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Marketing Strategy Proposal for "sKým.cz Services
Mareš, Karel ; Tyc, Tomáš (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis creates marketing strategy for the starting web project- sKým.cz. In the first part, I am presenting general knowledge necessary for understanding the issues of marketing strategy. The next part contains analysis of current market situation. The output of the diploma thesis are proposals of marketing strategy for project Ským.cz. These proposals are meant to increase the market share and the overall profitability of the project.
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Analysis of a Suitable Use of a Sports Centre in Brno - Líšeň
Autrata, Tomáš ; Hrubanová, Michaela (referee) ; Hlavinková, Vítězslava (advisor)
The main objective of this diploma thesis is assessment of a sports centre according to a favourableness of adaptation to a different forms of utilization. The particular subject assessed is badminton sports centre located at Úlehlova street in Brno. First of all the current state of the sports centre is described and assessed by using valuation methods. Subsequently various possibilities of adaptation to different forms of utilization are determined according to a popularity of indoor sports, expensiveness, technical feasibility and analysis of a real estate market. Each variant is valued by cost, income and sales comparison approach. Eventually the favourableness of each variant is considered and the most favourable one is chosen
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Sports centre Hodonín
Svatek, Michal ; Král, Jakub (referee) ; Brzoň, Roman (advisor)
The content of this thesis is elaboration of technical documentation for realization of a sports centre. The building is situated in Hodonín in flattened terrain. It is a building with two floors, non-cellar, flat vegetation roof and sloping roof of the wooden glued laminated trusses. The building is based on plain concrete strip foundations and concrete foundations footing. Both peripheral and internal walls are made of ceramic blocks Porotherm. In open spaces, reinforced concrete columns are designed. The ceiling structure is designed from pre-stressed Spiroll ceiling panels. The peripheral walls are insulated with the ETICS external thermal insulation system in the western part of the building. On the rest of the building there is a ventilated facade with a cladding made of wood and Cetris tiles. The building is functionally divided into two parts with a common entrance. On the north and south side there are sports grounds. The rest consists of a restaurant, a kitchen with facilities, a hygienic background for employees and visitors. The whole building is barrier-free.
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Sports center
Nováková, Kateřina ; Kozubíková, Ivana (referee) ; Matějka, Libor (advisor)
The subject of my master´s thesis is a project of a new sports center in Havlíčkův Brod in Humpolecká street on plot no. 2709/3 and 2709/4. The land is sloping and its area is 14 849 square meters. The building has two overground floors and one underground floor. Vertical bearing constructions are designed from the monolitic ferroconcrete columns. Space between colmuns is made up of ceramic blocks. In the underground floor the space is made up of monolitic reinforced concrete. The vertical peripheral structures are provided with an insulation system with ventilated space. The horizontal bearing structures are designed as a monolitic reinforced concrete slabs. The roof is designed single – layer vegetation area. The roof over sports hall is sloping made up of wooden trusses. In south-eastern side of sports centre is designed restaurant with its technical background. In the underground floor there is relaxation part with swimming pool, saunas and massages. The rest of sports center is made up of technical and hygienic background for visitors and employees, and sports grounds, for example badminton courts, climbing wall, squash courts, fitness and 4 sports rooms.
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The use of plyometric exercises for badminton players
Palán, Václav ; Suchý, Jiří (advisor) ; Bunc, Václav (referee)
The bachelor thesis is focused on the use of plyometric exercises for badminton players. The theoretical part consists of two main parts. The first part is dedicated to the general characteristics of badminton, from its history to all the sport components represented. The second part characterizes plyometrics from historical, physiological and methodological perspectives. The objectives of the thesis include an analysis of the literature on plyometrics, a search for relevant studies on the use of plyometric exercises for badminton players and their summaries, a search for adequate plyometric exercises with a plyometric box on social media, and finally the compilation of a set of plyometric exercises with a box and on court. We achieved these objectives by researching the literature on badminton and plyometrics, entering keywords into an internet search to find expert studies, creating tables and graphs to provide an achieved sporting results, and were inspired to create a set of plyometric box exercises by the available literature and public posts on social media. Exercises with the box and on the court are also accompanied by photographs. The result of the work brings the claim that plyometric training has a positive effect on the dynamic strength of the lower limbs of badminton players and on...
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Correlation of evaluation criteria of non-investment programs of the Ministry of Education, Youth and Sports on the example of Czech Badminton Union
Krejčová, Lucie ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Correlation of evaluation criteria of non-investment programs of the Ministry of Education, Youth and Sports on the example of Czech Badminton Union Objectives: The aim of this work is to determine the degree of dependence of the evaluation criteria of national sports associations on the amount of funds received from the non-investment programs of the Ministry of Education, Youth and Sports. Methods: In this thesis was used a method of analysis of secondary data, namely documents issued by the Ministry of Education, Youth and Sports and the Czech Badminton Union. For the calculations in the practical part of this thesis was used correlation and regression analysis. The MS Office Excel tools were used to determine the correlation coefficients - Regression function and then the Solver function to predict model situations. Results: For all the evaluation criteria surveyed in this thesis, the positive dependence to income of Czech Badminton Union was confirmed. The increase in the membership base, the number of national team players or the number of players included in regional youth training centres cause the increase of volume of financial contributions received from the non-investment programs of the Ministry of Education, Youth and Sports. The most significant value was measured by the...
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The effectiveness of compensation practise after training at badminton players
Krčková, Adéla ; Hošková, Blanka (advisor) ; Prajerová, Květa (referee)
Title: The effectiveness of compensation practices after training at badminton player Author: Adéla Krčková Aims: The aim of this study was to determine the effect of compensation exercise after training on shortened muscles or muscle groups, the presence of trigger points in muscles and the presence of pain in musculoskeletal system at badminton players. Methods: This is a randomized pilot study based on a mixed type of research (quantitative, qualitative parameters), the methodological principle is a two-factor and multi level. Research was attended by 14 players aged 13-17 years , boys and girls. The whole group of players was examined by a physiotherapist , which included examination of shortened muscles by Janda, palpation assessment of the presence of trigger points in the muscles. The muscles which were assessed for the presence of trigger points were the same as the muscles , which in vestigates shortening and eventually every player will be asked for pain musculoskeletal system and evaluate numerical pain rating scale . Then , this group was divided by reported pain present in two groups: intervention and control group, so that in each group as far as possible the same number of players with pain. The intervention group subsequently completed a two-month compensation program, which was...
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Badminton in Primary Schools
Veverka, Stanislav ; Přibyl, Ivan (advisor) ; Mojžíš, Otakar (referee)
The bachelor work is divided into three areas. The first one is theoretical and explains the history, development, utilities and rules of badminton. The second part describes the physical training, basic education and training methodology. The final section covers a particular primary school with badminton training, teacher activities, the use of school playground, and includes a practical part about my research of pupils' interest in badminton.
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Incidence of injuries at top badminton players depending on physiotherapy and compensatory programmes
Havlová, Lucie ; Satrapová, Lenka (advisor) ; Maršáková, Kateřina (referee)
Title: Incidence of injuries at top badminton players depending on physiotherapy and compensatory programmes Objectives: The main aim of this study is to find out what are the most frequent injuries at top badminton players taking part in the Czech extra league and in the first league in the season 2017/2018. Besides, the aim is also to find out if physiotherapy and compensatory programmes influence the decrease of the incidence of these injuries. And then, if badminton players devote thein time to compensatory programmes and use the possibilities of physiotherapy. Methods: For finding out the most frequent injuries at top badminton players we used a non-standardised questionnaire. The research had the character of a correlative - predilective study which studied the relationship between the incidence of injuries in badminton depending on physiotherapy and compensatory programmes. Results: The most frequent injuries among the Czech badminton players occur in the area of an ankle (47%), knee (34%) and shoulder joint (22%). According to the results, physiotherapy and compensatory programs proved a positive effect on reducing the incidence of injury. 25% of players working with a physiotherapist since childhood have never suffered injury. 68% of players who started to cooperate with a physiotherapist...
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Badminton at elementary school
Ramba, Miroslav ; Přibyl, Ivan (advisor) ; Svobodová, Irena (referee)
TITLE: Badminton at elementary school AUTHOR: Miroslav Ramba DEPARTMENT: Department of Physical Education SUPERVISOR: PaedDr. Ivan Přibyl ABSTRACT: In my bachelor work I investigate by using polls, how much in nowadays the knowledge of badminton as a sport discipline is quite different from the recreational badminton. Furthermore, I will introduce the new badminton rules from the year 2006 and their influence on the attractiveness of the game. I will briefly mention the history and basic concepts related to badminton, including physical training and preparation with the focus on the target age group 6 to 15 years. I perform the analysis of the observed children matches of different age and physical fitness, the analysis of the agility increase during the game - I have been working and monitoring the regular trained children for 6 months. The obtained data will be used together with the technical and logistic guarantee of the badminton game to find out the basic conditions realized at elementary school. The obtained data from my survey analysis of observed matches are transformed into graphic form. KEYWORDS: badminton, elementary school, change of the rules, training youth and children, physical preparation
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