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Corporate social responsibility
Priesterová, Lucia ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main goal of this Diploma thesis is to find out, on the basis of research, how the companies from Czech and Slovak Republic perceive and apply in praxis the concept of corporate social responsibility. The work consists of theoretical and practical part. The theoretical part is included in the first three chapters. The first chapter defines the term CSR and illustrates the historical development of social responsibility. The second chapter presents various theories and approaches in the area of CSR, describes the main as well as alternative concepts of CSR, advantages and disadvantages for the firm which decides to behave socially responsibly. It also mentions the approach of the European Union and the debate if the concept of CSR should still remain voluntary. The third chapter is focused on CSR in the company's praxis. It describes the pillars of CSR, explains the terms like corporate ethics or corporate philanthropy as well as the instruments for measurement and evaluation of corporate social responsibility. The practical part is contained in the last fourth chapter. It follows the done research among the companies from Czech and Slovak republic which main aim is to find out if there exist some differences in approach to CSR among the companies on the basis of their owner's structure, size or branch of enterprise. Consequently, the conclusions about the posture and an approach of Czech and Slovak companies are done from the results of research. It also emphasizes the areas where the companies do very well and areas where exists a space for an improvement.
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The Transmission of CSR in Multinational Corporations
Malá, Simona ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This final thesis is dealing with transmission of CSR strategy in transnational corporations. The first theoretical part offers an introduction and explanation of CSR and several models are discussed. The transmission of the concept is analyzed in companies Tesco and Vodafone in the United Kingdom of Great Britain and Northern Ireland and in the Czech Republic. At the end the primary hypothesis is confirmed, i.e. main goals and strategies are developed in a parent company and transformed to other countries with respect to the situation on the market.
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Analysis of CSR activities of T-Mobile Czech Republic, a.s.
Ježková, Ivana ; Mikeš, Jiří (advisor) ; Ladmanová, Monika (referee)
The Master's thesis deals with a question of corporate social responsibility. The thesis is divided into two main parts. The theoretical and methodological part explains main terms related to CSR, introduces important organizations oriented on CSR and describes standards of corporate social responsibility that can be followed. The first part is also supplemented with interesting data gained in public opinion research on the theme of CSR and its public perception. In the practical part, there are analyzed CSR strategies of two companies: T-Mobile Czech Republic, a.s. and IBM Czech Republic, spol. s r.o. Individual activities are classified into three basic pillars of corporate social responsibility. Approaches of these two companies are compared and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.
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Analysis of corporate social responsibility of ING
Marvanová, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Thesis contains basic informations and definitions of CSR, its history, contemporary activities and main advantages as well as disadvantages. Except that are described possibilities of implementation, measurement and evaluation of it in a company. The second part is concerned with the attitude of ING to corporate social responsibility globally as well as in Czech republic. At the end is a short questionnaire.
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Corporate responsibility as a part of company strategy
Pavelčíková, Katarína ; Dušková, Iva (advisor) ; Soukupová, Jana (referee)
The main topic of thesis is the issue of corporate social responsibility, which gradually acquires new fans and so is gaining importance. The first part aims to describe the basic characteristics of the concept and then clarifying the procedure for the incorporation of social responsibility to the main business strategy. Latest part of the theoretical part points to need to distinguish from the concept of corporate philanthropy and Public Relations. The practical part of the thesis describes long-term strategy of Nike, Inc., which own activities manage not only meet the requirements of all stakeholders, the company but the promotion of own business and the industry in which the enterprise operates. The author wants to point out in the thesis that implementing corporate social responsibility into the strategic plan can help every company to gain competitive advantage and support the community, which is part of.
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Transnational corporations and their social responsibility
Janda, Jan ; Jiránková, Martina (advisor) ; Procházková Ilinitchi, Cristina (referee)
Transnational corporations have become economic superpowers and their number is still increasing. Their influence is undeniable. Their activities penetrate into all corners of society, including the social and environmental area. However, their impact is not always perceived in a positive way. This bachelor thesis deals with the regulation of companies whose activities have crossed their homeland borders and its aim is to describe the change in behaviour of transnational corporations and reveal their real reason for being socially responsible.
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Analysis of energy-saving campaigns in the Czech Republic
Rudolfová, Jana ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
This bachelor thesis analyzes energy-saving campaigns, which have taken place so far or are taking place at the moment in the Czech Republic. The thesis is focused only on the campaigns of the four largest energy companies in the Czech Republic, namely ČEZ, RWE, E.ON and PRE. The aim of this thesis is to describe particular ways and tools of marketing communication, which energy companies use for their energy-saving campaigns and through a questionnaire survey to find out what attitude Czech people have towards the issue of energy savings, whether there is an awareness of the existence of energy-saving campaigns in Czech society and whether Czech people are interested in information regarding this issue and also interested in this type of campaigns. The thesis is divided into two parts -- theoretical and practical. The theoretical part is focused on the explanation of marketing terms and companies' social responsibility terms, related to the topic of this thesis, which are very helpful for final understanding of the practical part. The practical part describes reasons for creating energy-saving campaigns, the situation in the market of electricity and natural gas and offers analysis of selected energy-saving campaigns. The practical part also includes the aforementioned survey.
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Communication Model of Local Nonprofit Project
Těhlová, Milada ; Hucková, Barbara (advisor) ; Hanzlík, Jan (referee)
Bachelor's thesis "Communication Model of Local Nonprofit Project Festival One World Benešov 2011" is focused on theory of communication model that involves analysis, targets, target groups, strategy, tactics and evaluation and consequent application of theoretical model on local nonprofit festival type project. In the theoretical part, the formation of communication model is depicted. The part concerned with corporate social responsibility and fundraising is detached and scrutinized more closely. One of the chapters is also devoted to sponsoring. Furthermore, the thesis describes the human rights documentary film festival One World, its specifics and the manner of functioning in the relationship towards the regional festivals, which take place within the frame of One World. Regional festival One World Benešov 2011 is inspected in more detail. The practical part concerns itself with employing the theoretical model on the regional festival One World Benešov 2011. The issues discussed involve assessment of practical application of communication model and overview of advices and recommendations for festival year 2012.
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Vliv měkkých faktorů na úspěch podnikové strategie
Garaj, Juraj ; Neumaierová, Inka (advisor) ; Vrbský, Petr (referee)
This thesis elaborates on the influence of soft factors on the success of business strategy, based on the hypothesis that the area of corporate social responsibility is viable tool to manage them in conjunction with the method of balanced scorecard. The aim of this thesis is to find this conjunction and apply it to praxis. Theoretical part describes the balanced scorecard and tries to connect it with CSR and the concept of shared value, which are as well characterized. Practical part analyses the strategy of corporate social responsibility of Ceska sporitelna and connects it with its business strategy. The result is a strategy map of CSR strategy of Ceská sporitelna, which shows relations between relevant targets. Research methods are analysis and synthesis.
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Employment satisfaction with the corporate social improvement
Jókaiová, Martina ; Surynek, Alois (advisor) ; Lukeš, Martin (referee)
Diploma work has a theoreticaly-empirical character. Theoretical part is divided into three following chapters and their subchapters. It specifies and explains basic terms connected with corporate social policy, social improvement of employees, employment benefits, as well as the impact of economy crisis on social care. The main target of empirical part is to find out, how the structure of employment benefits changed in comparisson with the time before crisis, what influence did it have on the satisfaction of the employees, and on their attitude towards the company. The centre of the work is the analysis of the results of the survey. The survey was completed using form disquisition. In the closure of the work are evaluated specified anticipations and recommendations, how to make program of employment benefits efective, so the employees are satisfied as well as the employer itself.
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