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Verification of the logistic concept of inventory management
Mikuš, Marek ; Hloska, Jiří (referee) ; Sedláček, Martin (advisor)
The content of this bachelor thesis is a search analysis of selected logistics concepts of inventory management and the creation of a simulation model of the logistic circuit within the intra-company transport. Part of the research section is an explanation of basic logistic concepts, an evaluation of individual inventory management concepts and a description of how to optimize them. The simulation model is created in Siemens Plant Simulation software. By simulating different variants of model parameter settings, the conditions for controlling the verified logistic circuit were designed.
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Choosing the Appropriate Trading Strategy on Forex
Sedláček, Martin ; Macálka, Karel (referee) ; Sojka, Zdeněk (advisor)
This thesis deals with trading on the stock market using technical analysis. It’s focus is on choosing the appropriate trading strategy which make use of the knowledge of technical indicators. The thesis is divided into three main parts. The first part describes the theoretical basis of the work - a description of the financial market, the various indicators and monitoring methods of money management. The theoretical knowledge describes the stock market, which is being traded on, various methods of analysis and how they differ and different methods of trading. In the second part of this thesis it will apply these theoretical solutions into practice and it will analyze the market in a given period of time. In the last part I will propose and describe my own solution – a business strategy based on the obtained theoretical knowledge.
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Proposal of communication mix in selected company
Sedlák, Emil ; Sedláček, Martin (referee) ; Milichovský, František (advisor)
The aim of the bachelor thesis with the title Proposal of Communication Mix in a Selected Company is to analyse an actual state of the company RICHARD MOTORS, s.ro. and at the same time to suggest the new possibilities of communication mix. This bachelor thesis is divided into several parts. The first – theoretical part summarizes the fundamentals of marketing, marketing environment and marketing communication mix. The second part represents the practical part of the thesis. It focuses on the analyses of the current situation and on the identification of the company problems. In the proposal part, I come up with measures which should improve the situation of the company in the sphere of marketing communication.
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Business Plan - The Realization of Men's Barbershop
Sedláček, Martin ; Rompotl, Jaroslav (referee) ; Luňáček, Jiří (advisor)
The bachelor thesis deals with the creation of a real and functional business plan to be used for the realization and following operation of a concrete men’s barbershop, being designed in three possible scenarios – pessimistic, realistic and optimistic. The thesis is divided into two major parts – theoretical and practical one. The first one explains basic terminology and methods related to the topic, which are essential for understanding of the investigated issue. Practical part of the thesis covers current market environment including also application of a questionnaire research, whose outcomes are used for further economic calculations and consequential definition of the provided service itself. Following part involves economic evaluation of investments, and recommendations whether the business plan is worth its realization, or not.
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Utilization of Product Price Discrimination on the Global Market
Sedláček, Martin ; Zinecker, Marek (referee) ; Luňáček, Jiří (advisor)
The subject of the diploma thesis is to devise and apply an effective method of price discrimination of online educational courses on the market of the Czech Republic, Germany and Poland. The author bases these proposals on calculations of purchasing power parity, price level and analysis of local markets in selected countries. Furthermore, the connection of gross domestic product per capita in the standard of purchasing power and other macroeconomic indicators - inflation and unemployment - will be examined. Based on the obtained results, possible ways of price discrimination will be proposed.
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The role of music in everyday life: A study of users of the Spotify streaming platform
Sedláček, Martin ; Skovajsa, Marek (advisor) ; Sládek, Jan (referee)
This thesis presents music as an object through which the individual regulates their agency to perform activities in everyday life. Specifically, the thesis examines the relationship between listening to music through the streaming platform Spotify and the use of music in everyday situations. It seeks to better understand the ways in which users engage with the platform. The results of the bachelor's thesis are based on a review of relevant literature and analysis of interviews with Spotify users. The results show that the respondents perceive Spotify as a platform that allows them to integrate music more efficiently into their daily lives, even though they were not familiar with or did not use Spotify's features that directly offer users music appropriate to selected activities. Instead, when selecting music, respondents relied on their own practical knowledge of music, which they applied in a variety of ways to everyday situations through the other features that Spotify provides.
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Layout-based Data Extraction from Documents
Sedláček, Martin ; Bartík, Vladimír (referee) ; Burget, Radek (advisor)
This thesis deals with automated data extraction from medical reports in PDF format based on document layout analysis. The main content of the thesis is an introduction to data extraction, a comparison of existing tools and a presentation of the design and requirements of the developed tool, which will be based on the FitLayout application framework. The thesis then describes the actual implementation of the tool in Java and comments on the results achieved by the tool on real data.
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