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Proposal of Marketing Plan for an Expansion of Company Torrsen Sports s.r.o.
Kotolan, Jaroslav ; Gábrišová, Lenka (referee) ; Milichovský, František (advisor)
The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.
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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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Performance Measurement Company CHEDO, spol. s r.o.
Bosák, Pavel ; Pilka, Josef (referee) ; Bartoš, Vojtěch (advisor)
This diploma thesis deals with the assessment of productivity in the company CHEDO, Ltd. The activity field of this company comprises distribution of coating materials. The analysis used in the theoretical part inspects the position of the company from the view of effectiveness of the business process with the emphasis especially on the negative findings. With the method Balanced Scorecard we are given the right direction towards the behaviour and attitude of the company towards the process of management control in order to increase the performance of the company on the market to achieve adequate financial stability.
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Marketing Mixture of a Specific Enterprise
Dočekalová, Simona ; Winter, Daniel (referee) ; Novák, Petr (advisor)
This master’s thesis deals with marketing mixture of a specific enterprise. The aim of this thesis is to analyze the current state of the marketing mixture of a specific enterprise and a recommendation for a new marketing mix. Main aim of thesis is formulation of proposals for improving of marketing mix, which will help to increase the number of new customers.
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Marketing Mix of Souvenir Gift Shop
Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
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The Proposal of Business Plan for the Foundation of Massage Studio
Střížová, Kristýna ; Skoupá, Alena (referee) ; Bayerová, Vladimíra (advisor)
The bachelor thesis deals with the proposal of a business plan concerning the establishment of a massage studio. The aim of the massage studio is to provide services in the field of massage. The thesis can be divided into three parts: the theoretical, the analytical and the design part. The theoretical part provides information necessary for obtaining a trade license and creating a business plan. The proposal part is based on theoretical and legislative knowledge of business area and it responds to market needs that are identified through the market analysis. The financial plan evaluates the potential success of the proposed business.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Plottová, Sylvia ; Pokorný, Michal (referee) ; Zinecker, Marek (advisor)
The aim of this thesis is to asses the financial situation of a company based on the results of financial analysis and to present proposals for improvements in problem areas. The thesis is divided into three parts. In the first part were collected theoretical knowledge and procedures necessary to understand the nature of financial analysis. The second part applies the theoretical knowledge and assess the situation in the given company. In the third part of the work are then presented recommendations for improvement of a problematic areas.
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Organisatoin of Volleyball Tournament
Lanč, Tomáš ; Slezáček, Milan (referee) ; Kundera, Václav (advisor)
The purpose of this thesis is to propose suitable solutions for the tournament management based on analysis of mixed team volleyball tournament, to improve its financial security and to suggest recommendations leading to further increases of profits. The thesis is separated into three sections. First addresses the organization of sporting events, with the help of literary sources, and the funding of events. The second section includes the analysis of the mixed team volleyball tournament. The last section contains the recommendations for changes in the management of the tournament and for it’s more effective use of financial resources.
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