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Correlation analysis between thumbnail content and number of views on YouTube
Zeman, Josef ; Vencovský, Filip (advisor) ; Bruckner, Tomáš (referee)
This bachelor thesis aims to find the linkage between the characterstics of thumbnails and the the number of views on YouTube that might help the authors to increase popularity of their videos. The goal is to find these characteristics and support the results through statistical methods. Theoretical part is focused on YouTube functionality, evolution, methods of view counting as well as the general theory how to make thumbnails more attractive. In the other half are described problems and procedures of machine image recognition and classification. The practical part is then focused on selected channel for analysis, methods of gathering and processing data. Further there are defined possible factors and characteristics of thumbnails that might influence viewership. These factors are then statistically verified. As most important factor was found the presence of logo, wattermark or any other video branding as well as the presence of people or women in the picture.
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Формирования и развитие организационной культуры предприятия на примере ОАО «Сбербанк России»
Esaul, Yaroslav ; Němec, Otakar (advisor) ; Vladimirova, Svetlana (referee)
The subject of the bachelor work is the research and development of organizational culture of OJSC "Sberbank of Russia". The aim of thist thesis is consideration and analyzing informational, organizational behavior, management and other factors, which follows from the relationship of employees, principles, goals, objectives, management system and the essence of organizational behavior on the example of JSC "Sberbank of Russia". Sberbank of Russia was founded in 1841 by Nicholas I, it functions to this day, considered one of the biggest and most successful banks in the Russian Federation. Bachelor work consists of three main chapters. The first chapter contains theoretical aspects of organizational culture and its levels, elements and importance. The second chapter consist of the characteristic, media analysis and researchment of organizational culture on the example of Sberbank. And the last chapter contains studies of organizational culture, measures for its improvement and assessment of the proposed effectiveness.
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Evaluation of OSRAM Česká republika s. r. o.
Michalová, Tereza ; Pláničková, Markéta (advisor) ; Plánička, Pavel (referee)
Diploma thesis is formed as an expert opinion and the goal of this opinion is to find value in use of the company OSRAM Česká republika s. r. o., to the date 1. 10. 2014. The aim of the valuation is to estimate the Value in Use of the company while using the methods of DCF Equity and Branch Multipliers. The parts of the thesis are strategic and financial analysis, opertional asset allocation, value drivers and the estimated financial plan.
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Analysis of success factors of companies
Kuklínek, Jan ; Neumaierová, Inka (advisor) ; Špička, Jindřich (referee)
Main goal of this master thesis is analysis of success factors of companies applied to the company Gumotex a.s. The analysis of success factors will be based on INFA methodology. With this methodology I will identify main factors influencing performance of the company Gumotex. I will continue with finding main competitiveness drivers of this company, which influence above mentioned factors influencing company performance. Next step of my analysis will be prediction of these competitiveness drivers and calculation of their impact on company´s future performance. Results of my analysis will be summed up in the conclusion - what are the most important success factors and competitiveness ´drivers of the company Gumotex, and results of prediction of future performance done by prediction of its competitiveness drivers and knowledge of influence of these drivers.
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Analysis of financial indexes in the Czech banking market and application of the RSW model.
Tiutiunnic, Olga ; Hrdý, Milan (advisor) ; Šmídová, Radana (referee)
The aim of my diploma thesis is to explain the basic financial indexes in the Czech banking sector, to analyze Czech banks with the model of financial health RSW, which was modified according to the specifics of Czech enterprises, and to contribute to the conclusion, if it is possible to apply the model RSW in its modified form for testing financial health of Czech banks. The RSW model results will be compared with achieved results in the model, which I named alternative comparative model (S-model). S-model works with indexes from banks annual reports. The theoretical part will be defined by definition of bank and a brief description of Czech banking, by financial description of the specifics in bank statements and fundamental indexes. Then I will describe the way of using the model RSW in its modified form. In the practical part of my diploma thesis I will test eighteen Czech banks by RSW model and compare achieved banks ratings with the alternative comparative model. I choose the techniques of S-model based on my individually attained knowledge and read literature.
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Employee satisfaction and suggestions for identified problems
Husťák, Michal ; Surynek, Alois (advisor) ; Jarošová, Eva (referee)
This thesis deals with the analysis of the employee's job satisfaction in company XY. The first, theoretical part clarifies the basic terms related to the job satisfaction. These will be the basis for the analysis. First part is followed by practical section which deals with job satisfaction analysis. The main source of information for the analysis are questionnaires collected from employees. The main objective of this thesis is to identify problematic topics and suggest actions that could lead to increase in job satisfaction level.
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Virtual image of Czech gaming community on social networks
Ryneš, Jakub ; Jelínek, Ivan (advisor) ; Samec, Marek (referee)
Bachelor thesis deals with analysis of gaming community in Czech Republic using social network Facebook. Thesis has 3 main goals. Find out how differ preferences of Czech video game players in comparison to the rest of the world. Secondly, chart popularity of several gaming platforms in Czech Republic. Third goal is to find out how Czech gamers perceive large competing game publishers. Thesis is divided into two main parts, theoretical and practical. There are definitions of terms related to video games and social networks in theoretical part, altogether with selection of appropriate candidates for analysis. Practical part is divided into three chapters accordingly to three main goals. To fulfill first goal there are analyzed the most favorite games, genres and websites about gaming. In next chapter is analyzed popularity of gaming platforms and the final chapter of the practical part includes popularity analysis of two large game publishers. There is analyzed so-called word-of-mouth of games fans which was collected from social network Facebook. Results are compared with each other and also with results from background research. Based on collected data, it is possible to prepare better marketing strategies for Czech market. It also can be used by game publishers because they can rethink their attitude towards their fans.
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Valuation of ESTCOM CZ - oxidová keramika a.s.
Münsterová, Jana ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
The aim of this thesis is to evaluate enterprise ESTCOM CZ oxide ceramics Inc. for the purpose of sale to the general candidates on the market. The goal is to find the market value on December 31, 2014. The first part is theoretical and it summarizes the currently valid theoretical knowledge of recognized experts. T he second part is the practical part. It consists of financial and strategic analysis, followed by a chapter of value drivers and a financial plan. The financial plan was drawn up for the years 2015 2019. At the end of the thesis is company valued using discounted cash flow method discounted cash flow method and the capitalized earnings method.
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Valuation of the company MODELÁRNA LIAZ spol. s r.o.
Matějček, Jakub ; Rýdlová, Barbora (advisor) ; Mahdík, Miloslav (referee)
This diploma thesis deals with the valuation of MODELÁRNA LIAZ spol. s r.o. The main business of the company is focused on development, production and construction of components, tools and products for automotive, energy and aerospace industries. The main goal is to estimate the market value of this company with using DCF Entity method. As a supportive method was used method of sector multipliers. The diploma thesis also includes financial and strategic analysis, analysis and forecast of the main value drivers and financial plan for the future.
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Controlling and reporting in practice
Horák, Ondřej ; Mikovcová, Hana (advisor) ; Strouhal, Jiří (referee)
The subject of the Master thesis Controlling and reporting in practice is the evaluation of the implementation of controlling department at Conrad Electronic Česká republika, s.r.o. and its possible subsequent development. The theoretical part first deals with the definition of controlling. After a brief description of its history it deals with its main objectives and functions. It also describes the position of controller and defines its actions against the manager. At the end of the theoretical part it specifies strategic and operational controlling and defines its role. In the practical part the controlling methods are applied on the real company. It introduces the company Conrad Electronic Česká republika, s.r.o. and its status before implementation of controlling. Then it describes current situation in the company after the introduction of the controlling department. Based on evaluation of the current status it offers recommendations for improvements and innovations of some areas in which controlling operates. At the end the work is reviewed, the confirmation or rejection of hypotheses is verified and the overall benefit of the work is discussed.
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