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Analysis of Products Price Comparison
Varadinek, Jakub ; Burget, Radek (referee) ; Očenášek, Pavel (advisor)
This master's thesis deals with the development of the application for automatic price comparison of goods. The application works on the principle that the user enters inputs as a list of products and output is a list of offers from monitored dealers for all entered products. There is possibility for the user to create his individual settings for each website or use searching on existing comparison shopping website. Target group of users are dealers, distributors and manufacturers who use the data for monitoring competitors and changes in market prices.
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Pricing of IT Goods
Kacina, Michal ; Janoušek, Vladimír (referee) ; Květoňová, Šárka (advisor)
The thesis contains the theoretical basis for study of possibilities of pricing information goods. The source areas are microeconomics, marketing, competitive advantage and economics of information goods. The model of market is created with constraints defined on the ground of theoretical basis. The thesis analyzes requirements that define the system that supports the choice of pricing strategy. It includes detailed design of the prototype of such system. The prototype is designed with robustness because of the future improvements. The design describes the prototype's input parameters and their transformation into useful outputs that cover basic characteristics of information goods. The designed prototype is implemented. The thesis includes demonstration of the prototype and possible directions for improvements that lead to validity of proposed model of market.
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Analýza činností účetní kanceláře a jejich vliv na cenovou strategii
Ošlejšková, Petra
Ošlejšková, P. Analysis of the accounting office´s activities and their influence on the pricing strategy. Diploma thesis. Brno: Mendel University, 2017. This diploma thesis deals with the pricing strategy of chosen accounting office. Pricing strategy analysis uses the multidimensional regression model that calculates price based on different services provided to clients related to administration, accounting and payroll. The model is then compared with actual invoiced prices. The thesis also compares the wage level in the company with the median wage of the Czech Republic. In conclusion, pricing strategy for the company, which includes cost and wage levels, and recommendations for a pricing strategy across the entire accounting service industry are proposed.
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Marketing Plan of a newly Emerging Fitness Center
Dušek, Vojtěch ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Title: Marketing Plan of a Newly Emerging Fitness Center Objectives: The main goal of the diploma thesis is to create a marketing plan of a newly emerging fitness center in the Karlovy Vary region. The marketing plan will help the fitness center make long term profit and become popular with the public. Methods: The thesis will combine both qualitative and quantitative research methods. The pivotal method of the qualitative research will be observation which I will attempt to combine with informal interviews with the rival fitness centers' employees. The quantitative research will be represented by questionnaires. Based on the discoveries, I will construct Porter's five forces model, competitive analysis and SWOT analysis. Results: The marketing research has been simulated under the same conditions for two years. The comparative method was used which only confirmed that the competitive environment of the Carlsbad region is not intensive. The customer values the quality of equipment, comprehensive and modern service offering the most, that unfortunately it is not widely available, and therefore the satisfaction with competitive edge declines. According to research results and Poter's model Five Forces, it can be said that there is a gap in the market for establishing a new fitness centre. Keywords:...
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Marketing strategy of the Gigathlon Czech sport event
Klečková, Markéta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
8 Abstract Title: Marketing strategy of the Gigathlon Czech sport event Objectives: The main aim of this diploma thesis is to propose a marketing strategy that should lead to the increase in the number of participants of sport event Gigathlon Czech. This marketing strategy contains the individual elements of the communication and price strategy, from the point of view of creating the starting fee. Methods: Methods of expert sources, analysis, synthesis and comparison were used in the research and completion of the project. Primary and secondary data collection was used as a complement to these methods. The description of the professional resources can be found in the chapter called Theoretical Basis. Further research was carried out, analysis of the Swiss model, popularity of sports in the Czech Republic, analysis of participants of the sporting event Gigathlon Czech, analysis of the return of participants, competitive competitions and SWOT analysis.. Results: The result of this diploma thesis is a marketing plan that was compiled for the current year 2019 and contains proposals that could be applied to the years 2020 and 2021. It is composed of the main and partial steps. The main steps include the modification of the concept in the form of category extension and rise of the starting fee; these steps have...
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Cenová strategie firmy pod vlivem rozvoje digitálních technologií
Jančíková, Kateřina
Článek popisuje vliv digitálních technologií a jejich využití v cenových strategiích firem. Jejich rozvojem došlo ke změnám v cenových strategiích především v sektoru služeb. Technologie umožnily zavedení dynamické ceny, která výrazně zvýšila obrat leteckých společností. Prostřednictvím digitálních technologií můžeme získat široké spektrum informací o klientech a díky tomu přizpůsobit cenu konkrétnímu zákazníkovi. Budoucnost využití digitálních technologií je pak ve výrobních podnicích. Personalizace produktu na základě mnoha dostupných informací o zákaznících, proměna produktu téměř ve službu a využití digitálních technologií přispěje výrazně ke změně cenových strategií ve výrobních podnicích. Článek vychází ze zdrojů sekundárního výzkumu (rešerše literatury). Cíl článku: Cílem článku je prozkoumat vliv digitálních technologií na změnu cenových strategií. Jejich exponenciální rozvoj umožňuje podnikům efektivněji nastavit ceny pro zákazníky, a to díky většímu objemu informací, které o zákaznících firma díky digitálním technologiím zjistí. Prvním průkopníkemvyužití technologií v rámci cenotvorby jsou letecké společnosti, které dnes přizpůsobují cenu konkrétnímu zákazníkovi. Dílčími cíli je pak prozkoumat, jak v budoucnu budou digitální technologie ovlivňovat podniky a jejich cenové strategie.
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Price strategy of the chosen sports centre
Hrouda, Tomáš ; Zamazalová, Marcela (advisor) ; Vrbová, Zuzana (referee)
The main goal of this diploma´s thesis is to compare current prices of tennis hall with prices assembled by marketing theory. The theoretical part of the thesis is based on knowledge of marketing in services and then summarises price strategy and the theory of prices. The practical part uses the procedure for determining the price on the example of tennis hall. Recommended price is primarily based on three main factors. These factors are demand for the product, identified costs and close competitors. Questioning, SWOT analysis and other methods are used. New price, which corresponds with research and used methods, is established at the end of the practical part of the master´s thesis. The author of the thesis proposes further suggestions and recommendations for pricing in upcoming winter tennis season in addition to the basic price in afternoon time zone.
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Analysis of Products Price Comparison
Varadinek, Jakub ; Burget, Radek (referee) ; Očenášek, Pavel (advisor)
This master's thesis deals with the development of the application for automatic price comparison of goods. The application works on the principle that the user enters inputs as a list of products and output is a list of offers from monitored dealers for all entered products. There is possibility for the user to create his individual settings for each website or use searching on existing comparison shopping website. Target group of users are dealers, distributors and manufacturers who use the data for monitoring competitors and changes in market prices.
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