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Trends in corporate IS - Green IT
Vojtková, Erika ; Basl, Josef (advisor) ; Gála, Libor (referee)
The theme of this thesis is one of the latest trends in IT -- Green IT. For companies implementation of green IT means not only acknowledging its responsibility towards society and environment, but also substantial financial benefits and improved public perception of their business. There are several motivations for companies to go green. Green IT initiatives are increasingly supported by the legislation and various standards. Different procedures and approaches to help companies in their transformation are developing as well. The objectives of this thesis include the identification of key players, the benefits and barriers to green IT, and new opportunities. The aim of this thesis is to bring a comprehensive view of the green IT trend and provide enough quality information to obtain an overall view of the green IT trend and a possible basis for deeper interest in the subject. Another objective is to analyze the frameworks used for the implementation of green IT initiatives in organizations. The achievement is approached through research and analysis, and information available in the literature, published reports and websites dealing with green IT were used. Thesis contribution lies particularly in analysis of green IT frameworks, within which there was evaluated their interests in terms of green IT waves, green IT objectives, their use in the process of implementation green IT solutions, their locus and other attributes.
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Current Trends in Corporate Social Responsibility
Šimčíková, Eunika ; Zamykalová, Miroslava (advisor) ; Pencová, Barbora (referee)
The aim of the thesis is to identify current trends in the field of Corporate Social Responsibility (CSR). The theoretical part of the paper deals with the evolution of CSR, the basic conceptual approaches, motivation of companies to adopt responsibile business pracitices, and the dominant global trends. The practical part assesses the relevance of CSR trends for one of the world's largest companies - General Electric.
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Analysis of Job Satisfaction of Employees with Sokolovská uhelná
Hrušková, Michaela ; Bedrnová, Eva (advisor) ; Hubinková, Zuzana (referee)
This thesis aims to get to know the current level of job satisfaction of employees of coal mining company Sokolovská uhelná. Theoretical part of this thesis is based on a relevant literature and focused on stimulation, job satisfaction and factors that influence the current job. The analysis was realized by a questionnaire, which was applied to a representative sample of employees. The analysis was aimed to the general relationship between employees and the company, as well as the satisfaction with the organization of work, labor environment, supervisor work, possibilities for educated and skilled employees, remuneration, interpersonal relationships and social program. The obtained results are processed, and precautions for possible improvements leading to increase the level of job satisfaction of employees are formulated on the basis of their proposal.
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Aid to developing countries and the role of commercial communications
Kopecká, Monika ; Mikeš, Jiří (advisor) ; Žižková, Zuzana (referee)
The developing world presents many questions which are explored by different scientific disciplines and fields in an effort to find sustainable solutions to problems that are defined in the MDGs. Even the marketing and commercial communications brings many creative and effective solutions in order to help achieve these goals. The primary aim of this thesis is to identify the different types of development assistance provided by various subjects of our society, to characterize the market from the perspective of developing marketing strategies and to analyze the potential of selected tools of commercial communications in creating sustainable solutions to development problems. Communication for Development which is based on global partnership has the potential to accelerate the achievement of term and measurable development goals and presented work tries to demonstrate it through many examples.
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Corporate Social Responsibility. Case Study
Efthymiadis, Šárka ; Zadražilová, Dana (advisor) ; Matysová, Kamila (referee)
The work is divided into two parts. The first part describes corporate social responsibility from a theoretical point of view. It includes different views on CSR, stakeholders, and deals with the impact of financial crisis on a number of CSR projects. The case study deals with social responsibility at Nike.It describes the different areas where Nike socially responsible business is conducted. Here I also describe the impact of the global financial crisis on the number of implemented CSR projects. Both theoretical and practical part of the work describe CSR reporting in detail.
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Corporate Social Responsibilty (CSR) in Danone
Petroniová, Lucia ; Halík, Jaroslav (advisor) ; Formánková, Petra (referee)
This thesis deals with theme Corporate Social Responsibility (CSR). Theoretical part provides a comprehensive view of CSR. After the initial definitions of CSR work continues with the historical overview of CSR performance, the benefits of implementing CSR activities, explains the concept of "stakeholders", stresses the importance of communication of CSR activities and finishes with perception of social responsibility by individuals and companies. The practical part introduces specific international company, Danone. This part presents Danone CSR projects on the global and local level and analyses the perceptions of CSR activities of Danone by company employees. The final part summarizes achieved knowledges while writing thesis and fulfillment of the objectives of the thesis.
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Uplatňování rovných příležitostí ve firmách v ČR
Kmeťová, Michaela ; Plášková, Alena (advisor) ; Skácelík, Pavel (referee)
This Master's thesis is focused on application of equal opportunities for women and men in firms in the Czech Republic. The purpose is to define the concept of corporate social responsibility as well as equal opportunities. The thesis also introduces the Czech legislation that deals with discrimination and the advantages for companies of complying with equal opportunities for men and women. It is concluded with a research of application of equal opportunities in firms in the Czech Republic and it summarizes the results and introduces recommendations.
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Corporate Social Responsibility, its applications and perceptions of employees in Pilsner Urquell
Mareček, Zdeněk ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
The theoretical part defines the concept of corporate social responsibility, important areas that are a part, provides reasoning for implementing the concept, speculates about the meaningfulness of corporate social responsibility in today's environment, taking into account the relationship existing businesses and consumers. Practical part defines and analyzes the social responsibility of Pilsner Urquell including a survey of staff views on this area in general and also in the Pilsner Urquell using a two-stage occupational research. The work should, inter alia, help to direct further actions Pilsner Urquell in area of social responsibility, including its internal communication in a manner which would be the best acceptable and easily identifiable to employees.
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