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Karlovy Vary as a news topic in ČT24 broadcasting
Fedičová, Natálie ; Štoll, Martin (advisor) ; Lokšík, Martin (referee)
The diploma thesis Karlovy Vary as a News Topic in ČT24 Broadcasting is de- voted to regional news from the city of Karlovy Vary, broadcasted in the news programs of the public service news channel ČT24 in 2019, 2020 and 2021, i.e. in the period before the Covid-19 outbreak and during it. The theoretical part at first presents the city of Karlovy Vary not only geographically, but also culturally and partly historically. Subsequently, it describes and analyzes regional reporting and also the undoubted ambiguity of this term. The last chapter of this part introduces the reader to the history of the news channel ČT24, its program schedule, etc. In the practical part of the thesis, space is devoted to mixed re- search - quantitative content analysis and description of the most frequently appearing news topics from the Karlovy Vary area in the news broadcasted on ČT24. The work as part of a qualitative research also uses semi-structured interview method. The research results are evaluated in the final chapter of the work. The work includes attachments - questions for the interview and at the same time a transcript of the entire interview with former regional reporter Jevhenija Vachničenko.
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The Legitimacy of Public Service Media in the 21st Century: The Role of Audience Analysis
Vysloužilová, Kristýna ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee) ; Kroupa, Jiří (referee)
The dissertation thesis addresses the current position of European public service media. After many years in the position of naturally monopolistic broadcasters, these media are competing for attention not only with a number of private media but also with an unlimited number of online platforms. The thesis analyzes the main potential threats to the legitimacy of public service media and gradually describes the normative requirements that are imposed on public service media primarily by legislation, but that also arise from a socio-historical context. Furthermore, it describes technological trends in the media sector that influence media consumption patterns. Finally, it covers the transformation of the relationship between public service media and their audience. The audience and their expectations are identified as the key source of public service media legitimacy. The research in the thesis aims to analyze to what extent and how the public service media in Europe use audience analysis when defending their own legitimacy. It also presents specific recommendations and results of the author's own quantitative pilot research on a representative sample of the Czech population, which verifies the potential of some of these recommendations on the example of the Czech Television's perception.
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The Culture of Spoken Speech by Czech Radio Announcers and Moderators
HOUFOVÁ, Kateřina
The bachelor's thesis deals with the culture of the speech of announcers and moderators in the environment of the public-law institution Czech Radio. The theoretical part of the work is focused on the most important tool of radio speakers, i.e. language in its spoken form, and describes how its role is changing in today's society and how it differs from written language. The thesis also deals with the general principles of media functioning in the Czech Republic, closer attention is paid to Czech Radio. The conclusion of the theoretical part of the work deals with valid orthoepic, lexical, morphological and stylistic principles. The practical part of the work tries to answer the question of whether the expressions appearing in them are in accordance with the standards binding for public communication, using the linguistic analysis of the radio programs of the Czech Radio. The questionnaire survey introduces the attitude of society to radio broadcasting.
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Educational Value of Linguistic and Literary Broadcasts in Public Service Media
HOLUBOVÁ, Veronika
The bachelor thesis deals with linguistic and literary broadcasts in Czech Public Service Media - Czech Radio and Czech Television. The theoretical part introduces the chosen programmes in terms of their topics, and makes their reading. The practical part is compiled from questionnaires answered by pupils of primary schools and other respondents. The aim of the practical part is to find out the educational value of these programmes.
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Selected public service media and their activity to increase digital literacy in society
Hána, Tomáš ; Moravec, Václav (advisor) ; Lovaš, Karol (referee)
The bachelor thesis deals with the concept of digital literacy in relation to public service media. The theoretical part first clarifies the conceptualisation of digital literacy, then analyses the development of the term from its first occurrences to its current understanding. It then discusses the relevance of digital literacy in European legislation, especially in the context of long-term strategies, analyses the current situation with digital skills in Europe and describes the educational role of public service media. In the methodological part, it defines the research methods, the theoretical background and the explanation of their application in the follow-up research part, operationalises the concept of digital literacy and defines the research sample. The research part comparatively examines the activities of the public service media BBC and Czech Television, first in the programme offer, then in the web-based educational portals. The research part concludes with an analysis of content on web-based educational portals focused on the development of digital competences, applying the DigComp framework.
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The History and the Presence of Czech Radio's Programme O Roma vakeren (The Roma Speak) - A Radio Montage
Hojný, Vojtěch ; Lovaš, Karol (advisor) ; Čeňková, Jana (referee)
O Roma vakeren (translated from Romani as "The Roma Speak") is a Czech Radio program that informs listeners about Romani life in the Czech Republic and around the world. It is produced by the Romani editorial office, which was established shortly after the establishment of the independent Czech Radio nearly thirty years ago, and by broadcasting it, the radio seeks to fulfil its role of a public service medium. In its practical part, this bachelor thesis deals with both the history and the presence of this programme in the form of a radio montage. The resulting montage is based on the answers of the programme's creators recorded by the author and archival sound recordings from the history of Czech Radio. The theoretical part of the thesis introduces the reader to the Romani national minority in the Czech Republic and presents the domestic Romani media, which almost without exception began to emerge after the regime change in Czechoslovakia in the late 1980s.
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The Content of Public Service in the Czech Republic: Public Service through the Eyes of the Membership of the Czech Television Council and the Czech Radio Council
Gleichová, Tereza ; Nečas, Vlastimil (advisor) ; Osvaldová, Barbora (referee)
The diploma thesis deals with the topic of public service, public service media and selected attributes associated with their functioning, specifically the reflection of selected topics from these areas by members of public service media control bodies - the Czech Television Council and the Czech Radio Council. In the theoretical part, it first introduces various approaches to the concept of public service, introduces the public service media, their tasks and development. It also deals with the media system of the Czech Republic, focusing mainly on the Czech public service media, their control bodies and development. It also seeks to anchor the concept of public service in Czech legislation. In short, it presents the BBC as the ideal of public service media. It also discusses the evaluation of the public service in more detail on the example of Czech Television, Czech Radio and the BBC. Finally, it identifies the current position of public service media, their tasks and problems. In its analytical part of the thesis it maps the attitudes and opinions of the members of the Czech Television Council and the Czech Radio Council regarding four monitored areas - the role of public service media in contemporary Czech society, main tasks of public service media, public service media management and...
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The position and the function of the public service radio in the age of multimedia
Trachtová, Zdeňka ; Maršík, Josef (advisor) ; Köpplová, Barbara (referee)
The master thesis The position and the function of the public service radio in the age of multimedia deals with changes of production of Český rozhlas (Czech radio) from 2005 till the present time in connection with the beginning of multimedia technologies. The most important chapteres of the theoretical part introduce definitions of basic concepts which are important basis for the analytical part: multimedia, media convergence, concept of active audience, interactivity and digitization. Another chapteres deal with public service media and technological and cultural development in the territory of Czech republic. The aim of practical part is to analyze technological changes, which happend in Český rozhlas after beginning of multimedia era, by using the method of case study. The purpose is to do complex introduction of multimedia platforms by means radio mediates its production. Another aim is to find out, how multimedia influence interaction between radio and its audience. The master thesis focus on the analysis of social networks through which Český rozhlas communicates with audience. The text also deal with the question, if beginning of multimedia era influences forms of traditional formats of broadcasting or if new formats emerge.
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Emotion expressed in public space communication
Henzlová, Markéta ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
This study focuses on the internet as a public space and explores the emotionality of this area. It is also approached as a case study which investigates the relationship between emotionality and commercialization. In the theoretical part, the concept of the public space and especially its changes that came with the internet and social networks is specified for the reader, to provide a general overview essential to the results of this work. Furthermore, the theme of the communication via internet is defined and the identification of emotions in media communication is explained in the theoretical part. The practical part analyses in which intensity the mass media use the tools of the expressibility on their facebook profiles. These mass media were purposely chosen, one being commercial and the next one the public service television, whose function is to support the social cohesiveness and to cultivate the language. The representatives are television TV Nova and radio Rádio Impuls as the commercial media, television Česká televize and radio Český rozhlas as the public service media. The findings of this thesis provide the insight into the issues and point out the difficult position of the public service media on the social networks.
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