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Filter bubbles and the knowledge of filter bubbles among Facebook users
Koliandr, Michal ; Vochocová, Lenka (advisor) ; Nainová, Victoria (referee)
The media are an integral part of today's world, political and cultural events and are a key tool for creating worldviews. At the same time, they can also function as one of the basic building blocks for shaping the social core of a person, and thus also society and its values. It is necessary for the media to be the subject not only of ordinary conversations, articles and reports, but also the subject of study at an academic level. Facebook is one of the most dominant social networks today. At the same time, the developers themselves do not hide the fact that algorithms work on its platform, which monitor users' personal preferences and data, there are posts they spend the most time on, and based on this data, they create a personalized environment full of posts that the algorithms themselves deem appropriate. According to their own judgment, do the algorithmic practices of Facebook users lock them into information loops called Information bubbles, or do they only improve the quality of their time spent by filtering relevant or irrelevant content? The aim of this work is to answer this question, together with an insight into the world of algorithms, the social network Facebook and a comprehensive approach to the issue of Information bubbles on Facebook. At the same time, in the practical part, I...
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Female Journalists' Labor Law Conditions and Its Impact on Parenthood Planning
Zanga, Clara ; Vochocová, Lenka (advisor) ; Macková, Veronika (referee)
This masters' thesis focuses on the labour law conditions of female journalists in the context of the deteriorating quality of the media labour market and how these conditions have affected or are affecting women journalists' motherhood planning. The interviews with ten respondents working in Prague's national newsrooms were analysed using the grounded theory method. The resulting theory, which emerged from a three-stage analysis, describes the factors that influence the maternity planning of women journalists in the context of working conditions. The interpretation of the data also answers questions about respondents' experiences of atypical contracts, how working conditions affect their experiences, or what strategies journalists are using to combine work and care, or what strategies they are considering for the future.
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Gender Stereotypes in Japanese Anime on the Example of Films Made by Studio Ghibli
Říhová, Pavlína ; Vochocová, Lenka (advisor) ; Hroch, Miloš (referee)
This master thesis examines representation of women and men in Japanese anime on the example of films by the Japanese Studio Ghibli. The aim of the work was to find out whether and possibly how gender stereotypes are reproduced, whether these stereotypes change over time and what is related to their possible immutability. The research was conducted as a part of case study. Using grounded theory, all Ghibli Studio films were analysed and five main categories were created. The results of the analysis were compared with the findings of another research on a similar topic.
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Analysis of communication of law firms on social media
Kratochvílová, Šárka ; Vochocová, Lenka (advisor) ; Benda, Josef (referee)
The presented master thesis focuses on the communication of law firms on social media. The diploma thesis aims to find out whether important Czech and international law firms operating in the Czech environment actively use social media and what characteristic features of the communication of Czech and international law firms operating in the Czech environment can be traced to social media. Based on the knowledge gained, the work further compares the methods and purposes of social media use by Czech law firms and international law firms operating in the Czech Republic. Simultaneously the thesis deals with the question of whether the communication of law firms on social media complies with the Code of Ethics of the Czech Bar Association. An exploratory qualitative analysis of the social media content of two Czech law firms and two international law firms operating in the Czech environment provides answers to set research questions.
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Audience perception of feminist motifs in The Handmaid's Tale TV series
Machová, Lucie ; Fousek Krobová, Tereza (advisor) ; Vochocová, Lenka (referee)
This master's thesis explores the role of feminist ideology in audience experiences across pop culture genres using the example of the Czech audience of the American television series The Handmaid's Tale (2017). In academic debate, this title is associated with the existence of a relatively new trend of feminist perspectives penetrating popular culture, as well as with the establishment of the so-called female-centric TV series genre, which is characterised by a focus on women's experience and position, and thus on feminist themes. The aim of this thesis is to obtain findings on how representatives from the Czech audience interact with this phenomenon, namely the audience situated in an environment where there is a stronger tradition of anti- feminist attitudes. The qualitative research is based on the theory of active audiences and is derived from the analysis of six semi-structured in-depth interviews using the grounded theory method. The purpose of the thesis is to discover the different ways in which the respondents perceive feminist motifs in The Handmaid's Tale and how they reflect on them in a real social context, consequently in relation to their personal attitudes towards feminism. The research concludes that the ways in which respondents recognize the feminist themes of the series have...
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Comparative Analysis of Comments under Articles on Sexualized Violence on Czech News Online Servers
Vlčková, Tereza ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with a comparative analysis of comments under articles about sexualized violence on the Czech online news servers iDNES.cz and novinky.cz. The theoretical part describes gender-based violence and sexualized violence and deals with the definition of the act itself as well as definitions of the victims and the perpetrators. It also describes the process of victimization and the myths of sexualized violence, which it analyses in detail based on selected literature. Next comes the issue of new media, which enable users to actively participate in the creation of content, and therefore also in writing comments. Subsequently, the phenomenon of online uncivil behaviour, cyberviolence and hate speech is described. This is followed by a related chapter on online gender-based and sexualized violence and an overview of research on this topic. The methodological part describes the chosen methods of quantitative and qualitative analysis. The following is a description of the profiles of the selected servers iDNES.cz and novinky.cz, as well as the biggest cases of sexualized violence for the year 2021. The analytical part, using a quantitative and qualitative analysis, then summarizes the most frequent trends and discourses that appear in the comments of a selected sample of articles...
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The relationship between heavy social media use during a pandemic and self-concept from the perspective of adolescent girls
Sabadosh, Anastasiya ; Vochocová, Lenka (advisor) ; Rosenfeldová, Jana (referee)
The covid-19 pandemic has confronted the world with a situation it has never faced before. A globalised world has allowed the disease to spread across the planet, so entire populations have retreated to their homes where they spend all their time to prevent the rapid spread of the disease and unnecessary deaths. Lockdown affected everyone in some way, even adolescent girls. They often lost their hobbies and looked for new ways of entertainment, which is what social media have become. This research aimed to understand and disentangle the relationship between heavy social media use during the pandemic and self-concept from the perspective of adolescent girls, as previous studies have confirmed that time on social media increased during this perios for adolescents and also had an impact on them. Two visual social networks, Instagram and TikTok, were chosen for the research and were even confirmed by the respondents as their most used. Qualitative research, specifically semi-structured interviews, was used for the research and helped to produce interesting findings. A total of 15 girls participated in the research. In addition to confirming previous studies, they extended the findnings to include the fact that the line between the inspiration girls seek on social media and the frustration of not...
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Media Reprezentation of Gender-based Violence on Czech News Servers - the case study
Dvořáková, Lucie ; Vochocová, Lenka (advisor) ; Kárníková, Lydie (referee)
My bachelor thesis, "The Representation of Gender-based Violence in Czech Media Outlets - A Case Study," deals with how selected Czech media outlets process the topic of gender-based violence in the context of a case study of former Czech politician Dominik Feri. It is based on the assumption that mass media raises the issues of public discussion and co- creates how the given topic will be discussed and how society will approach the given topic. In the theoretical part, the thesis deals with the role of media in society, their effects, and ways of constructing reality. It also analyzes the media representation of gender-based violence and the perception of this issue in Czech society. It also provides an overview of the context of the Dominik Feri affair. Using qualitative content analysis based on open and axial coding, the practical part of the thesis examines how the media constructs the topic of sexual harassment and violence in the case of influential men. The research sample consists of selected Czech media outlets. Precisely, it consists of the newspapers - Aktuálně.cz, A2larm.cz, Blesk.cz, Denik.cz, Denikn.cz, iDnes.cz and Novinky.cz. Subsequently, it describes the categories that appeared in the examined texts in connection with the media representation of gender-based violence and interprets the...
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Representation of people living with HIV/AIDS in the Czech media
Jankovič, Radovan ; Vochocová, Lenka (advisor) ; Soukup, Martin (referee)
The diploma thesis focuses on the media representation of people living with HIV or AIDS in the five most widely read Czech daily newspapers (Blesk, Mladá fronta DNES, Právo, Lidové noviny, Hospodářské noviny) and their web portals (blesk.cz, idnes.cz, novinky.cz, lidovky.cz, hn.cz). The theoretical framework of the thesis consists of the concepts of media and social construction of reality, sociological concepts of identity, otherness and stigma, and an approach to the HIV/AIDS epidemic in a short historical and media context. The qualitative research method used in the thesis is Norman Fairclough's critical discourse analysis. The research questions direct the research towards identifying the most common narratives in media discourse and assessing how this discursive practice may influence the social groups portrayed, with an individual emphasis on stigmatising or destigmatising them. Answers to these questions are presented in the subsection on the findings of the analysis and their interpretation. The conclusion of the thesis briefly summarizes the main findings and offers a suggestion for further research in this area.
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Feminism through the eyes of Disney fairy tales viewers
Šotolová, Anna ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with the ways in which female viewers perceive the contents of selected Disney fairy tales in connection with gender theory and a feminist perspective. The research itself is based on the theoretical approach of cultural studies, the so-called Birmingham school, which deals with the relationship between media products and their audiences; as well as gender theory and the feminist perspective. The theoretical part is devoted to the definition of key concepts such as gender, gender roles, feminism, fairy tale and its role in shaping children's identity and the approach of cultural studies to the relationship between the media and media audiences. The empirical part describes the research - 9 semi-structured interviews were conducted with female viewers of selected Disney fairy tales. These fairy tales are the original animated versions of the films Snow White and the Seven Dwarfs (1937), Cinderella (1950), Sleeping Beauty (1959), The Little Mermaid (1989), Beauty and the Beast (1991), Aladdin (1992) and The Legend of Mulan (1998). ). The results of the analysis show that the respondents actively work with the contents of selected Disney fairy tales and co-create their meanings based on the group factors that affect their perception of these contents. Based on the findings, 4...
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