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The impact of international linkages on the behaviour of environmental non-governmental organisations
Suchá, Magdaléna ; Weiss, Tomáš (advisor) ; Tomalová, Eliška (referee)
Master's Thesis Magdaléna Suchá Summer 2021/2022 Abstract The growing number of NGOs has also resulted in the growing interest of academics in them. However, the available literature on NGOs suffers from several weaknesses. For example, researchers do not substantially reflect the influence of international linkages on organizational behavior. The theory of sociological institutionalism, which is the theoretical framework of this thesis, assumes that through contacts and the influence of exposure to international structures, the institution changes and with it its behavior. The aim of this thesis is therefore to find an answer to the question of whether it is indeed the different degrees of institutionalization of organizations that manifest themselves externally in different behavior. The answer to the question is sought through an analysis of the behavior of two differently internationally institutionalized NGOs linked by their subject of interest - the environment. The first organization is the Greenpeace Czech Republic, the Czech branch of the international NGO, while the second NGO is Hnutí DUHA, which has its roots purely in the Czech Republic. The first part of the thesis introduces the theory of new institutionalism with a focus on its concrete form - sociological institutionalism, followed by a...
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Construction of Role and Importance of Non-profit Sector in Czech Public On-line Sphere
Semrádová, Eliška ; Vochocová, Lenka (advisor) ; Nečas, Vlastimil (referee)
How is the role of non-profit organizations constructed in the Czech online sphere? This diploma thesis tries to answer this question based on a content analysis of articles in the six most-read online newswebsites in the Czech Republic and users' discussions connected to them in 2015-2019. The theoretical basis of the work is the media construction of reality, which the author tries to apply in practice to the topic of the non-profit sector using the method of media framing. Qualitative content analysis in the research succeeded in revealing four main frameworks by which Czech online news views non-profit organizations. The four frameworks also emerged from the analysis of user discussions under the articles. The comparison of these findings provided the author with the opportunity to find out how the discussant brings diversity to the Czech non-profit sector's media representation. The thesis's conclusion is devoted to evaluating the most critical research findings, which the author incorporated into the context of existing academic research of media representation of non-profit organizations in the news. As non-profit organizations' role in society is mostly influenced by the public image, this work provides comprehensive information on the roles that Czech online news and its readers attribute...
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Problems and Solutions Associated with Financing of NGO Operating in Social Services Focusing on Social Exclusion
Kořínková, Nikola ; Průša, Ladislav (advisor) ; Dohnalová, Marie (referee)
The thesis covers problems and solutions associated with the financing of a non-profit organization operating in the area of social services focusing on social exclusion, primarily the social exclusion of Roma minority. In the first part, there are areas associated with this problematics developed. They are the influence of the external environment on the (primarily financial) functioning of the organization from the perspective of the organizational theories, civil society and civil society organizations, social services, Roma minority, fundraising for NGOs and financing of social services. The second part uses a case study to examine how a specific NGO where all the areas mentioned above are interlinked, deals with its financing. Data were obtained from interviews with employees of the organization and through document analysis.
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Effects of multiculturalism on civil society organizations
Michalíková, Lenka ; Moree, Dana (advisor) ; Navrátil, Jiří (referee)
Diplomová práce zjišťuje, jak nestátní neziskové organizace zabývající se migranty (NNO) do jeho používání. Do práce byla zahrnuta rovněž perspektiva zástupců státní správy, kteří by dle teorie vzájemné závislosti mohli mít významný vliv na vnímání a používání výrazu multikulturalismus ze strany NNO. Dále se práce věnuje hodnocení spolupráce mezi NNO a v němž navazuje na vybrané diplomové práce z Katedry studií občanské společnosti. Během sběru dat vypukla tzv. uprchlická krize, jejíž možný efekt na zkoumanou problematiku je také součástí práce. Stěžejní část práce tvoří kvalitativní výzkum, který byl den metodou polostrukturovaných rozhovorů a byl doplněn obsahovou analýzou dokumentů NNO a státní správy.
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Use of the internet for fundraising in non-governmental organizations
Apoštol, Ladislav ; Vávrová, Hana (advisor) ; Mikan, Pavel (referee)
The aim of this Master´s Thesis is to analyse the way in which non-governmental organizations approach the use of the internet for fundraising. The Master´s Thesis explores attitudes of non-governmental organizations towards this medium as well as the factors that motivate these organizations to use the internet. In order to achieve the aim the author carried out qualitative research based on semi-structured interview attended by representatives of a total of ten selected non-governmental organizations. The results show that non-governmental organizations use the internet for fundraising, however there are considerable gaps in their effectiveness. Online fundraising does not entail a significant financial source. Non-governmental organizations use the internet mainly to build a relationship with their supporters. Online fundraising is therefore seen as a complement to classic fundraising methods that still dominate in case of Czech non-governmental organizations.
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Strategies that non-profit organizations can use for the establishment of a social enterprise
Bernášková, Kristýna ; Dohnalová, Marie (advisor) ; Deverová, Lenka (referee)
The Diploma thesis deals with the possible strategies that non-profit organizations can use for the establishment of a social enterprise. These strategies were designed on various relationship models non-profit and social enterprise can have. These models are different in the extent to which social enterprises and non-profit organizations share social and economic activities. These models and also possible motivations of non-profit organizations, which lead to the establishment of a social enterprise are described in the theoretical section. In the practical part, these models are applied to the decision-making process of non-profit organization Life 90, z. ú., which is planning to establish a social enterprise. is evaluated considering its pros and cons from the point of view of non-profit organisations.. These findings and each model and its applicability for Czech non-profit organizations were evaluated as a result of my thesis. KEY WORDS Social entrepreneurship, non-profit organizations, NGOs, commercialization, hybridization, case study, EMES International Research Network
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Golden Circle of Fundraising
Freimann, Petr ; Moree, Dana (advisor) ; Muhič Dizdarevič, Selma (referee)
Fundraising is one of the most critical disciplines regarding the nongovernmental organization's market nowadays. Those who will master it are going to win the competition for the sustainability and freedom through the partnerships with the (major) donors. This thesis defines core of this process, it means the relationship between the NGO and it's fundraiser, and subsequently, between the fundraiser and any potential donor. Moreover, we are going to talk about the behavioral economy and couple of ways how we can use it in terms of Fundraising. Then the last part describes a bit from the Guerrilla marketing cuisine, as we can't do anything properly since we don't have any publicity about it.
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Czech Women's Lobby: case study presentation of agenda settings and goals
Svatošová, Michaela ; Kolářová, Kateřina (advisor) ; Štogrová Jedličková, Petra (referee)
The aim of my thesis is on the example of network organization Czech Women's Lobby (CWL), demonstrate and analyse major issues of contemporary Czech women's NGOs communicated via Facebook, and what is the reception to them from ranks of the Facebook community. On basis of these themes, it will be analyse the relationship between what CWL considers as burning topic and what is considered crucial by the Facebook community. The subject of study is the way of Facebook usage in promoting CWL's values and goals and targeted changes on political and social levels. The theoretical part presents and explains key concepts and terminology, such as cyberactivism, civil society and active engagement within cyberspace. The empirical part describes the methods of research and research data processing. The final part includes the quantitative analysis of Facebook posts followed by the qualitative analysis of chosen aspects of Facebook communication in relation to its use for activist purposes. The list of recommendations for effective Facebook communication is attached at the end of this work. Keywords: activism, cyberactivism, internet activitsm, Čzech Women's Lobby, Facebook, social network, new media, NNO
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Evaluation the Effectiveness of Investments in Human Capital in Non-Governmental Organizations
KAMLACH, Jaroslav
The target of my thesis is the evaluation of the effectiveness of investments in human capital in the selected non-governmental organization (NGO). I achieve that through the simple questionnaire, which shows the number of employees of the organization, the way and the size of investment and also the evaluation of their utility. The selected NGO is compared with another 2 similar organizations in the table. The issue of the non-for-profit sector is for most people almost unknown. Even the mere inclusion into the national economy can be often an unsolvable problem, because borders between the for-profit and non-for-profit sector are often mutually intersected. Today's trend is that the greatest advantage is the human capital. The selected organization is analyzed mainly in human resources their financing, education and motivation. The conclusion of my thesis advises that organization, how to more effectively invest to their employees.
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