|
|
Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
|
|
|
Company Marketing Mix
Prokeš, Jan ; Škarda, Jakub (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is definition of marketing mix of experience brasserie Pivní burza, which is engaged on the sale of draft beer for variable prices, which are changing based on demand of customers. The main points are analysis and developing the marketing mix. Then making suggestions to improvement that will help to better competitiveness of company. Concrete suggestions will be based on conducted analysis.
|
|
|
Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
|
|
|
Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
|
|
|
Marketing |Mix of Selected Hotel
Brychta, Ladislav ; Pecková, Jarmila Hnidáková (referee) ; Novák, Petr (advisor)
This bachelor thesis focuses on the analysis of the current situation of the chosen hotel located in the middle of Masaryk Circuit in Brno. On the basis of analyzes, are set proposals for improving of hotel´s marketing mix. The analysis of the hotel is based on acquired theoretical knowledge. The basis for proposals of the improvement of the marketing mix is the knowledge which is gained on the basis of the analyzes.
|
|
|
E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
|
|
|
Proposal of a New Product Launching
Kovářová, Veronika ; Ing.Marianna Ďurašková (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor´s study called "Proposal introduction a new article market on home product" is an analysis of releasing a new product line "Unišek +". Le Cheque Déjeuner Group, s. r. o. is releasing this product to a Czech market. The first part compiles theoretical solutions for a market plan creation. That means specific methods used for creating a situational analysis and detailed analysis of fundamental parts of the market mix – called 4P ( product, price, place, promotion) - for the right selection of a marketing strategy when implementing a new product line. The second part is more practical and it characterises a company mentioned above, and also suggested working hypothesis.
|
|
|
Marketing Mix of a Company
Hudec, Martin ; Chlebovský, Vít (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on marketing mix of family viniculture. The theoretical part defined basic marketing concepts and variables of marketing mix. The analytical part contained detailed analysis, which are source for proposed part like a ways for improving of the marketing mix of the viniculture.
|
|
|
Proposals for Marketing Mix Elements Improvement
Kadlecová, Nikol ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on proposal for improvement of the marketing mix of education agency SOVA STUDIO, which is division in the company SOVA SYSTEMS Č.R., spol. s.r.o. Theoretical part explains basic concepts of marketing and marketing tools. In the analytical part SWOT analysis is performed on the company and the current situation of marketing mix including the usage of the marketing tools. Based on the results the final part contains propasal for improving the marketing mix.
|
|
|
The Proposal of Company Marketing Mix
Němcová, Monika ; Prudil, Tomáš (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement.
|
guest ::
