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Proposal for Marketing Activities of Specific Company
Oulehla, Michaela ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Marketing mix of Nikon Golf Academy and suggestions for its improvement
Opelík, Daniel ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing mix of Nikon Golf Academy and suggestions for its improvement Objectives: The aim of this work is to optimize marketing mix of the company Nikon Golf Academy, which focuses at providing services to customers in Prague and its surroundings. The analysis of the current marketing mix of the company, specifically of the 7P's (product, price, place, promotion, people, process, presentation), should bring proposals and suggestions for the improvement of its current marketing mix. This will help the company to attract higher amount of clients and bring bigger prosperity. Methods: In this thesis a method of qualitative analysis and a secondary data analysis is used. The quantitative analysis and its results focuses on the marketing mix of the company. First of all the marketing mix is analysed from the company's perspective. Thereafter the issue is analysed from the customers point of view perceiving of the components of the marketing mix. The secondary data analysis is applied to study the current marketing mix. Results: The company management and their clients evaluated the current marketing mix mostly as positive. The result of the research points out the fact that changes are needed. The following parts of the marketing mix were proposed: product, price, promotion and process. Product...
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Marketing mix for sport studio
Vrbický, Ondřej ; Pecinová, Markéta (advisor) ; Janák, Vladimír (referee)
Title: Marketing mix of sports studio Objectives: The aim of this thesis is to analyse the current marketing mix of the GoMango sports studio. The data gathered from the analysis are used to suggest posible adjustements of the present marketing mix to atract more customers. Methods: In this thesis the evaluation of the present marketing mix was conducted through the marketing research. Both quantitative and qualitative methods were used. For the quantitative part semi-structured questionnaire was used. For the qualitative part informal interview was conducted with the manager of GoMango studio. In order to identify potencial strengths and weaknesses, opportunities and threats SWOT analysis was carried out. Results: The evaluation of the marketing mix of the GoMango studio was very positive. The outcome of the reseach indicated that only a couple of changes in certain areas are needed. Changes of the following elements of the marketing mix were proposed: product, promotion, process and presentation. As for the part of product the studio was suggested to increase frequency of highly attended group fitness classes and to decreace frequency of the less attended ones. As for the promotion part the studio was recommended to adjust content and design of websites and facebook profile. In terms of process...
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Marketing mix of Nikon Golf Academy and suggestions for its improvement
Opelík, Daniel ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing mix of Nikon Golf Academy and suggestions for its improvement Objectives: The aim of this work is to optimize marketing mix of the company Nikon Golf Academy, which focuses at providing services to customers in Prague and its surroundings. The analysis of the current marketing mix of the company, specifically of the 7P's (product, price, place, promotion, people, process, presentation), should bring proposals and suggestions for the improvement of its current marketing mix. This will help the company to attract higher amount of clients and bring bigger prosperity. Methods: In this thesis a method of qualitative analysis and a secondary data analysis is used. The quantitative analysis and its results focuses on the marketing mix of the company. First of all the marketing mix is analysed from the company's perspective. Thereafter the issue is analysed from the customers point of view perceiving of the components of the marketing mix. The secondary data analysis is applied to study the current marketing mix. Results: The company management and their clients evaluated the current marketing mix mostly as positive. The result of the research points out the fact that changes are needed. The following parts of the marketing mix were proposed: product, price, promotion and process. Product...
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Marketing mix of the JOYfit studio
Palátová, Kristýna ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of JOYfit studio Title: Marketing mix of JOYfit sports studio Objectives: The objective of this thesis is to analyze the current marketing mix of the JOYfit sports studio. On the basis of the gathered information suggest eventual adjustments of the current marketing mix, which should help the company to get a higher number of customers. Methods: In this thesis the evaluation of the current marketing mix was conducted using the marketing research. The qualitative method was used - informal interview and quantitative method specifically using the surveys. The other method used was the situational analysis using the SWOT analysis to determine the strengths and weaknesses, opportunities and threats. Results: The marketing mix of the JOYfit sports studio has very positive evaluation. The results of the research shown that some changes are needed only in a few areas. On the basis of the gathered results the suggestions for improvement has been made, mostly changes of these parts of the marketing mix: product, price, promotion, process and presentation. In the field of product, the suggested increases quantity of the group lessons. In terms of price is suggested to increase price for offered lessons. In the field of promotion, the suggested changes concern the up-to-date status of the...
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Marketing mix of the JoyFit studio
Palátová, Kristýna ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of JOYfit studio Title: Marketing mix of JOYfit sports studio Objectives: The objective of this thesis is to analyze the current marketing mix of the JOYfit sports studio and the compilation of a SWOT analysis and on the basis of the gathered information suggest eventual adjustments of the current marketing mix, which should help the company to get a higher number of customers. Methods: In this thesis the evaluation of the current marketing mix was conducted using the marketing research. The qualitative method was used - informal interview and quantitative method specifically using the surveys. The other method used was the situational analysis using the SWOT analysis to determine the strengths and weaknesses, opportunities and threats. Results: The marketing mix of the JOYfit sports studio has very positive evaluation. The results of the research shown that some changes are needed only in a few areas. On the basis of the gathered results the suggestions for improvement has been made, mostly changes of these parts of the marketing mix: promotion, process and presentation. In the field of promotion, the suggested changes concern the up-to- date status of the website, Facebook site, outdoor advertising and benefits for customers. Within the process, the change of the opening...
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Marketing mix of FitBenefit Company
Med, Daniel ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Name: Marketing mix of FitBenefit Company Aims: The main aim of this thesis is to create an appropriate marketing mix for the company FitBenefit based on the findings of demand for its products. FitBenefit offers compensatory and rehabilitative exercises for sedentary jobs. However, the company is not actively running at the moment and the aim is to help it achieve resurgence. The company offers services, hence marketing mix does not only include 4 but 7 P's in total; Product, Price, Place, Promotion, People, Physical Evidence and Process. Another aim is to compare two target groups of the service's consumers; employees for whom the service is intended and the boards of the companies which decide whether the service will be accepted or not. Methods: The first step to be used in this thesis was a market research, both quantitative research of employees and qualitative research of the companies' management. The quantitative method provided a sufficient number of responses, and thus enabled the right assessment of interest in the service. The qualitative method was used to examine the management of the companies to obtain detailed information; especially information regarding barriers of establishing the service in the workplace. Results: The results of the market research indicate an interest in the...
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Marketing mix of dance school Easy dance 2000 Nymburk
Knytlová, Radka ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing mix of dance school Easy dance 2000 Nymburk Objectives: Based on analysis of current marketing mix propose specific adjustments to the various instruments of the mix. Analysis of the marketing mix includes a description and research. Methods: For description of the marketing mix is used two qualitative methods - participant observation and informal conversation. The survey was conducted quantitative method - written questioning. As part of this questioning were conducted three investigations corresponding division of the research group. Results: Marketing mix of dance school was evaluated very positively by members of the school and parents. Respondents are satisfied with product which includes dance styles, participation in competitions and training camps. Price is adequate. Most respondents got the reference of the dance school from their friends or acquaintances. Deliberate promotional methods were ineffective. 75 % of respondents use internet communication (website and Facebook). Respondents say that the type of communication is out of date. Respondents are satisfied with dance instructors even though they are screaming and they are strict. Parents are not always informed in advance. Develop improvement proposal apply to all marketing mix. Leaders of dance school can through...
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Proposal for Marketing Activities of Specific Company
Oulehla, Michaela ; Chlebovský, Vít (referee) ; Mráček, Pavel (advisor)
The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.
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Marketing mix
Kukaňová, Tamara ; Štůsek, Jaromír (advisor) ; Poláková, Jana (referee)
This Bachelor's thesis is focused on Marketing mix of selected enterprise. The thesis is divided into two parts, theoretical and practical. The theoretical parts begin with a definition of marketing and services, the marketing mix distributed into 7P, is then discussed. The practical part is focused on evaluating the individual parts of marketing mix. The importing part of the thesis is exploring satisfaction with marketing research of selected enterprise. The second most important part of the Bachelor's thesis is an evaluation of direct marketing campaign and comparison of two communications across two different time periods. At the end of practical part is a summary of the individual parts of marketing mix and on this basis there are recommendations on how to improve selected enterprise.
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