on the labour market. The theoretical parts deals with the definition of the Tourism, actual position of Tourism labour market in the Czech Republic, factors which influence the job exercise of graduates and the causes of the graduates unemployment. A part of the thesis belongs to review of companies in the Tourism Industry, getting of workforce with the inclusion of ways of occupying places at these companies. The possible job opportunities, suitable for graduates of Tourism Industry according to the ways of getting workforce, are located in the framework of analytic part. Another chapter of the thesis is devoted to the detailed questionnaire which is focused on student's and graduate's expectations of their possible job oppostunities. As students and graduates of the University of Economics constitute the supply on the labour market, the thesis includes also evaluation of demand on the Tourism labour market in the selected region of the capital of the Czech Republic.
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Conditions for tourism development in Malta
Lorencová, Pavla ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The aim of this paper is to provide a comprehensive overview of information about the destination of Malta in terms of tourism. The first part deals with a general description of the country: geography, population structure, political structure, etc. Subsequently, it focuses on tourism: the conditions for its development in the breakdown of stimulation, positioning and implementation, current status and performance of tourism in Malta, governance and funding from state funds and also from funds of the European Union. I examine mutual relations in the field of tourism between Malta and the Czech Republic: Czech travel agencies organizing tours to Malta and vice versa Maltese tour operators who have in their offer tours to the Czech Republic. All obtained information is finally used within the compilation of the SWOT analysis and assessment of assumptions and challenges for further tourism development in Malta.
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The Significance of Slovenian Spa Tourism – Comparison with Czech Republic
Hnátková, Andrea ; Valentová, Jana (advisor) ; Mertlíková, Gabriela (referee)
The thesis concentrates on characteristics os Slovenian balneology and its comparison with spa tourism in the Czech Republic. It comes out of a hypothesis that balneology of both states has a similar tradition. The European spa tourism is identified as a health tourism on our continent. The thesis includes definition of basic ideas of balneology, health tourism and approaching Slovenia as a tourist destination. The second part concentrates on characteristics of Slovenian balneology, conditions of offering spa treatment and statistics of Slovenian balneology. It shortely depicts 15 Slovenian health resorts which are certified by the state. The comparison with Czech republic is based on table system. Firstly, the compared data are put for the Czech Republik, secondly there is the comparison with Slovenia.
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Marketing research of restaurant
Dinhová, Lan ; Mlejnková, Lena (advisor) ; Zábranská, Hana (referee)
The aim of this thesis was a realization of marketing research of the restaurant Thanh Long. The attention was payed to the theory of marketing research and the characterization of ethnic gastronomy. On the basis of satisfaction analysis were made improvement suggestions.
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Analysis of promotion of travel agency
Pechníková, Jana ; Petrů, Zdenka (advisor) ; Herget, Jan (referee)
Bachelor thesis is dedicated to the promotion of the travel agency Fischer. First, the basic terms are specified. The term "tourism" is defined, then the difference between travel agency and travel agent is specified. The term "marketing" is also discussed in the bachelor thesis. The next chapter belongs to the practical part of this thesis. The profile of travel agency Fischer, its development and services offered are described. The last chapter is devoted to the analysis of promotion, all the promotional methods are defined and the last part of this chapter includes the summary and the evaluation.
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Sustainable development of tourism in Karlovy Vary Region
Modlíková, Jitka ; Indrová, Jarmila (advisor) ; Zábranská, Hana (referee)
The aim of this study is to evaluate the sustainable development of tourism in the Karlovy Vary Region. In the theoretical part the concept of sustainable development and its principles are explained and applied to the tourism industry. Then the role of some international and national institutions in promoting these principles in the Czech Republic is described. In the practical part the Karlovy Vary Region is characterized, the environment friendly forms of tourism, opportunities for their further development and support arrangements are described. In the third and fourth chapter selected indicators of sustainable development of tourism and the survey which focused on awareness of sustainable development among the population, the tourists, entrepreneurs and public administration staff are used to analyse the current state of sustainable development of tourism in the Karlovy Vary Region. For the overall evaluation the SWOT analysis is used.
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Shopping Tourism
Soukupová, Jana ; Jarolímková, Liběna (advisor) ; Bakos, Tomáš (referee)
The bachelor thesis defines shopping tourism as a form of tourism and subdivides it into forms and types. It deals with the preconditions for the development of this form of tourism and its potential impacts. One chapter concerns itself with the specifics of destinations and attractions of shopping tourism and provides examples of them. The final part of the thesis deals with the tourist expenses on shopping and with shopping tourism in the Czech Republic. The last chapter concerns itself with the factors that could affect the future development of shopping tourism.
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