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The Prague Real Estate Market
Chovanec, Roman ; Krejčí, Filip (advisor) ; Milek, Lubomír (referee)
This thesis is an analysis of the major segments of the real estate market in Prague. It covers office, retail, industrial, hotel and residential real estate and the investment market behind these segments predominantly from the perspective of an institutional investor. In the thesis, theoretical fundamentals behind real estate development are connected to the present state of the market. The thesis provides an overview of the supply and demand, prices, yields, vacancy rates and major trends or developments in each segment. The analysis of the present state of the market is also connected to the economic crisis. The thesis covers both the reasons behind the depressed and dormant state of the market and emerging trends into the years ahead.
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Specifics of accounting and final accounts by the hotels
Pavlasová, Lenka ; Müllerová, Libuše (advisor) ; Rauš, Jiří (referee)
Hotel is an enterprise with a wide range of services for tourists and this thesis focuses on the description of the activities of the accounting point of view. In the first part of thesis I define the development of tourism, which of course belongs to the hotel. In the next part I attend to legislation, which is used in the operation of the hotel. I next describe the accounting specifics of the hotel activities, and finally dealing with the final accounts by the hotel.
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Marketing of spa hotel services
Vaňková, Lucie ; Střítecký, Rudolf (advisor) ; Frková, Ludmila (referee)
My thesis are focused on importace of marketing application through marketing analysis of the spa hotel that is occured in dynamical competitive environment. In the first chapter of my thesis are represented theoretical marketing ressources in a field of health services that leads to beneficial market position of enterpreneur entity. In the next chapter, marketing mix analysis, micro and local analysis and following evaluation of enterpreneurs competition situation are accomplished. This chapter comes out of internal resources of spa hotel afforded from marketing departement representative. The final chapter includes analysis evaluation towards to theoretical marketing knowledge.
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Management and organisation of the hotel Residence Agnes
Tasci, Iulia ; Indrová, Jarmila (advisor) ; Kiráľová, Alžbeta (referee)
The aim of Bachelor's paper is to analyse the methods and types of management and organisation of the hotel Residence Agnes. First part contains theoretical material, main definitions, classification of the hotels and types of management. Second part is consisted of practical using of the types of management, of analysis of organisation and management and of few advices for improving the situation in the future. Last part has a small guide about opening a hotel and some tips for doing it well. It is a some kind of summary of all knowledge got during the Bachelor's degree studies.
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Creation of a holiday package in the context of domestic tourism
Pfauserová, Lenka ; Petrů, Zdenka (advisor) ; Netková, Jarmila (referee)
This thesis is focused on issues relating to the activities of travel agencies, namely the creation of the product in the context of domestic tourism. Its aim is to create a holiday package that will be able to compete in the competition and will enjoy the interest of many people. The southern part of the Pilsner region is the final destination, it has a big potential for a tourism developlment due to numerous historical sights and beauties of nature.
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Analysis of Marketing Mix Tools of the Hotel U Města Vídně
Bednářová, Zuzana ; Luštický, Martin (advisor) ; Vitovská, Helena (referee)
The bachelor thesis analyses currently used components of the marketing mix of selected hotel. The thesis is primarily focused on the analysis of the communication mix. It also analyses the organization macro-surroundings and micro-surroundings and it tries to define the profile of typical guest of the hotel and his/her needs with regard to the marketing mix. On the basis of synthesis of ascertained information it suggests the conceivable recommendations.
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Marketing strategy of a chosen travel trade company
Voldřichová, Michala ; Petrů, Zdenka (advisor) ; Vaňková, Jana (referee)
The diploma thesis "Marketing strategy of a chosen travel trade company" deals with the situation in a spa hotel Royal. The aim of the diploma thesis is to elaborate the situation analysis of the hotel, to describe and evaluate the contemporary marketing strategy and to make suggestions for the further strategy improvement. The diploma thesis is divided into two main parts -- theoretical and practical. The theoretical part is focused on important definitions of marketing strategy and on the procedures needed for the right chosen marketing strategy. The practical part deals with the current situation in the spa hotel Royal. It includes the elaboration of situation analysis, the description of contemporary marketing strategy including marketing mix and the suggestions for further improvement and development.
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The cooperation functions in tourism company activities in relation to the specialization of coosen company
Karkoš, Jaroslav ; Indrová, Jarmila (advisor) ; Marešová, Eva (referee)
The submitted thesis deals with the luxury 5-star hotel Radisson SAS Alcron. Its aim is to analyse the level of cooperation of the hotel, to suggest potential steps to its improvement, and also to find idle possibilities of cooperation which the hotel could apply in its entrepreneurial activities. The purpose of the thesis is also to asses to what degree the cooperation is influenced by specialization. The whole text is divided into 5 chapters whereas each of them deals with cooperation on different level, starting with international, through national to regional cooperation in tourism, and ending with an analysis of the cooperation of the hotel.
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Marketing hotelu Mövenpick
Jachninová, Kateřina ; Mottlová, Libuše (advisor) ; Veselý, Pavel (referee)
Práce se zabývá využitím marketingu v hotelovém provozu. Charakterizuje marketing služeb, marketing cestovního ruchu a pohostinství. Práce se zaměřuje na aplikaci marketingové strategie hotelu v praxi, analýzu vnitřního a vnějšího prostředí hotelu, na zjištění silných a slabých stránek, příležitostí a hrozeb. Náplní práce je také analýza spokojenosti zaměstnanců a hostů hotelu Mövenpick.
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