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Usage of Marketing for Improving Competitiveness of Company
Kurowská, Monika ; Komárková, Martina (referee) ; Zich, Robert (advisor)
This master’s thesis deals with proposal of activities impoving competitiveness of the company Infinit in providing wellness stays, with a specific focus on the website of the company. The theoretical part is devoted to the competition, competitiveness, marketing and methods of marketing analysis. The practical part examines the business of the company, analyses its internal and external environment and proposes appropriate measures aimed at increasing competitiveness and will use for furure development of the company.
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Design of Communication Mix of a Particular Company
Líšková, Kristina ; Pokorný, Jiří (referee) ; Novák, Petr (advisor)
The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.
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Service Optimalization Proposal in Copy Centre.
Šustrová, Tereza ; Šimonová, Jana (referee) ; Pokorný, Jiří (advisor)
The bachelor thesis deals with the current situation in the company offering services such as copying, laminating or book binding. The study analyses the status of the company from the aspect of personal labour effectiveness and affect of the company environment on the customer. The results of the questionnaire survey will be used for determination of further enhancements of the company's services.
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The Organization Culture of the Selected Company
VRBOVÁ, Karolína
The organization culture lays within keys factors of the sustainable development. Each company has its specific organization culture which has the significant influence to all employees. If the culture is wholesome it has the positive influence on all employees. It leads to the achievement of the business goals. If it is not wholesome, it could inhibit the development of the company. It means that it is important for the company to have the organization culture in the best condition. This is the reason why the work is focused on the diagnosis of the organization culture of the specific company. It also explores the employees´ satisfaction with the current condition of the organization culture through anonymous questionnaires. The results of the anonymous questionnaires for employees are used for the purpose of effective changes to the current organization culture.
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ANALYSIS OF MARKETING ENVIRONMENT IN VÝSTAVIŠTĚ ČESKÉ BUDĚJOVICE, A. S.
SUCHÁ, Veronika
Exhibitions and trade fairs have formed an integral part of the market in the Czech Republic. No matter whether its size is small, medium or large, every company becomes increasingly interested in knowledge of its environment (both internal and external). What is also important is correct assessment of internal conditions and their optimal connection with the external environment factors. The companies do not take up with the statement that there are strong and weak points, opportunities and risks. It is important to examine the factors, assess them and use the ascertained facts to increase prosperity. I used the analysis of the Porter{\crq}s Five Forces Model to ascertain the company micro-environment. I divided the collected information into two groups. The first group concerned the information about the company itself while the second one characterized the company environment (customers, suppliers and competitors). The first important group which forms a part of the company environment is the customers. The customers of the exhibition grounds in České Budějovice can be divided into two groups: the first group consists of exhibitors and traders, and the second one is the visitors. The company has various promotional and advertising printed materials elaborated by its suppliers. As far as the competitors in the Czech Republic are concerned, these are particularly the fair managements that organize fairs on the same or similar topics. As the macro-environment of the company, the whole of the Czech Republic can be defined, however, the most important part is the region of South Bohemia. In this region, the factors characteristic for the area, such as lower economic power, lower purchase power and considerable saving behaviour of the region population, have to be taken into account.
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Analysis of the company environment
Hladík, Ondřej ; Dvořáček, Jiří (advisor) ; Strouhal, Jiří (referee)
This bachelor thesis deals with methods of analysing the company environment and then using these methods on a company Travel Service, a.s. The primary purpose is to determine main factors affecting the market position of this company. Methods used for analyzing the company environment are introduced in theoretical part of the thesis. For analysing the macroenvironment is used PEST analysis and Porter five force model is used for analysing the critical factors of macroenvironment. The thesis include SWOT analysis and recommendations for the company based on the collected informations.
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Service Optimalization Proposal in Copy Centre.
Šustrová, Tereza ; Šimonová, Jana (referee) ; Pokorný, Jiří (advisor)
The bachelor thesis deals with the current situation in the company offering services such as copying, laminating or book binding. The study analyses the status of the company from the aspect of personal labour effectiveness and affect of the company environment on the customer. The results of the questionnaire survey will be used for determination of further enhancements of the company's services.
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Usage of Marketing for Improving Competitiveness of Company
Kurowská, Monika ; Komárková, Martina (referee) ; Zich, Robert (advisor)
This master’s thesis deals with proposal of activities impoving competitiveness of the company Infinit in providing wellness stays, with a specific focus on the website of the company. The theoretical part is devoted to the competition, competitiveness, marketing and methods of marketing analysis. The practical part examines the business of the company, analyses its internal and external environment and proposes appropriate measures aimed at increasing competitiveness and will use for furure development of the company.
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Design of Communication Mix of a Particular Company
Líšková, Kristina ; Pokorný, Jiří (referee) ; Novák, Petr (advisor)
The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.
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Company and its environment analysis, business strategy design
Píša, Ondřej ; Voříšek, Jiří (advisor) ; Derfler, Václav (referee)
This diploma thesis is focused on a strategic management activity in companies. In the theoretical part of the thesis there are strategic management process analysis, settings of strategic management principles and description of phases forming the whole process as well. Moreover analysis methods are specified that are used to obtain relevant information supporting each step of strategy design process. The selected strategy design concept is compared with other alternative management methodology. The main contribution of the thesis is in methodology area of elaboration of strategy and application of analytic tools to a real operating enterprise. The aim is to determine an enterprise itself at the market, performing of analysis to gain information for elaborating of the set of strategies. One of these strategies is further elaborated to the level of possible measured and monitored objectives. This summary of information forms the fundamental for possible implementation of company strategy. The thesis does not aspire to provide general manual for solving strategic management of a company. It's as much irrelevant as elaborating the strategy at the level of particular activities. The main purpose is to point out a complexity of problems of a strategic management, to provide basic information and refer to sources with more thorough interpretation and to present a practical illustration of the whole process. The result of this process might be used as a primary information source for elaborating of company's own strategy.
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