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Online marketing at primary schools
Durník, Eduard ; Svobodová, Zuzana (advisor) ; Paulovčáková, Lucie (referee)
The theoretical part of the bachelor thesis is concerned with the issue of marketing and online marketing. It compares various definitions of marketing from diverse authors of specialized publications. It explores interconnection of marketing and management of the organization. It deals with setting marketing goals in relation with the choice of marketing strategy. Thesis describes the specific issues of marketing communication and it also follows modern trends in this field. The theoretical part thinks about possible changes of marketing in the future. The thesis mentions the Internet, which offers many possibilities and great potential for marketing. Attention is also paid to the use of social networks. The thesis reveals some specifics of marketing at schools. It reflects important facts and benefits of using marketing management at educational establishment. It declares importance of targeting in marketing which must be based on a specific school market. It deals with communication and public relations of schools, which support the image of the organization. The empirical part is devoted to the research of internet marketing in selected state and private elementary school. It describes the basic research objectives, defines research questions, methods of data acquisition or processing. It...
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Analysis of approaches to strategic management in tertiary education
Kadleček, Václav ; Paulovčáková, Lucie (advisor) ; Šafránková, Jana Marie (referee)
The subject of the diploma thesis titled Analysis of approaches to strategic management in tertiary education is the analysis of approaches from the point of view of national and international strategies and also from the point of view of universities themselves. The thesis contains theoretical background, theoretical resources of the issue concerned focusing on strategic management in general and in concept of tertiary education. The theoretical part also presents the history of tertiary education from the first Czechoslovak Republic to the present form of tertiary education in the Czech Republic and Slovakia. The bases for the researched issue, ie. the approach to strategic management in the field of tertiary education, are represented by conceptual documents focusing on the strategy and development of tertiary education in the Czech Republic and the Slovak Republic, the attention is also focused on the tendencies within Bologna process. The outputs of the IPN KREDO project were used, which dealt with the strategy of the development of tertiary education until 2030 in connection with the elaboration of strategic plans for the development of universities for the given period. Development documents at the level of selected universities in the Czech and Slovak Republics also constitute the resources...
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Applying quality management in the employee's adaptation process
Hazuchová, Eva ; Paulovčáková, Lucie (advisor) ; Veteška, Jaroslav (referee)
Quality management in the area of human resources management was previously mainly used in industrial companies. At present it is also promoted in the sphere of state administration. The aim of the thesis is to analyse the human resources management process in the area of the adaptation process of employees of the central body of the state administration of the Czech Republic from the point of view of quality management and to propose recommendations to improve its efficiency with application of process management, change management in relation to ISO 9001 and Methodical Guideline for Quality Management in Service Offices (hereinafter the Methodical Guideline). The theoretical part defines the basic concepts and principles of employee education in state administration and quality management. The definition of basic concepts and principles is based on the study of professional literature and binding documents that link the principles of quality management and human resources management with a focus on the adaptation process. The second chapter of the theoretical part defines the quality management in terms of the requirements of the Methodical Guideline and the requirements of ISO 9001. The empirical part examines the state of quality management in the process of adaptation in the Industrial...
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Secondary School Self-Evaluation in Terms of In-Service Training for Employees
Dejová, Nelly ; Pavlov, Ivan (advisor) ; Paulovčáková, Lucie (referee)
The diploma thesis comprehensively introduces the issue of in-service training of pedagogical staff with a focus on secondary school teachers as one of the areas of school self-evaluation. In-service teacher training comes to the fore as it goes hand in hand with the quality of training. In its first part, it identifies the basic definitions needed to understand the topic of school self- evaliation and in-service teacher training, then it defines the legislative framework ensuring in- service teacher training, strategic documents and other plans. Last but not least, it defines the objectives and forms of in-service teacher training and briefly outlines the situation in Europe with a focus on international surveys. Using content analysis, the thesis evaluates three annual reports of the selected secondary school. Furthermore, standardized structured interview was held with the school management and also a standardized questionnaire is distributed among pedagogical staff of the selected secondary school. Based on the obtained data, the thesis monitors the views of school management and teachers on this very issue including their motivation, conditions for development, possibilities for in-service training or the process of putting the acquired knowledge. into practice in the context of the results of...
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Education and development of primary school heads in the context of strategic management
Hubert, Vlastimil ; Veteška, Jaroslav (advisor) ; Paulovčáková, Lucie (referee)
The thesis deals with the issue of strategic management in the work of the school head. In the theoretical part, we identify the position of the school head in terms of the prerequisites for managerial management and define the possibilities of his education. This part is conceived not only as a professional starting point for the practical part, but also as a means to obtain a basic overview of strategic management in relation to the performance of the function of school principal. The text is continuously moving from the professional definition to the main strategic documents in the work of the director. It deals with the prerequisites for the performance of the director's activities, the competency model and describes the current possibilities of systemic education of directors in the field of strategic management and planning, including the most frequently preferred methods of education. The practical part identifies and analyzes the importance of the strategic school development plan (school development concept) from the perspective of primary school principals through a questionnaire survey and subsequent structured interviews. It finds out how directors perceive the importance of strategic management and what are their current needs in further education focused on this issue. On the basis of...
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Quality of adult education in non-formal educational institutions
Drozdová, Sára ; Dvořáková, Miroslava (advisor) ; Paulovčáková, Lucie (referee)
This thesis is focusing on the quality in adult education from the point of view of managers and clients of non-formal educational institutions. The aim of this thesis is to find out the conception quality in adult educations organisation from the point of view of managers and clients in non- formal educational institutions based on depth research with managers of non-formal educational institutions and clients of those institutions. Outcome of the research are going to be compared with existing quality management systems. In the theoretical part, the PEST analysis of the adult education in the Czech Republic is going to be created for a better understanding of trends and impacts in this area. After the analysis, there are going to be described quality management systems and the possibilities of their use. The main system that are going to be described are ISO norm, TQM, EFQM, CAF model, Rating of educational institutions and audit Qfor. Research is based on the depth semi-structured interviews with managers and clients while using design of the grounded theory. In the first part, there are going to be interviews with managers of adult-educational institutions. Interviews will be encrypted a finding repetitive concepts and categories. From encrypted interviews are going to be found the quality...
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Strategic approach to employeee training
Bilčíková, Martina ; Tureckiová, Michaela (advisor) ; Paulovčáková, Lucie (referee)
This diploma thesis deals with the strategic approach to employee training in an organization providing consultancy in the field of technical engineering and technical and economic consulting. Employee education and development is managed by a parent company based in the UK, and the company, aware of the achievement of the organization's strategy and vision, places a lot of emphasis on education. The aim of the diploma thesis is to evaluate the employee training strategy as one of the personnel activities leading to increasing the competitiveness of the organization and gaining a competitive advantage in the market. Understanding the importance of employees training is one of the basic aspects of an efficient organization and a well-defined strategy along with the HR strategy and, last but not least, the corporate education strategy leads to satisfaction both on the part of the organization and on the human resources side. The thesis is divided into theoretical part dealing with organization strategy, strategic approach to education and organization of employee training and subsequently practical part, including analysis of organization and analysis of the educational strategy together with the proposal for changes based on the research carried out. Data analysis uses quantitative research...
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