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Lettering and the ways of implementing it in practice
Engelová, Kateřina ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
The focus of this bachelor thesis is lettering as a very specific part of graphic design, which has been experiencing certain boom in the last couple of years thanks to its authenticity and generally thanks to the trend of returning to the values of hand made products as a contrast to mass production. First part of the thesis is focused on defining and clarifying some expressions related to lettering, such as hand-lettering, typography, calligraphy and modern calligraphy. It also describes different methods as well as the tools and media which can be used in lettering. At the same time, it approaches some of the basic rules and work processes, of which the process of transferring traditional hand-lettering into a digital form is mentioned in more detail. The practical part deals with a few primary areas in which lettering can be used, particularly selling designs through print-on-demand websites, databanks, intermediaries, custom work and finally, a self-owned online shop. Presenting practical examples, it tries to show advantages and disadvantages of these different areas. The main benefit of this thesis is in a united view on lettering as a stand-alone field and profession in which many designers have made their living.
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The Uberization of banking in the Czech Republic
Žitka, Miroslav ; Teplý, Petr (advisor) ; Plíva, Rostislav (referee)
The thesis aim is to introduce, define and categorize new trends reaching a global finance World and assess and evaluate their impact on banking sector as a logical conglomerate of large market players. A key focus is paid on several recently appearing important trends such as digitalization, commoditization, globalization and uberization. Additionally; further objective targets emerging regulatory requirements directly related to overall banking industry. A final section analyses financial performance of banks registered in the Czech Republic.
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Choose authentication method for logging in to the electronic banking at the same time as cancellation of GRID cards authentication
Mazák, Matej ; Doucek, Petr (advisor) ; Veber, Jaromír (referee)
The aim of this Master thesis is to choose appropriate authentication method for logging in to the electronic banking. The chosen solution will serve as an additional factor for authentication and authorization of client and at the same time as the replacement of the outdated security method GRID card. Development and direction of the electronic banking is explained in the theoretical part of the thesis. Further on, the advantages of this channel that are provided to clients and bank, are described. Some of the trends which daily affect the direction of the electronic banking are also described. Security is very important part of the electronic banking and that is why it is mentioned in the each part of this thesis. The practical part contains proposed cancellation procedure of GRID cards and proposal of the new solutions that could replace them in the future. It also contains selection and description of evaluation criteria and multi-criteria evaluation of the selected solutions. Saaty method and scoring method were used to determine the weight of the particular criteria. Conclusion of the thesis compares achieved results of the individual authentication methods and assets of this Master thesis.
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17th Meeting of the National Commission for Services of the Slovak Republic
Procházková, Petra ; Chodounská, Alena
Národná komisia pre služby (dále jen NKS) je poradním orgánem ředitelky Slovenské národní knihovny. Cílem NKS je rozvoj knihovnicko - informačních služeb a navázání mezinárodní spolupráce. Členy komise se stali nejen zástupci Národní knihovny ČR, ale od roku 2009 také zástupci NTK. Komise zasedá alespoň jednou ročně a zabývá se předem stanovenými otázkami. Náměty, které vznikají z její činnosti jsou předkládány ředitelce Slovenské národní knihovny a ředitelům ostatních knihoven zastoupených v komisi. XVII. zasedání proběhlo v Slovenskej pedagogickej knižnici v Bratislave. Zástupci NTK v komisi aktivně participují, vyjadřují se k probíraným tématům a přináší příspěvky shrnující zkušenosti z oblasti služeb NTK. Letošní zasedání bylo zaměřeno na prezentaci projektů digitalizace v SNK, knihovní služby, EIZ a aktuální problémy knihoven. Účast zástupců Národní technické knihovny na Národní komisi pro služby SR má velký význam nejen pro výměnu zkušeností a vzájemnou inspiraci, ale také pro navazování kontaktů a vzájemné spolupráci.
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Digitization and its impact on the print media. Case study of selected Czech periodicals.
Bílková, Barbora ; Řehořová, Irena (advisor) ; Poštulka, Filip (referee)
This thesis deals with the influence of digitization and electronic media on print media. It shows the progress of development of the digital, its constant growth and transformation of getting public information, especially by particular theories of Marshall McLuhan, Jay David Bolter, Richard Grusin, Alessandro Ludovico and another authors dealing with the issues of media and digitization. The thesis shows a brief media development and the largest part is devoted to the digitization and remediation of the media. The central part is assessing the impact of digitization and the advent of electronic media on print media. It is shown how the print media deal with digitization. In the practical part of my work, it should find out how the print titles of the Czech market are, how are they affected by increasing digitization of media and how they try to deal with this aspect of trying to cope. All of these issues are shown in three cases, the daily newspapers Mladá Fronta DNES, Lidové noviny and Hospodářské noviny, which are the ones of the most important media in Czech republic, which have their printed version, with which they began. With digitization, however, they were forced to start also with their electronic versions. Key words: digitalization, electronic media, mass media, print media, electronic...
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Facing new challenges of digitalization in internal communications
Iltis, Martin Erik ; Poucha, Tomáš (advisor) ; Vranka, Marek (referee)
How do organizations communicate to employees in the digital era? And how do they meet their specific needs? This work aims to map the complex knowledge of organizational communication in the context of current trends which have a major impact on organizational communication. Due to technological progress and new digital tools, internal communications are facing new challenges of losing interest and reach of their audience, i.e. employees. In the theoretical framework of this paper, the attempt was to introduce the general idea of communication within an organization, its functions, objectives and strategy. In the following chapters I have introduced the channels which are widely used when reaching to employees. As evaluation of effectiveness plays an important role in this domain, I have pointed out the key metrics which communicators should focus on when measuring internal communications. Communication in the digital era is no doubt a challenge and must change in order to meet the specific needs of the target group, however, what if the challenge lays not in the channel but in the target group? In the practical part I have introduced an example - a multinational company Siemens AG recently introduced a digital tool to share information with its employees - a mobile application. As a major part of...
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Google art project: importance and contribution of the media coverage of cultural heritage
Jíchová, Eva ; Dolanský, Pavel (advisor) ; Štoll, Martin (referee)
Nowdays, cultural institutions use modern ways how to communicate to people. Institutions tend to be interactive and engaging attendes to expositions. Technological improvements bring even new kinds of art pieces presentation. Thesis focuses on virtual gallery concept, called Google Art Project. Concept brings selected art pieces from art colection institutions. Google Art Project has given opportunity to use high quality technology to upload institutional works for free. In fact platform enables closer interaction than before. Work gives complex understanding on project technical and organisational point of view. Further focuses on Czech Google partnership organisations, stress is put on mutual perception of cooperation, technological tasks, views, whole project contribution and at the same time on Google Cultural Institute communication.
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Czech Commercial Banks' Net Interest Margin Analysis with Regards to the Changes of Recent Years
Brousil, Martin ; Teplý, Petr (advisor) ; Katuščáková, Dominika (referee)
Czech Commercial Banks' Net Interest Margin Analysis with Regards to the Changes of Recent Years Bachelor thesis Martin Brousil Abstract The rapid development of digital technologies in recent years has influenced the whole business world, with the banking industry being no exception. For banks, it has brought many advantages, such as greater cost efficiency or higher availability of information about clients, but also new challenges for their business models and a growing number of direct and indirect competitors. This thesis analyzes the most salient trends present in the industry: the digitalization of banking, the growing competition, a shift in customer preferences and the stricter regulation of the banking business. Further, it focuses on the decreasing interest rate margin of Czech banks and attempts to find its causes. The size of bank, its cost efficiency and operational risks are identified as important determinants of the margin and also GDP growth and the degree of competition within the sector are found to play their roles in the determining process. At the end, the results are used and the qualitative and quantitative trends are linked together, since, as the author argues, a close relationship between them exists. Keywords Banking, Clients' Preferences, Competition, Digitalization, Regulatory...
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European Union information policy at the time of the Bangemann's activities in comparison with USA
Mikanová, Helena ; Vlasák, Rudolf (advisor) ; Očko, Petr (referee)
(in English) The thesis "Information Policy of European Union in Bangemann's activities period in comparison with USA" is devoted to the Information policy issue applied by the European Union and the United States of America. The thesis structure is defined at the earliest; afterwards the basic terms are followed. The thesis describes the European Union history, which provides context needed to be able to understand the European Union Information policy. The description and evaluation of the European Information policy in Bangemann's activities period in comparison with USA in the same time period and the possibility of mutual utilization of pros of the Information policy of both countries is the aim of this thesis. The following part is occupied with the comparison of EU and USA Information policy at the beginning of 21st century.
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