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Monetization of Online Content and Its Effect on the Reception of Blogs
Novotný, Marek ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
"Monetization of the internet content and its effect to the blogs reception" diploma thesis deals with journalism on the verge of the second decade of 21st century. Thesis describes changes, which are happening right now. It focuses on problems faced by traditional media and possibilites which are being opened for more agile on-line media. With the help of public opinion surveys, it shows views of the media consumers as well as those of media producers representatives. It also maps possible ways to monetize content as is advertising model, micropayments model, freemium or paywall and expounds advantages and disadvantages of each of them. In the next part it shows, how the monetization is used on different case studies, such as web server Motejlek.com, Slovakian media content subscription system Piano and successful American project The Huffington Post, which combines news aggregator with comments section and blogs. In its end the thesis is using the gathered knowledge and data to show strategies, which might be useful in today's fast changing world of media and on the other side shows weaknesses of some other concepts which author of the thesis doesn't accept as viable. Keywords Aggregator, blog, advertising, micropayments, monetization, Murdoch, new media, Piano, paywall
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Principles of Information Economy and Impact of IT on Company's Value-Added: A Cross-Industry Analysis
Láníček, Adam ; Cahlík, Tomáš (advisor) ; Polyák, Oliver (referee)
The industrial age was bound to end when the microprocessor was invented. Even though the classical economic theory applies for today as well as for the 1960s, the last thirty years were symptomatic by the change of the fundamental characteristics of the economy and information technology plays a key role in this process. The aim of this thesis was to describe the principles and micro- and macroeconomic phenomena present in the New Economy of today, the challenges that the companies face in this environment and, finally, to conduct a cross-industry analysis on the impact of IT on company's performance, namely value-added. The empirical results did not show any clear patterns among the industries and therefore no significant relationship between the share of information technology assets of total assets and company's value-added could be proven. One of the reasons for that could be the technical issues regarding the statistical measurement of IT which also remains the biggest challenge for the researchers in this field.
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How to Create Self-Driven Education: The Social Web & Social Sciences, Coursera & Khan Academy 2014 Case Study
Růžička, Jakub ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
This diploma thesis is concerned with the possibilities of the social web data employment in social sciences. Its theoretical part describes the changes in education in the context of the dynamics of contemporary society within three fundamental (interrelated) dimensions of technology (the cause and/or the tool for the change), work (new models of collaboration), and economics (sustainability of free & open-source business models). The main methodological part of the thesis is focused on the issues of sampling, sample representativeness, validity & reliability assessment, ethics, and data collection of the emerging social web research in social sciences. The research part includes illustrative social web analyses and conclusions of the author's 2014 Coursera & Khan Academy on the Social Web research and provides the full research report in its attachement to compare its results to the theoretical part in order to provide a "naive" (as derived from the social web mentions and networks) answer to the fundamental question: "How to Create Self-Driven Education?" Powered by TCPDF (www.tcpdf.org)
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Internet business specifications
Rýdel, Tomáš ; Očko, Petr (advisor) ; Lipková, Helena (referee)
(in English): The main goal of diploma thesis is to describe the internet business specifics with focus of identifying the causes of success or failure of companies on the Internet. At the theoretical level in context of thesis is to characterize the influence of the Internet on business principles and give to the reader a complete picture of its impact on current business. Following the main aim of the theses will need a virtually explore the possibilities which offer 21st century in the integration of modern business tools that allows smoother access to corporate infomation and knowledge and If their effective optimatization is the key to a uccessful business on the internet. The contribution of this thesis is to evaluate the practical challenges for companies which brings continual development of information and communication technologies that can be used for support of decision making in selecting an appropriate combination of business tools.
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Monetization of Online Content and Its Effect on the Reception of Blogs
Novotný, Marek ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
"Monetization of the internet content and its effect to the blogs reception" diploma thesis deals with journalism on the verge of the second decade of 21st century. Thesis describes changes, which are happening right now. It focuses on problems faced by traditional media and possibilites which are being opened for more agile on-line media. With the help of public opinion surveys, it shows views of the media consumers as well as those of media producers representatives. It also maps possible ways to monetize content as is advertising model, micropayments model, freemium or paywall and expounds advantages and disadvantages of each of them. In the next part it shows, how the monetization is used on different case studies, such as web server Motejlek.com, Slovakian media content subscription system Piano and successful American project The Huffington Post, which combines news aggregator with comments section and blogs. In its end the thesis is using the gathered knowledge and data to show strategies, which might be useful in today's fast changing world of media and on the other side shows weaknesses of some other concepts which author of the thesis doesn't accept as viable. Keywords Aggregator, blog, advertising, micropayments, monetization, Murdoch, new media, Piano, paywall
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Design a suitable e-commerce software solution
Pekárek, Miroslav ; Střížová, Vlasta (advisor) ; Stoilov, Martin (referee)
The purpose of this paper is to summarize current knowledge about electronic trading and to outline the benefits and drawbacks of potential software solutions in electronic trading. This paper is focused not only on theoretical findings and bases, relating to electronic trading, but also on the possibilities of establishing such trading within the confines of the Czech environment. Its goal is to select a suitable open source software solution for electronic trading based on predefined criteria and to warn of potential challenges relating to it. This paper should contemporaneously serve to help an individual interested in establishing electronic trading to decide which solution is the most appropriate, even if he/she selects a product that is not open source. This should serve, in such a case, as a methodical set of instructions that guides the individual to select the correct solution. Among other aspects, this paper should also help an individual interested in electronic trading to decide, whether or not an open source solution is suitable, and if there is any merit in exploring this option.
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Marketing and the media in the new economy
Di, Alina ; Štědroň, Bohumír (advisor) ; Skokanova, Dagmar (referee)
For the last couple of decades marketing and the media have been successfully cooperating together hand in hand improving business management around the world and setting new goals for companies to reach. Innovations in both areas have challenged current world of business and developed new approaches to theories of profitable companies. One of the main goals of coordination of media and marketing is to get familiar and closer to people and influence their decision making process. This paper is analyzing impact of media marketing on costumers' behavior in the new economy, exploring original and most popular advertising campaigns among consumers and measuring dependence on advertisement and promotion focusing on "old" and "new" media.
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The role of e-business and ICT and its support in the European Union
Nechala, Marek ; Novák, Jan (advisor) ; Derfler, Václav (referee)
Thesis identifies the role of e-business and ICT in the economy of the present European Union and their function in increasing EU's competitiveness in the world's economy. It maps and evaluates help of the public sector of the European Union for this important component of modern economy. Thesis also describes current state of e-business and ICT both in the European Union and the world and outlines their probable future development.
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e-Business and ICT - tools for competitiveness of the EU
Nechala, Marek ; Abrhám, Josef (advisor) ; Bič, Josef (referee)
The thesis identifies the role of e-business and ICT in the economy of the present European Union and their function in increasing EU's competitiveness in the world's economy. It maps and evaluates help of the public sector of the European Union for this important component of modern economy. The thesis also describes current state of e-business and ICT both in the European Union and the world and outlines their probable future development.
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